Checking up on your Competitors’ Quora Answers

Let’s face it, a significant amount of online marketing involves checking what your competitors are doing. Competitive intelligence is the name of the game and there are various way to go about it. People who are familiar with SimilarWeb PRO know how this tool can aid them in their competitive intelligence efforts. However, not many know the secret tricks of our system, which will make your research much more effective. Today, I’d like to share one of my personal favorites – The Quora hack.

A little about Quora:

For those of you who know Quora, you can skip the next 3 paragraphs. For the rest of you, here’s a quick explanation: Quora is a social network for questions and answers – members simply pose questions and other members answer them. Many brands are using this platform to gain exposure and earn some valuable leads.

Here are some examples I’ve collected:

SEOMoz

 

 

 

 

 

This doesn’t have to be spammy or deceptive either. You can post the answers with full disclosure and the users viewing the conversation can decide whether to trust the source or not. Since your answer gets rated, you’re motivated to give a relevant and helpful answer.

Gaining Quora insights with SimilarWeb PRO

So, you’ve learned how Quora can become a part of your online marketing strategy, well done! Don’t run away yet though! There’s much more to learn! Get ready to join the big league by understanding how to use this tool to discover your competitors hidden marketing strategies.

One of the traffic stats SimilarWeb PRO offers is the list of referring social pages to your competitor’s website. Once you’re on that page, all you have to do in order to find the Quora link is to write “quora” in the search box located above the list of Referring Social Pages.

quora-on-similarwebpro

Referring Social Pages by SimilarWeb PRO

 

What makes all this process even more insightful is the way Quora links are built – they include the question within the url, so with one look you can learn which answers your competitors are answering, what answers they provide and how much traffic they get from these answers. Remember, this is a free traffic source. Other than the time spent looking for relevant questions and typing an answer, you don’t spend anything. What SimilarWeb PRO does is to simply shorten the research time. It also gives valuable insights into the best direction to take your marketing strategy when using Quora. Not only that, you can also learn about how your competitors define themselves, how they present themselves to their target audience and what approach works the best.

To summarize, here are the advantages you gain by researching your competitors Quora answers:

  • Find the questions or answers which brought traffic to your competitors
  • Being able to provide a better and more relevant answer to that question
  • Understand the Quora strategy of your competitors
  • Understand the content marketing strategy of your competitors – which questions to answer and how to answer them
  • Identify the successful content and replicate that, while avoiding those that didn’t work so well

Hope this helps you. If you have tips of your own about cool stuff you found on SimilarWeb PRO, send it to us. We’ll be happy to publish it on our blog, together with your name.

About the Author -

Natalie Halimi is the Head of Marketing Communications & Education at SimilarWeb. With over 10 years of experience in marketing, Natalie has promoted services and products in the B2C and B2B arenas, in various industries.

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