Dive in – App Engagement Arrives at SimilarWeb

Today marks another major milestone for SimilarWeb as we announce a new set of insights for the mobile app economy. We are proud to announce the addition of mobile reach, engagement, and retention insights for mobile apps. Our mission is to measure the digital world, so just as we have done for upstream and downstream website traffic intelligence so must we do for mobile apps.

 

In September we launched the first part of our mobile app insights by looking at the data behind app discovery and giving visibility to traffic in the app stores. Now we turn our focus to what happens to apps after they are installed to give the most complete picture possible of our digital world.

 

If you are interested in mobile app engagement market intelligence visit this page for more information.

 

As part of our new insights we have created a new ranking about the most used apps. We will be releasing different rankings on the SimilarWeb blog. Starting with this announcement we are release the first ever SimilarWeb Usage Ranking for Free Apps. Check back soon for other category and paid app rankings.

 

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About the Author -

Ari is the Sr. Director of Corporate Marketing at SimilarWeb. He has spent the last decade in ad-tech working on the agency side of the business before jumping over to Kenshoo where he launched their marketing activities. He also led the marketing for Adquant, a Facebook ad platform, making it a top 10 Facebook PMD prior to its acquisition.

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