Mobile devices are responsible for more than half of the internet’s consumption and according to Google, mobile users spend a whopping 7.3 hours a week browsing the web alone. What does that mean for any online business today? Building a robust, multi-platform online strategy is essential.
By optimizing websites for mobile browsers and investing in mobile acquisition channels, businesses can effectively align their strategies with consumer behavior. Curious to know what your competitor’s mobile search strategy looks like? Look no further. Following the popular release of Mobile Web Referrals last year, the SimilarWeb team is excited to announce the release of the next mobile traffic source: Mobile Web Search. With this new feature, SimilarWeb will enable SEO, PPC, and Content teams to leverage the power of mobile market intelligence to build effective mobile search strategies.
- Optimize your investment across platforms: Using SimilarWeb to benchmark your own mobile search metrics against competitors has never been easier. Are you investing too little or too much into mobile search? Use Mobile Web Search’s Total Visits metric to learn how important mobile search is to the overall mobile web traffic volume.
- Optimize your mobile SEO strategy: Use SimilarWeb to dive into the full list of search keywords to understand which keywords drive the highest traffic share to any site. Is Google’s Not Provided Keywords an annoyance for you? SimilarWeb’s Mobile Search reveals any site’s entire keyword list, including keywords that are blocked in your competitor’s analytics. Lastly, when optimizing your titles, URLs and meta descriptions, choosing the right keywords is critical. Since the screen space is significantly smaller than desktop screens, focus on succinctness. Identity the search words that are driving the most mobile search volume in the industry and implement them into your own titles, URLs, and meta descriptions.
- Understand variances in consumer intent between desktop and mobile: Today, many online shoppers use their phones and tablets when researching their next purchase. According to Google “74% of mobile consumers used a search engine as part of the research process, and 93% of people who used mobile to research go on to make a purchase.” There are clear differences between desktop and mobile shopping behavior, which is especially apparent when comparing multi-device search traffic for retail sites. Using the Mobile Web Search feature to compare the global desktop and mobile search traffic to apple.com for the last 3 months, we can see that consumers browsing from mobile phones/tablets search for more Apple devices (specifically Apple portable devices), while consumers browsing from desktop computers search for fewer Apple devices.
Of the first 20 search results on desktop, only 7 keywords contain device related terms (11% of all desktop search volume), while of the first 20 search results on mobile, 14 keywords contain device related terms (25% of all mobile search volume).
*Mobile Web Search is in Beta stage and is available to all SimilarWeb PRO users for a limited time