US Online Shopping & Coupons Marketing Strategy – 2016 Report

We all love a good deal, and when shopping online, a good deal is only a quick search away. SimilarWeb’s latest report examines how much our bargain hunting has changed the way we shop online.


The report looks at top 50 shopping sites and the leading 16 coupon sites in the US and the interaction between these two categories over the last 13 months. We analyze outgoing traffic from coupon sites, revealing the importance and merit of coupon sites as online affiliates.


In the report, you will:

  • Find out which sites get the most traffic from coupon sites
  • What are the best days to advertise on coupon sites
  • Where coupon sites get their traffic from


28% of all referral desktop traffic to the Top 50 Shopping sites in the US comes from coupon sites– find out what coupon sites can do for your e-commerce business.

bargain hunting

About the Author -

Hillá Meller is a Digital Insights and Content Manager at SimilarWeb. Hillá comes from the world of Nonprofit management, loves to cook, and is a history nerd.

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