We recently announced the launch of our new insights for the mobile app economy, which measures app usage patterns and user engagement. This is a new standard of app valuation which gives a clearer picture of an app’s true value by illustrating what happens to an app after it is installed. This goes beyond install volume and app store rank, so you can see how effective an app is at engaging users.
Last month we gave you a list of the top 50 free Android apps in the US based on usage rank for December. This was to be the first of our posts on the 50 most used Android Apps in the US, and we promised to release a new one every month featuring different app categories and types (paid or free).
True to our word, here is the list of the Top 50 Paid Android Apps in the US for the Month of January. As you can see from this list, an overwhelming majority of the most used paid apps belong to the gaming category. Clearly, the gaming industry is winning in the app economy (pun intended).
Here’s a look at the most popular app categories for this month, based off of the top 100 paid apps:
Check back soon to see our next installment of the 50 most used Android Apps in the US. You can also check out our whitepaper on the Most Used Android Apps in the US (December 2014) with insights on the shopping industry. And speaking of shopping, take a look at how e-commerce giant Amazon.com managed to benefit big time from their forced app store optimization.