Ebay Beats Amazon in the Holiday App Shopping Battle

As mobile apps become increasingly dominant in retail, SimilarWeb released our Android App Index data for the US in the retail category. SimilarWeb’s proprietary ranking is calculated based on percentage of devices with the app installed, number of sessions per user, and average session duration.

ebay-vs-amazon-app-installs

Ebay is competing against Amazon head to head, taking the lead with 18.5% of current installs vs. Amazon’s 11.94% as of December 5th 2015.

 

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