Google Glass, Augmented Reality and the Future of Digital Marketing

Google Glass are expecting to sell almost a million units before the end of the 2014, this figure is expected to increase to over 20m within four years!

Google Glass

Augmented reality is already turning retail centers into personalized interactive utopias.  Tech savvy customers are milking the benefits of  individual offers crafted directly for them, and marketers are quickly realizing how powerful this technology can be. What was considered a futuristic dream for brands and businesses just five years ago, is fast becoming  reality.

In fact, it’s predicted that by 2017, over 2.5 Billion mobile AR apps will have been downloaded globally. That’s one AR download for every four people on the planet.

But what does this mean for digital marketing? What do marketers need to do in order to stay ahead of the game and keep their businesses and clients in the loop?

Neither Google Glass or AR are fads. Marketers that refused to embrace social media ended up falling behind, as did their clients. The first step is to learn as much as possible about emerging technologies.

Google Glass will change the way that search works. Marketers need to stay ahead with SEO and adapt their strategy accordingly. Search results will no longer follow ten blue links, this will be replaced on ‘Glass’ with swipe-able cards with one site per card. Getting to the number one spot has never been so important!

Image search is expected to change as consumers view QR information and blink in order to add products to their digital shopping cart, marketers will  need to embrace product descriptions and marry this up to captivating QR displays in order to increase sales.

Another thing to consider is the global impact that Google Glass could have on product sales due to it’s translate tool. There’s never been a better time for a businesses to expand their overseas horizons, Google Glass will give all it’s users bilingual abilities! Remote working will become easier as communication becomes a much smoother process.

One last thing for marketers to consider is the thin boundary between communicator and annoyance, constant alerts to ‘Glass’ users may see a brand get blocked. Relevant offers and valuable conversations will bode well for brand sentiment.

As Econsultancy rightly states: Although a lot of marketers have brushed augmented reality aside for children’s games and special effect on mobile video.. Consider this;

When the price of Google Glass drops, and other brands create similar wearable technology, interactive showrooms will become commonplace!

The synergy between social media and AR tech will become relentless, as bargains, showrooms, experiences and displays go viral. This will undoubtedly line the pockets of those who invested their time and energy in understanding the trends of the future.

What are your predictions?

About the Author -

I'm a digital marketing consultant with over seven years professional experience. I've worked within huge UK based agencies alongside clients such as Google, Nokia and Yelp.com. I went freelance 12 months ago and have since gathered clients on all continents. I regularly train and give seminars and have just been published in a top Danish marketing book.

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