Choose your social networks carefully. There are many options and you can find the Top 100 Social Networks in your Country here.
Facebook and Twitter are very popular networks but if you can look for alternatives that might be more relevant to your content (e.g. LinkedIn might be more effective for professional services).
If you don’t have your own social pages you can still make sure your site content is shared across social networks by adding social buttons on your site.
Work hard and be patient: unless you’re a celebrity, it will take time for your social networks to grow. Make sure you invest time and effort keeping it up to date with exciting news and content.
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