Searching High and Low: Department Stores and SEO

Online search is a major indicator of a website’s success, and all the more so in the case of e-commerce sites. The search marketing strategies of three categories of leading US retailers provide a glimpse into how a combination of paid and organic search is the key to attracting the most relevant clients.


During the 2015 holiday season, we published a report about what department store shoppers were searching for. This report offers a more in-depth look into three categories of department stores — luxury, traditional, and mid-market– and how they differ in their SEO strategies.

traffic sources department stores

What you’ll find in this report:

  • How different department stores use paid and organic search
  • What are the leading search terms that drive traffic to different department stores
  • Where traffic to department stores comes from


As you plan for optimizing your digital strategy, SimilarWeb’s data can help you determine how to adjust your search strategy in the context of this competitive landscape.

Download the full report to learn more.

Department store SEO

About the Author -

Hillá Meller is a Digital Insights and Content Manager at SimilarWeb. Hillá comes from the world of Nonprofit management, loves to cook, and is a history nerd.

Discover the secrets of online success