The highly-anticipated 2015 Billboard Music Awards took place in Vegas late night, and even though the show is technically over, the buzz is still going strong. The top trending hashtag on Twitter right now is #BBMAs, because the only thing the adoring public loves more than their musical idols is talking about said musical idols on social media.
The biggest winner from last night’s event was the chart-topping golden girl Taylor Swift, who took home a staggering 8 wins including Top Artist and the Billboard Chart Achievement Award among others. Other winners included Pharrell Williams, Iggy Azalea and Swift’s boyfriend Calvin Harris.
So were these superstars also top winners based on fan interest? To find out, we took a look at the top 10 artists driving traffic to Billboard.com.
Taylor Swift rocked the house last night with the world premier of her ‘Bad Blood’ video which is rather unsubtly throwing shade at Swift’s rival Katy Perry. Interestingly enough, though, in terms of keyword traffic Perry actually beat out Swift. If this chart dictated the winners, than Katy takes the crown. Take that, Taylor!
The two feuding pop artists commanded most of the keyword traffic; Natalia Kills, One Direction and Madonna took 3rd, 4th, and 5th place respectively.
Other stars on the list included artists that weren’t even contenders, including Lady Gaga and Drake. Ariana Grande also made the list, and despite being nominated for several awards the singer went home empty-handed. On the other hand, none of the other Billboard winners made the list.
The Billboard music award finalists are calculated based on US year-end chart performance according to sales data, download volume and airplay. You would think that this measurement of “popularity” would translate onto keyword driving traffic to Billboard.com, and in some sense it has.
But there are a lot of “winners” on our top 10 list that didn’t take home an award. They did receive a consolation prize, though – they’re still winning the hearts of fans, and some might argue that this is more important than any award. (Keep that in mind, Katy!)