The travel industry is booming. Need proof? Online Travel Agencies (OTA’s) alone currently represent 16% of the US online booking market, and the recent huge acquisitions in the OTA market (particularly Expedia’s acquisition of Travelocity) have propelled the industry forward at an impressive rate. And this is just what we’re seeing online. In the past year, billions of people traveled abroad, accounting for over a trillion in international tourism revenue.
All said, marketing for online travel is more important than ever before. And with the variety of challenges facing marketers in this lucrative industry – including online and offline branding, social marketing and targeting for different locales and demographics – staying ahead of trends is crucial to effectively market for this widely diverse audience.
That’s why we have yet another cool infographic for you with industry insights to help you gain a foothold in this rapidly-evolving market. Check out our latest collaboration with JBH and Smart Insights on State of Travel Marketing in 2015!