Direct Messages Images & Promoted Account Campaigns in Twitter

I love Twitter. It’s quick, simple and right to the point. If every communication format would be done in the same way as tweets are, I’m sure we’d all understand each other much better. I also recognize Twitter as a major Marketing tool, both for online and offline businesses, and so I constantly follow their updates and releases. I’d like to share with you two of their recent ones, which I believe are highly relevant to any marketing team who is making use of social networks.

Visuals are everything!

Twitter now lets users add a picture to their direct messages. If one picture is worth a 1,000 words, and while taking under account the character limitation in Twitter, you already gain significantly as far as message communicating with your followers!

In order to keep the clean look of a textual news feed they hold so dear, Twitter are hiding the picture by default and allowing the users to view or re-hide it:

twitter-image-in-direct-messages

 

Like everything I find in the Internet, I tend to examine this new feature from a marketing point of view. As far as I see it, this latest addition is part of Twitter’s monetization process that has started around 2010. Part of this process is giving companies the platform to properly present themselves. And why is this important to Twitter? The following new update will answer this question.

Promoted Account in Timeline Campaign

Promoted accounts campaign are not new. They have been around for the past 3 years now. What’s new is that these campaigns can now run on the timeline, including iOS and Android devices. These campaign are Geo-targeted and localized as well as available for mobile. I’m sure you can understand the great potential in this for local businesses. The charge is per follower, so you actually only pay for active users following your page.

Should I Advertise on Twitter?

There are still many business owners who don’t use Twitter at all, or only open a Company page and forget about it. But these recent changes, and the general market share Twitter holds, proves that you cannot ignore this traffic source and should really consider including advertising on Twitter, as well as using it regularly as a mean of communication with your exiting followers.

In a post we’ve published earlier this year about social traffic, you can see the percentage of social traffic per industry, with Twitter taking a nice portion of the traffic share in each of these industries. Facebook are still on the top, but Twitter hold quite a substantial portion of social traffic sources and it seems it’s going to continue growing.

Where are Twitter Big?

It’s a common knowledge that Twitter is mostly popular in the USA. But as you can see in the table below, taken from SimilarWeb PRO Geography analysis, there are other countries which show potential, such as Japan, the UK and Brazil:

twitter-geography

About the Author -

Natalie Halimi is the Head of Marketing Communications & Education at SimilarWeb. With over 10 years of experience in marketing, Natalie has promoted services and products in the B2C and B2B arenas, in various industries.

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