New on SimilarWeb – Search Positioning Graph for In-Store Keywords

Today we’ve added yet another feature to our ever-growing App Analysis section on SimilarWeb Pro. With our new Search Positioning Graph it’ll be easier to compare between several application ranks for specific keywords. Let’s take a closer look at Search Positioning to get a better understanding of how it works.

Search Results Positioning

Until now, analyzing an app on SimilarWeb’s in-store keyword section, users would find a list of traffic-generating keywords. But with the new Search Results Positioning Graph, you’ll be able to see the rank change over time for up to 5 keywords at once.

search-results-positioning

On this page there are 3 keywords that are chosen by default. You can add or remove keywords by checking the box next to each keyword in the table. Reset your choice any time to get back to the default view by clicking on the ‘Reset’ button located on the top right side of the keywords table:

pick-reset

While navigating between different pages of the ‘Search Terms’ table, your selection of keywords on the previous pages will be saved:

navigate

In compare mode, you’ll be able to view  the search positioning graph displaying one keyword for each of the apps you are comparing.

positioning-graph-compare-mode

You’ll still be able to compare the positions for all other keywords in the ‘Search Terms’ table. Each of the compared applications are displayed as a colored circle indicating its position in the store. If the app doesn’t have any position for a specific keyword, you’ll see a flat line instead of a number (-):

keyword-positions-table

We appreciate your feedback on all of SimilarWeb’s innovations. What do you think about our new Search Positioning Graph? Let us know . Don’t hesitate to suggest other features you think will improve your user experience on SimilarWeb.

About the Author -

Natalie Halimi is the Head of Marketing Communications & Education at SimilarWeb. With over 10 years of experience in marketing, Natalie has promoted services and products in the B2C and B2B arenas, in various industries.

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