Best Performing Ads of Super Bowl 50

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Super Bowl 50 was won handily by Peyton Manning, Von Miller and the Denver Broncos, but for many Americans and viewers around the world, the most exciting part was not the game, but rather the hilarious and ridiculous ads that appear onscreen. These ads don’t come cheap, and on average advertisers paid $5 million for a 30 second spot. SimilarWeb data allows us to discover how these ads performed and find out which advertisers performed best online.   To do this, we looked … Continue reading

Mobile World Congress 2016

Mobile World Congress kicks off in Barcelona on February 22nd and the SimilarWeb team is extremely excited to be there. Our team will be located at stand F42 in hall 8.1. Stop by to learn how SimilarWeb can uncover your competitor’s digital data, and find out how SimilarWeb can be used to discover, decide, and deploy an effective digital strategy.   We aren’t the only ones excited about MWC, around the world excitement is building leading up to the event, and SimilarWeb data be … Continue reading

Who has the Best Answers?

The battle for traffic among Q&A websites in 2015 has totally changed. Websites that once led in organic search traffic are now in decline, and traffic is down to the industry as a whole in down significantly since the start of 2015. One website, however, has shown impressive growth in traffic and that is largely due to their SEO strategy.    For this study, SimilarWeb data was used to examine 3 of the top Q&A sites:,, and In terms of … Continue reading

INDEX: Top U.K. Media Publishers and Publications of 2015

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SimilarWeb is proud to release the complete rankings of U.K. media publishers and publications of 2015. The data was collected by examining the top publishers and publications based on combined desktop and mobile page-views in the U.K in 2015. Not all of the publishers and publications are U.K.-owned but, instead, they represent the most read media in the U.K. In the lists below, SimilarWeb data is used to uncover the top 50 publishers and publications along with a link to discover the next largest in each category. These media … Continue reading

App-roaching the Super Bowl

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Super Bowl 50 kicks off on Sunday and, for Americans, no sports event is bigger in size or scope. Players on the field are busy preparing for the big day, but off the field, fans are turning to their phones and apps to best plan for the Super Bowl experience. To determine which apps are the best to use on game-day, SimilarWeb data was used to look at which apps were popular last year, on Super Bowl Sunday 2015. For this study, 13 apps were … Continue reading

New Countries in App Engagement

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SimilarWeb is proud to announce that we have added 10 new countries to our app engagement metrics, further enhancing the scope of our online digital insights. These new countries are: Greece, Hungary, Indonesia, Israel, Japan, Philippines, Portugal, Singapore, Ukraine, and United Arab Emirates. In these countries, our data can show several engagement metrics as well as other vital information such as ‘Audience Interests’- apps used more than average by users who also use the selected app, ‘Usage Patterns’- what time people use the selected app, and ‘Retention’- showing how … Continue reading

Hottest U.S. Apps of 2016

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2016 is only one month old, but that doesn’t mean it’s too early to find out which apps are the hottest in the U.S. so far this year. SimilarWeb’s ‘Usage Rank’ rating, can discover the top ten apps trending upwards, and top ten apps trending downwards. The Usage Rank rating is calculated based on a SimilarWeb algorithm that factors in ‘Current Installs’ and ‘Active Users’ in a selected country- in this case the U.S.     To determine the hottest and coldest apps … Continue reading

The Reply All Effect

Reply All is an extremely popular podcast that launched in November 2014 by Gimlet Media, a digital media company created by American entrepreneur Alex Blumberg. The show titles itself as, “A show about the Internet,” and launches a new episode every Wednesday. Hosted by PJ Vogt and Alex Goldman, the podcast explores different corners of the internet and this often involves taking a deep dive into a particular website or app. This exposure has, in many cases, led to a major increase in … Continue reading

REPORT: UK Online Sports Betting

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2016 is shaping up to be an exciting year for the online gaming industry. Regulatory changes are taking place and many operators are looking towards consolidation to deal with the changing game field. With impending mergers and acquisitions and a new point of consumption tax 2016 should be an extremely interesting year for the industry   How did the introduction of the point of consumption tax affect web traffic in 2015? SimilarWeb’s online sports betting report helps answer that question and many more. The … Continue reading