Originally the day for Chinese students to celebrate bachelorhood, Singles Day has become a global e-commerce phenomenon primarily as a result of Alibaba Group’s meteoric success. This year, November 11th (11.11) was also a world blockbuster for AliExpress.com as the Chinese online giant achieved huge traffic spikes in its major growth markets.
Alibaba Group Holdings reported a blockbuster $14.3 billion in sales during China’s Singles’ Day on Wednesday, mostly from domestic sales. However, SimilarWeb data shows the company’s AliExpress platform also provided strong results in the rest of the world, achieving one-day year-on-year Singles Day traffic rises of 11% in the UK, 58% in Russia, 34% in France, and 100% in Germany.
Figures for desktop traffic show significant growth in these new markets, after the e-commerce giant turned Singles Day into the biggest online shopping day in the world.
Commenting on the data, Moshe Alexenberg, SimilarWeb Head of Content, said: “Though much has been made of Alibaba’s extraordinary domestic sales in the face of the slowing Chinese economy, the soaring traffic for the company in new markets is a major win. AliExpress has been ramping up efforts to expand its global marketplace and its Singles Day performance has shown this strategy paying off.”
AliExpress.com, which is primarily a platform to connect Chinese retailers with consumers across the world, did not perform as well in the United States, with a 51% decline in traffic from 2014, as Singles Day deals failed to capture shoppers’ attention which appears to be more focused on Thankgsgiving, Black Friday and Cyber Monday. AliExpress is ranked 33 in the SimilarWeb Global Ranking of websites