Google recently announced that the giant of a search engine now handles over 2 trillion searches per year. This massive quantity means that Google is handling over 5 billion searches a day, and hundreds of millions of searches per hour.
However, Google isn’t the only search engine out there and others such as Bing, Yahoo, DuckDuckGo, and Yandex are crucial when planning your overall search strategy. Each of these search engines uses its own algorithm to rank sites, but across all search engines, a troubling trend emerges when looking at mobile web data.
On mobile web, users across the various search engines are spending less time on site, viewing fewer pages per visit. Google, for example, has an average desktop visit duration of over 20 minutes, a figure which shrinks to 6 ½ minutes on mobile. This mobile visit duration is down 2% when comparing the period of December 2014-February 2015 to December 2015-February 2016.
Furthermore, when looking at ad traffic, search marketers need to be aware of the various trends of each search engine. Our recent search marketing report looked at SEO, PPC, and Display Ad strategies of various industries in select countries. The report found, for example, that Home and Garden is the online shopping category with the largest share of desktop PPC and organic search traffic, with 54% in January 2016.