With all the advantages of content marketing -- building brand awareness, better customer retention rates, increased traffic to your website, improved search engine rankings, higher conversion rates, and more leads from social media -- it’s a must for any business.Looking at data gives you critical insight into the ways other businesses and content marketers are using content. As a result, you gain fresh ideas and new perspectives to shape your content strategy.Here are 101 illuminating content marketing statistics you should consider when planning your marketing strategy.