Cool New Features for Media Buyers

We’re excited to announce the launch of new features in our Ad Creative section on SimilarWeb PRO, which is guaranteed to make your life as an advertiser that much easier.

Up until now, we’ve been able to show you the ad networks, publishers and ads your competitors are using. Now, In addition to seeing your competitors’ top banners, you’ll also be able to see:

  • When these banners were viewed
  • Which landing pages the banners led to.

ad clarity

What was added and what can you do with it?

Identifying the ‘First Seen’ & ‘Last Seen’ Dates

This option will tell you when the banner was first launched, and whether it’s still running. This kind of information can help you gain insight into the banner’s performance. For instance, if a banner has been running for a long time, it’s probably performing well. If it started running and then stopped after a short time (and it’s not designated for a specific short-term promotion), it might not be a very good banner to learn from.

We’ve including a sorting option so you can sort the banners by their last and first seen date. This way you can get an instant view of your competitors’ most recent or oldest display campaigns for comparison with other SimilarWeb metrics. Compare to visits and engagement from Display Advertising, popular pages, and change in direct traffic – which indicates brand awareness.

 

Discovering the Landing Page for Each Banner

With this feature you’ll be able to learn about the complete campaign strategy of your competitor and answer questions such as:

  • Was the landing page designed in the same way as the banner?
  • Were the CTAs the same on the banner and the landing page?
  • (For enterprise users) – Did this specific page get a lot of traffic, which indicates the creative was successful in its aim?

All of these new features are now available thanks to our new partnership with AdClarity, a media intelligence tool.

This is just the first of many new and exciting innovations we’re cooking up for media buyers. Our ultimate goal is to answer all of your media buying challenges with actionable solutions – thus making your work easier and more efficient.

As always, your opinion matters! So don’t be shy; feel free to leave us your comments.

About the Author -

Natalie Halimi is the Head of Marketing Communications & Education at SimilarWeb. With over 10 years of experience in marketing, Natalie has promoted services and products in the B2C and B2B arenas, in various industries.

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