How can a business grow or maintain its market share? In the banking and financial services industry, that often means prospecting for a rival’s clients.
SimilarWeb’s latest report, Online Competitive Intelligence for 401(k) Providers, reveals different ways that marketing managers and sales professionals can compile lists of their competitors’ clients from data about their websites.
Using SimilarWeb’s cloud-based market intelligence platform, this is actually quite easy. The tool enables marketing and sales professionals at retirement planning and investment firms to get these data-driven insights about their competition.
Website referral data from 401(k) plans can reveal visits from a client company’s employees who visit their retirement accounts.
Keyword searches and highly visited sections of a 401(k) provider’s website can also uncover the plan’s corporate clients.
Download SimilarWeb’s complete report to learn how to implement these three data-driven strategies to help your sales team prospect for your competitors’ clients.
Get these and other online marketing insights used by leading U.S. retirement plan providers today.
|Click here to download the report|