It’s been a few days since our viral blog post on Pokémon GO’s massive success and we are happy to update our readers with some fresh data. Officially, the app is still only available for download in the US, Australia, and New Zealand, although there are ways to download it outside the official app store. In our last post, we showed traffic to apkmirror.com, a site that offers worldwide users access to the Pokémon GO app, and traffic to the site has continued to flourish. On both July 6th and July 11th, the app eclipsed 4 million daily visitors, which is exceedingly impressive, considering the site received just over 12 million visits in all of June 2016.
Without having to download an apk or use an external source, Android users in the US, Australia, and New Zealand can install the app easily, and they have indeed been installing it at an extremely high rate. As of July 11th, 10.8% of all Android devices in the US had the app installed, a figure which becomes even higher when we look at data from Australia and New Zealand. In Australia, 15.1% all of Android users have installed Pokémon GO, while in New Zealand, it has reached 16% of Android devices.
In Australia, Pokémon GO has already jumped ahead of both Clash of Clans and Candy Crush Saga in terms of Android installs. As of early July, Clash of Clans was installed on about 5% of Android devices, and Candy Crush Saga was just above 9%. Similarly, in the US, Pokémon GO quickly passed other game apps such as slither.io which, as of early July, had an Android install base of 3.5% and Candy Crush Soda Saga, an app with an install base of just over 5%.
These Pokémon GO users are not simply installing the app and leaving it dormant, they are actively using and engaging with it on a daily basis. When we look at the percentage of Daily Active Users, (a metric which refers to the average daily percentage of users that used the app out of all Android users in the country) we can discover that almost 8% of the entire Android population of Australia used the app on July 11th. That figure is slightly lower in New Zealand (6.6%) and the US (5.9%) but still represents a figure almost unheard of for a brand new app.
Elsewhere around the globe, people are finding ways to install Pokémon GO using sites such as the apk website mentioned above. In these countries, we are able to examine data on just how much of an effect the Pokémon GO app has had and look at its penetration in various parts of the world.
For countries in North and South America, Pokémon GO fever has been rampant. From Canada to Chile, we have seen several countries where the app has reached more than 2% of Android devices. The highest percentage of installs was in Canada, where as of July 11th, the app was on more than 6% of Android devices in the country. On the other end of the spectrum, in Peru, the app only reached 2.3% of Android devices, though we should see more of Pikachu in Peru once the app is officially released.
In Europe too, the Pokémon GO craze has reached countries across the continent, with the Netherlands leading the charge. Beating out Canada and every other non-official Pokémon GO country, 6.8% of Android devices in the country had installed Pokémon GO as of July 11th.
Finally, in other countries across the globe, Pokémon GO has been installed by the masses in countries ranging from Egypt to Vietnam. In both Hong Kong and the Philippines, the app has reached more than 4% of Android devices, all by users who have been forced to find alternative ways of installing the app.