SimilarWeb’s Most Popular Posts of Summer


At the end of 2014, we did a roundup of our most popular blog posts, followed by a post on positive new beginnings with our leading blog posts for the New Year. Now we’re more than halfway through the year, we’re happy to say that 2015 is proving to be a really great year for us. We’ve posted about our many exciting accomplishments, our new features and the awards we’ve received. We’ve regaled you with data-driven insights on upcoming market trends, the latest SEO updates and how to use our continually evolving platform. These exciting stories ended up being our most successful blog posts, especially in the past few months. So in celebration of our most shared posts, here’s a highlight reel of our most successful stories this summer.


#10. The Sky’s the Limit

[Infographic] A Look Into the Airline Industry

Infographics are always popular, and this one on the rapidly-growing airline industry was especially popular amongst readers. The recent explosion of low cost airlines and Expedia’s infamous acquisition earlier this year has caused interest in this lucrative industry to – well, skyrocket. The same goes for this infographic, which detailed how the industry has really taken flight in the past year.


#9. The Swayy Acquisition

SimilarWeb Welcomes the Swayy Team to our Rapidly Growing Family

Very recently, SimilarWeb acquired the successful content curation platform Swayy. The 4 co-founders of this exceptional platform are now using their unique skill set to improve the data around the usage patterns of millions of apps and websites. The acquisition was met with enthusiasm and well-wishes from SimilarWeb and Swayy fans alike, so much so that this post ended up being one of our most popular.


#8. The World is Our (Digital) Oyster

Awards and Accolades for SimilarWeb

And speaking of successes, this post outlined our most recent achievements. From new product updates and nominations to winning the Red Herring top 100 Technology Award, this post was a celebration of our milestones. It seemed that our followers were equally impressed, as we received congratulatory calls from clients and press alike.


#7. The Wikipedia Mystery

Is Wikipedia Being Hit by a Google Penalty?

Recently our head of SEO Roy Hinkis noticed a strange trend: Wikipedia seemed to be losing tons of traffic. (ie, a loss of over 250 million desktop visits in just 3 months) And this isn’t just traffic to Wikipedia pages themselves – Roy noticed that referring traffic from all Wikipedia pages to big brands was dropping drastically. While this may be good news for SEOs, it’s not so great for brands that rely on Wikepedia as a major referrer. Roy speculated that perhaps Wikipedia was hit with a Google penalty, and while he is still gathering evidence to support his theory, our readers were impressed with his initial analysis.


#6. People and their Weird Product Picks

You’ll Never Guess What the Top 10 Product Searches on Are

We may be guilty of clickbait, but the title is true: who could guess that one of the most searched for products on Amazon would be a DIY bidet? People also loved their selfie sticks, their fitbits and the self-proclaimed “Party game for horrible people,” Cards Against Humanity. Thanks to our unique popular pages feature on SimilarWeb PRO, we can see what pages on a website are the most popular, which leads to interesting insights on human behavior.


#5. Do Better with Data

How to Use Data Insights to Kill it with Storytelling

In this post I explored how to overcome writer’s block with data insights. I used keyword research to find out how people viewed popular news, to refine my story topics. This post was a sort of how-to case study for how you can get several niche story ideas from   such a varied and controversial subject (in this case, marriage equality). This type of keyword research can also help you identify what interests your target audience and develop a story that you know will capture your readers.


#4.  Be a SimilarWeb “PRO” Like this Expert

SEO Expert Aleyda Solis Shows You How to Do App Analysis Like a “PRO”

SEO Expert Aleyda Solis is a huge fan of all things SimilarWeb. She often tweets about us, and has also served on our panel of SEO experts featured in this infographic. In this post, Aleyda gives a step-by-step guide on how to use our App Analysis and App Engagement features highlighted on SimilarWeb PRO. This post proved enormously popular within the Industry, and Aleyda’s enthusiasm for the product also helped publicize SimilarWeb to app developers and those within the SEO and online marketing communities.


#3. Salesforce + SimilarWeb = A Match Made in Digital Heaven

Introducing SimilarWeb for Salesforce

Our integration with Salesforce was so well-received that this post ended up being one of our most popular of all time. The plugin was designed with sales teams in mind – enabling any sales team to enrich their leads with SimilarWeb’s data set, as well as providing them with insights to better qualify and approach both existing and potential clients. But Ad teach and online marketing agencies can also benefit from the tool, allowing them to screen and validate publishers and gain a much clearer understanding of their client’s needs. Salesforce for SimilarWeb is one of our most wanted tools, and this post highlights the reasons why.


#2. The Phantom Strikes Back

Ouch! Google’s “Phantom Update Burns a Hole in How-To Sites

Our SEO posts tend to do really well, and this one was no exception. This post explored the ominously titled “Quality Update” (aka “Phantom”), which hit weak “How-To” sites with thin content. We covered which of these sites suffered the most damage. But it wasn’t all bad news – some site’s actually benefited from this ‘Quality Control,’ as we illustrated in the post. The main takeaway from the Phantom was that while Content is still King, it’s all about quality, not quantity.


#1. There’s A New Panda in Town, and He’s Slow but Powerful

Google Panda 4.2 Update in Town: Google’s Slowpoke Panda Algorithm Already Making an Impact

And here is our top post of the summer: Panda is back and he’s ready to pounce. In the never-ending series of Google algorithm updates, their latest version is an animal we’re still learning about. Panda 4.2 doesn’t have a cool name and he’s slower than his predecessors, but as we explain in this post, that doesn’t detract from his impact. This latest algorithm change affects about 2%-3% of English language queries, and in this post we illustrate a few of those affected. Interestingly, from what we can see so far it appears that Panda 4.2 is primarily affecting sites that were hit by Panda 4.1.


As you can see from our top 10, the majority of our most popular posts focused on our achievements, how to use cool SimilarWeb features, and all things SEO. Stay tuned for future updates, new features, industry news, market trends and more. In the meantime, happy summer!

About the Author -

Lauren Meir is a writer and the Creative Content Manager at SimilarWeb. Her expertise lies in content marketing and creative branding. She has experience writing for a variety of industries including the art world and online gaming, and her work has appeared in publications such as the Huffington Post, Provokator and the Detroit Jewish News.

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