New Bid Simulator tools at Google Adwords

Google has announced their new added bid estimator columns to the Adwords campaigns dashboard.

These columns give you the estimated costs for more clicks, impressions and conversions, based on your performance in the past 7 days.


This follows a list of recently released features by Google Adwords, all aimed to help you spend your campaign budget in the most calculated way possible. You can create rules that will update your bids, get a view of estimated performance per ad group and there’s of course the display campaign conversion optimizer, which lets you optimize your bids by number of conversions and leads.


About the Author -

Natalie Halimi is the Head of Marketing Communications & Education at SimilarWeb. With over 10 years of experience in marketing, Natalie has promoted services and products in the B2C and B2B arenas, in various industries.

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