More Good Things Predicted for Apple’s Next Quarterly Earnings Report

Apple’s quarterly earnings report for Q2 2015 is scheduled for Monday, April 27, 2015. A review of global traffic data for Apple online store’s checkout cart over the last year hints that this quarter’s fiscal results will be stronger than a year ago.


apple online store traffic


Traffic for Apple’s global checkout cart rose to 3.46% of all traffic in Q1 ’15, up 8.6% in year-over-year PVs from Q2 2014. An increase of that kind at a company with the world’s largest market cap means that even more Apple products are being sold online, and that the company is generating even more revenue.



This is partly due to sales of the company’s iPhone and iPad mobile devices. Global Apple store traffic for iPhone products represented 22.83% of all traffic in Q2 2015, a year-over-year increase of more than 30%. Online store traffic for iPads, however, decreased from 12.53% in Q2 2014 to 8.34% in Q2 2015, a year-over-year drop of 46.72%.

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