SimilarWeb Demographics Overview

Finally. That’s what we heard over and over from the alpha partners who saw a sneak peek of our upcoming demographics offering. Since the acquisition of Quettra eight months ago, we have been working hard to bring this feature to every part of the SimilarWeb ecosystem. And we are almost there.

For every mobile app, our customers will soon be able to access and understand audience demographics.

Want to understand the age and gender breakdown of users who made sure that Pokémon GO had more users than Tinder and Twitter? Soon you will be able to.

Want to find out whether Pinterest is actually more males or females in the US? Soon you will be able to.

How have we done this? We have extended the Quettra Portrait technology that we acquired to deeper understand our mobile and desktop panels. With millions of users analyzed, we are incredibly confident that our demographics offerings will help you map out the digital world even better than already possible through SimilarWeb PRO.

For our mobile developer friends out there, we are also excited to share a full suite of tools, SimilarWeb Audience, to help you better understand your users and drive higher retention. Head over to Portrait to get the demographics and interests of each individual user of your app so you can give each user a warm welcome and personalize all push notifications you send them. Churnlytics will give you a deep understanding of the users who leave your platform and try to provide ways to reduce your uninstalls. Finally, Benchmark enables any developer to get limited competitor analytics for free!

Stay tuned for more information about the launch of Demographics within SimilarWeb PRO. In the meantime feel free to get in touch to find out more or to become one of our beta testers.

About the Author -

Ankit Jain is the AVP of Product at SimilarWeb which he joined via the acquisition of mobile intelligence startup Quettra that he founded and led as CEO. Prior to that, he was the Head of Search & Discovery for Google Play which he joined through the acquisition of Cuil where he helped build several parts of a web, real time and social search engines from scratch. Ankit is very involved with the entrepreneurial community via the Startup Leadership Program.

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