The Ultimate Market
Intelligence Platform

Comprehensive analysis for any app
or website at your fingertips

Website Analysis

  • Traffic & Engagement Metrics

    Benchmark your website against any competitor in the world to see how well you are really doing in terms of overall visits, time on site, bounce rate and page views per visit.

  • SEO & PPC Keywords

    See any website’s organic and paid keywords, including ‘Google not-provided’ keywords. Find trending keywords, see how much traffic they generate and discover the search ads associated with them.

  • Audience Interests

    Find which websites people visit in the same browsing session as the website you analyze. Discover new audiences, potential retargeting lists, affiliates and publishers

  • Traffic Sources

    Discover the sources that generate traffic to any website - referrals, search, social and display. Unveil their acquisition strategy to find new and proven ways to grow your business.

  • Popular Pages

    Reveal any website’s most popular and trending inner pages. Track competitors’ campaigns, analyze their funnel and discover what content generates the most interest.

Desktops visits & engagement over time
Traffic share by source
Traffic growth from last month
Traffic by referrer per source
Traffic share by source

Industry Analysis

  • Traffic & Engagement Metrics

    Discover the industry standard for traffic volume and engagement; see overall visits, time on site, bounce rate and page views per visit. Benchmark yourself against the industry standard and build a successful marketing strategy.

  • SEO & PPC

  • Industry Leaders

App Analysis

  • Reach & Engagement

    Compare yourself to any app in terms of current installs and engagement metrics - daily active users, sessions per user, average usage time and usage rank.

  • Audience Interests

    Discover apps often used by people using the app you’re analyzing. Find new advertising opportunities, view the categories that your audience may find interesting, and optimize your acquisition strategy.

  • Retention

    Find out for how many days users use an app after installation, then benchmark against your own app or a category average to learn where you stand.

  • Google Play Keyword Analysis

    Learn which apps receive the largest amount of traffic from any keyword within the Google Play Store, understand who is your actual competition and improve your ASO strategy.

Current installs from all Android users
Active users from current installs
Category index based on engagement

Outbrain has been using SimilarWeb for over a year and it's been instrumental for our ability to analyze our competitive environment, benchmark our performance, keep track of industry trends, and generate new leads.

Asaf Hochman
Senior Director of Product Marketing, outbrain.com

SimilarWeb’s data gives PlayBuzz an edge over the competition because we can pull insights about trending topics across the web and allows us to compete against bigger and more resourced companies in the publishing industry

Shaul Olmert
CEO & Founder, playbuzz.com

SimilarWeb is a game changer for SEOs like myself. I can choose keywords based on accurate traffic data to see which ones are truly worth the time investment. And this is in addition to the fact that SimilarWeb is the only platform to show global (not provided) Google organic search terms.

Steve Wiideman
Founder, SEOSteve.com

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