App-roaching the Super Bowl

Super Bowl 50 kicks off on Sunday and, for Americans, no sports event is bigger in size or scope. Players on the field are busy preparing for the big day, but off the field, fans are turning to their phones and apps to best plan for the Super Bowl experience. To determine which apps are the best to use on game-day, SimilarWeb data was used to look at which apps were popular last year, on Super Bowl Sunday 2015. For this study, 13 apps were examined, all of which showed major increases in use on February 1st, 2015, aka Super Bowl 49.

To do this, we looked at ‘Active App Users’, which refers to users who already have the app installed that used the app on a specific day, in the selected country, in this case- the United States. In the graph below, we compared Active App Users on Super Bowl Sunday to the previous Sunday, January 25, 2015, in order to show the percent increase from Sunday to Sunday.

With a 305% increase in Active App Users, Papa John’s Pizza was the big winner on Super Bowl Sunday 2015. The popular pizza app was installed on 1.4% of U.S. Android devices on Super Bowl day and was used by 9.7% of those who had the app installed, a huge increase from the 2.4% who used the app the prior Sunday. Two other pizza apps- Pizza Hut and Domino’s Pizza USA also saw a huge growth in app usage on Super Bowl Sunday, proving that indeed pizza is the king of Super Bowl food. Pizza was in fact much more popular than other fast food apps such as McDonald’s or Subway. McDonald’s only saw 7% increase from the previous Sunday, while Subway saw a slightly higher increase of 9%.

pizza

 

Aside from restaurant specific apps, 4 other food related apps were examined: GrubHub and Eat24, 2 food delivery apps, and recipe apps: Yummly and Food Network. Over the period from January 25th 2015 to February 3rd 25 GrubHub and Eat24 showed major increases in use on the day before the Super Bowl and during the Super Bowl itself. Eat24 peaked on game-day with 5.48% of Active App Users while GrubHub peaked on the day before, as users flocked to their apps to make sure they were prepared for game-day. Meanwhile, recipe apps showed a larger variance, Yummly actually had lower use compared to the previous Sunday, and the Food Network app was only slightly more popular on Super Bowl Sunday compared to a week before.

food recipe

 

For transportation apps, Lyft and Uber, we again looked at Active App Users and compared Super Bowl Sunday 2015 to the previous Sunday, January 25th, 2015. Over that time period, Uber was installed on 8.6% of U.S. Android devices, compared to only 1% for Lfyt, but Lfyt proved to have bigger jumps in terms of actual use. An average of 7.7% of users who had Lyft already installed, used the app on Super Bowl day, compared to 5.9% the previous Sunday, an increase of 31%. With Uber, 2.8% of those with the app used it on Super Bowl Sunday, compared to 2.6% on the previous Sunday, an increase of just 8%.

lyft uber

 

Lastly, SimilarWeb data was used to examine 2 key sports app, both essential companions for Super Bowl Sunday: NFL Mobile and NBC Sports Live Extra. On game-day, 21.5% of U.S. Androids had the NFL app installed while only 0.8% had the NBC app. Still, NBC was the big winner is terms of app use with a huge jump on Super Bowl Sunday 2015. When compared to January 31st, the NBC app had a 126% increase in Active App Users, and that number jumps up to 841% when compared to the previous Sunday, January 25th.

nbc nfl

 

Want more app insights for your company? Find out how SimilarWeb data can help you market your app successfully by contacting us here.

About the Author -

Joseph is a Digital Insights and Content Manager at SimilarWeb. He has experience in content writing, social media, and analytics. When not tracking digital trends and creating online content, Joseph enjoys hiking, basketball, pickling, and Canadian alternative music.

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