New Feature Release on SimilarWeb PRO – Custom Websites

We’ve just released a new Enterprise feature and we’re excited to share it with you. It’s our Custom Websites feature,  which lets you analyze a group of websites together using accumulated data. Now you’ll be able to create custom groups of websites that you can then analyze with a single search using ‘Website Analysis’ on SimilarWeb PRO.


What can I analyze with Custom Websites?


With Custom Websites you can analyze multiple websites in a single search. You’ll be able to explore metrics such as Visits, All Traffic Sources, Mobile Web, Geographic distribution and Traffic Destination.*

Analyzing, and as a group


The main advantage Custom Websites brings is a more strategic analysis with an instant view of the bigger picture. For example, eBay has multiple TLDs for each country it operates in. Let’s say you want to understand eBay’s global marketing strategy and market share, with Custom Websites you can place the local TLDs you want to research in one group, and then continue to analyze them as you would a single website.



You can see which websites exist in the group by hovering on the group’s name

How do I create a Custom Websites Group?


To start working with Custom Website Groups you’ll need to contact your account manager and send over:

  • The name you want to call the group
  • A list of sites you’d like to include in the group


Your account manager will then add this group to your account and update you once it’s live. Each group of custom websites can be accessed through the ‘Website Analysis’ home page, under the ‘Favorites’ tab.




This specific feature is a result of several requests we received from our clients and we were happy to be able to bring it to life. Don’t hesitate to send over your own suggestions and requests. Your idea just might be the next feature to go live on SimilarWeb PRO!


*Features that are currently not available in Custom Websites are: Engagement, Audience Interests, Website Content and Competitors

About the Author -

Natalie Halimi is the Head of Marketing Communications & Education at SimilarWeb. With over 10 years of experience in marketing, Natalie has promoted services and products in the B2C and B2B arenas, in various industries.

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