Exciting SimilarWeb PRO Updates from December 2013

At SimilarWeb, we are always working hard to develop the industry-leading features that our customers have come to expect from SimilarWeb PRO. Over the past two months, we have gone above and beyond these expectations and introduced a number of very exciting additions to the platform that will help our users gain even deeper insights in their competitive analysis and market research.

New Features:

–         Full Comparison for Traffic Sources

–         Custom Date Range Picker

–         Time Granularity Added to the Audience Overview Graph

–         CSV Download in Full Comparison mode

–         CSV Downloads for Visitor Engagement a Year Back

Full Comparison for Traffic Sources:

We’ve published a post about the full analytics comparison feature last week that goes in-depth, but in short, users now have the option to compare up to five domains and see an instant view of their analytics data across all geographic and traffic sources.

Custom Date Range Picker

The custom date range picker allows you to choose a specific time range, adding incredible flexibility to the analysis process. For example, you can use this feature to monitor changes over the course of a specific campaign that a competitor has run.

Date Range Picker - SimilarWeb PRO

Date Range Picker – SimilarWeb PRO

 

Time Granularity In the Audience Overview Graph

You can now see the Audience Overview graph in daily, weekly and monthly views. This gives you a better analysis of competitor performance over a longer period of time. You can use this to identify seasonal changes, spot sudden peaks, and find patterns in visits.

Time Granularity - SimilarWeb PRO

Time Granularity in Audience Graph – SimilarWeb PRO

 

CSV Downloads for Visitor Engagement a Year Back

You can now download data to CSV in full comparison mode. This makes it much easier to analyze the traffic comparison data, discovering trends and understanding your competitors’ strengths and weaknesses.

Download CSV in full comparison mode - SimilarWeb PRO

CSV Downloads for Visitor Engagement a Year Back

Being able to access data throughout a full time range is crucial in researching a market or analyzing competitors. This new CSV download option lets you export the audience overview data by days, weeks, or months, going back a full year. Access to such data in this format makes analysis easier and more manageable.

similarweb-download-audience-overview

While making data available is the first step, we spend just as much time and energy working out ways to make the data simple to understand and easy to navigate.  It is this pace and breadth of innovation that continues to help our users gain incredible insights with SimilarWeb PRO. In addition, there’s a lot of exciting stuff in the pipeline for 2014!

If you have any questions, please don’t hesitate to contact us.

About the Author -

Natalie Halimi is the Head of Marketing Communications & Education at SimilarWeb. With over 10 years of experience in marketing, Natalie has promoted services and products in the B2C and B2B arenas, in various industries.

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