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SimilarWeb is a free research tool to help you measure the web, providing an overview of website desktop traffic statistics for any site. This is a powerful competitive intelligence platform for marketers, business analysts, affiliate managers, and media buyers to discover, analyze and benchmark competitor activity. With SimilarWeb PRO you can compare website desktop traffic and get the full depth of data and insights to dive into your competitors' paid, search, social and display marketing strategies. While SimilarWeb shows a small sample of the key traffic sources for any site, SimilarWeb PRO users get a chance to see the entire picture about their competitor's web traffic - with complete lists of referring sites, traffic sources, paid & organic keywords, popular pages and more.
The data on SimilarWeb is updated on a monthly basis.
Not at all! We work hard to make web insights easy to read so you don’t have to. If you have ever used Google Analytics or any similar tool you'll be quickly familiar with our dashboard. Our site is easy to navigate and we avoid jargon at all costs. It makes no difference if you’re an avid digital researcher or this is your first time gathering web insights. Your time on SimilarWeb should be fun, insightful and easy.
Having the largest panel in the industry for web measurement generates our data to be exceedingly accurate. However, websites with lower traffic means that our sample size is smaller and for these websites, the level of accuracy may decrease.