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bmj.com AI Traffic for January 2026
Moving to the antipodes is often touted as the dream solution for burnt out and frustrated UK doctors—but is it? Three doctors who made the move tell Jo Best about the pros and cons
Last year, hundreds of doctors gave up practising medicine in the UK to work in Australia and New Zealand, uprooting their lives and families rather than continuing to work in the NHS.
Every year, around 10 000 UK doctors choose voluntary erasure or to relinquish their licence to practise, the General Medical Council (GMC) reports; around a quarter of those give up their licence to work abroad while another 10% say their aim in leaving the UK register is to live abroad—meaning almost one third of those quitting the NHS do so with a view to going overseas.1
Between May 2021 and May 2022, 19% of the almost 5000 doctors who left to practise abroad chose Australia as their destination, and another 7% opted for New Zealand, the GMC says.1 The antipodes could become even more popular with migrating medics in future: a recent BMA survey of 4500 doctors found that around 1100 were actively planning to move abroad; around two thirds of those planning to move overseas said they were aiming for Australia or New Zealand.2
The typical image of a doctor leaving the NHS for Australia or New Zealand is a “foundation year 3” doctor looking for new experiences before entering specialty training, but the GMC has identified several other groups that make up those choosing to migrate. Among them are doctors who are disillusioned or burnt out, those struggling to progress their career, and NHS stalwarts looking to broaden their horizons in later life. Often, they’re looking to move as a way of achieving a better work-life balance or increasing their …
Traffic from AI engines to bmj.com Over Time
bmj.com's AI traffic from chatgpt.com has increased by 12.77% MoM, and its AI traffic from perplexity.ai has decreased by 2.66%. See AI traffic stats for bmj.com in the past 3 months below.
Traffic Distibution Over Time
Only showing top 3 chatbots.
Start free trial to see the full breakdown.Top 3 AI Traffic Chatbots
chatgpt.com
64.04%
perplexity.ai
16.92%
gemini.google.com
10.47%
bmj.com AI Traffic Split Over Time
The total AI traffic to bmj.com in January 2026 was 176.7K. The top AI engine driving traffic to bmj.com was chatgpt.com, accounting for 77.27% of AI visits last month. Drill down into each engine’s traffic share below.
Traffic Split Over Time
77.27%
chatgpt.com
1st Place
perplexity.ai
2nd Place
gemini.google.com
3rd Place
Only showing top 3 chatbots.
Start free trial to see the full breakdown.Traffic Split
The total amount of traffic sent from AI platforms to the selected competitive set.
176.7K
3.27% of all referral traffic
Start free trialPrompts sending AI traffic to bmj.com
Explore the top prompts for bmj.com in January 2026