SimilarWeb Digital Visionary Awards: 2015

The SimilarWeb “Digital Visionaries Awards” analyzed millions of websites in order to identify the best performing and most rapidly growing sites in the U.S over the course of 2015. For some brands, 2015 was an amazing year of digital success and we are happy to present the winners in 12 unique categories: Travel, Entertainment, Education, Banking, Finance, Fashion, Shopping, Gaming, Adult, Tech News, Business News, and News & Media.

The awards were calculated by comparing each website’s average 12-month SimilarWeb
ranking in 2015 with their average 12-month ranking during the previous year. These SimilarWeb rankings are based on a unique algorithm that blends visits, page views, and time spent on site. A site’s rise in rankings year-over-year was taken into account and extra weight was given to companies that successfully overtook leading players in their industry. The data used is USA desktop data over the period from January to November 2015. In each image, the brand located at the top represents the award winner in each category, and the next two brands represent the first and second runner up.

Online brands can use SimilarWeb rankings to discover their competitors digital strategy and decide on actions that can help make sure they are a contender for the SimilarWeb awards in 2016.

With that, we present the 2015 awards, congratulations to all the winners!

And the AWARD Goes to…


 

Airbnb was the winner in the travel sector and rose 339 places in rankings over the year. The travel site averaged 15.2 million U.S. visits a month, and kept users on the site for an average of 11 minutes per session, visiting an average of 13.4 pages. The site has risen to become the 3rd-biggest player in the U.S. online travel industry, after only TripAdvisor and Expedia.


 

Netflix was the big winner in the entertainment sector and rose 15 places in rankings over the year. The expanding subscription video platform (which has now gone global) achieved an average of 491 million U.S. monthly visits which amounted to a whopping 5.9 billion visits over the year. The site has risen to become the 2nd-biggest player in the online entertainment industry, and sits behind video streaming giant YouTube.


 

Quizlet SimilarWeb’s winner in the education sector, and rose 421 places in rankings over the year. The online education platform had 36.1 million average monthly U.S. visits, engaging users for an average of 9 ½ minutes per session, visiting an average of 6.8 pages. The site has risen to become the 3rd-biggest player in the online education industry, behind Indeed.com and Instructure.com.


 

PNC  was the big winner in the banking category and rose 113 places in rankings over 2015. The Pennsylvania-based bank had 20.4 million average monthly U.S. visits, engaging users for an average of just over 5 minutes per session, visiting an average of 7.2 pages. The site has risen to become the 7th-biggest player in the online banking industry.


 

In the financial sector, Synchrony Financial was the big winner as it rose an impressive 1,936,795 places in rankings over a year. The G.E.-backed credit financing platform achieved average monthly visits of 29.9 million U.S. visits, engaging users for an average of more than 5 minutes per session, visiting an average of 8.4 pages. The site has risen to become the 42nd-biggest player in the online finance industry, behind StateFarm.com and CreditOneBank.com.


 

Anthropologie was SimilarWeb’s winner in the fashion category, as their site rose 3,014 places in the rankings over 2015. The women’s fashion retailer had an average of 2.8 million U.S. monthly visits and users spent an average of 7 minutes on the site, visiting an average of 8 pages. The site has risen to become the 20th-biggest player in the online fashion industry and beat out MYHABIT and Gilt to win the top spot in Fashion.


 

DealsPlus+ was SimilarWeb’s winner in the shopping sector, and rose an astounding 9,336,743 places in rankings over ther year. The newly popular shopping site had 3.9 million average monthly U.S. visits, engaging users for an average of 2½ minutes, visiting an average of 10.8 pages. The site has risen to become the 80th-biggest player in the online shopping industry, right after electronics giant TigerDirect.com.


 

Animal Jam, a site owned by WildWorks with educational content that is developed in association with National Geographic, was the winner in the gaming sector as it rose 1,014 places in rankings over 2015. The child-friendly multiplayer gaming site averaged 21.4 million U.S. monthly visits, and had people on the site for an average of 10 minutes, checking out 4 pages per session. The site has risen to become the 15th biggest player in the U.S. online gaming industry, after Playstation.com and Gamepedia.com.


 

Chaturbate was SimilarWeb’s winner in the adult category as the NSFW webcam site rose 49 places in rankings over the year. In 2015, the site had an average of 115.5 million monthly visits, which amounted to 1.4 billion over the year. Chaturbate visitors spent an average of 17½ minutes on the site and viewed an average of 17 pages per session. The site rose to become the 8th-biggest player in the Adult online industry, behind RedTube.com and YouPorn.com.


 

TechCrunch was the big winner in the technology news category, as it rose 344 places in rankings, and is now a recognized industry expert in tech news. The Silicon Valley-based website had 14.8 million average monthly visits, and had users on the site for an average of about 2 minutes visiting an average of 2.2 pages. The site has risen to become the 7th-biggest player in the tech news industry, behind Wired.com and Engadget.com.


 

Bloomberg was SimilarWeb’s winner in the news and media sector and rose 258 places in rankings over the year. The well-known business and financial news destination had an average of 52.3 million monthly visit last year and had visitors on the site for an average of 18 minutes, reading an average of 5.6 pages. The site has risen to become the 2nd-biggest player in the online business news industry, behind Business Insider.


 

Little Things SimilarWeb’s winner in the news and media category, rising far more than any other news site over 2015. The site only launched in the summer of 2014 and had a very successful 2015 where it rose 6.7 million places in the rankings. The lifestyle news destination had an average of 30.9 million monthly visits and became the 9th-biggest player in the online Magazine and E-Zine industry, behind Vox.Com and Salon.com.


 

SimilarWeb’s digital insights can enable websites to discover their competitor’s marketing strategies, have an effective platform to decide which online channels to pursue, and deploy digital marketing strategies to effectively engage consumers. To learn more about how we can help your online marketing strategy, contact us online.

About the Author -

Hillá Meller is a Digital Insights and Content Manager at SimilarWeb. Hillá comes from the world of Nonprofit management, loves to cook, and is a history nerd.

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