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substack.com AI Traffic for December 2025

The app for independent voices
CompanySubstack
Year Founded2017
Employees> 51
Annual Revenue> $5M
substack.com
substack.com

Traffic from AI engines to substack.com Over Time

substack.com's AI traffic from chatgpt.com has increased by 9.71% MoM, and its AI traffic from perplexity.ai has increased by 5.27%. See AI traffic stats for substack.com in the past 3 months below.

Traffic Distibution Over Time

Top 3 AI Traffic Chatbots

chatgpt.com
chatgpt.com
47.12%
perplexity.ai
perplexity.ai
39.21%
claude.ai
claude.ai
7.6%
Show more months

substack.com AI Traffic Split Over Time

The total AI traffic to substack.com in December 2025 was 259.5K. The top AI engine driving traffic to substack.com was chatgpt.com, accounting for 53.16% of AI visits last month. Drill down into each engine’s traffic share below.

Traffic Split Over Time

Traffic Split

The total amount of traffic sent from AI platforms to the selected competitive set.

259.5K

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Prompts sending AI traffic to substack.com

Explore the top prompts for substack.com in December 2025

Prompts
Dec 2025 vs. Dec 2024
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PromptMention typeTopicsCitations
































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