French Online Retail: Traffic Up, but Mobile Lags

French online retail traffic grew Year-over-Year on both desktop computers and mobile devices, according to a new SimilarWeb report, Online Retailers in France: Yearly Review.

The data revealed that France lags behind its online competitors in the US, UK, and Germany when it comes to the share of smartphones and tablets driving visits to retailers.

Only a few shopping verticals saw significant YoY desktop and mobile web traffic growth. These online retail categories included Flowers as well as Home and Garden.

Direct and Search traffic were the primary traffic sources for retailers from shoppers in France.
French retail web traffic online in France

Perhaps more than any other traffic source, display advertising failed to deliver significant French visits to online retailers in 2015, plummeting dramatically.

SimilarWeb ranked the Top 10 retailers across 15 different shopping categories in France for 2015. To see this list of 150 leading online stores, and how well they are engaging with French shoppers, download the new report.

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About the Author -

Pascal Cohen is a Digital Marketing Insight Manager at SimilarWeb. He has extensive experiences in the online marketing world, especially within the Retail, Travel and News/Media world. Some people call him the "Datanator".

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