Top Health Apps: Are People Actually Using their Fitbits?

Why yes, yes they are. But allow us to elaborate.

Summer is here, which is about the time everyone’s health-related New Year’s resolutions start kicking in (think: swimsuit season). So in honor of all things health-related, we took a dive into the top most used Health apps in the US. Grab your PBA-free bottle of natural spring water, throw on your sweat-wicking running shorts and get ready to immerse yourself in some seriously healthy apps!

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And the number one top used app is (yeah, you guessed it)……Fitbit! The app for the world-famous fitness tracker is the clear leader, which is just another indicator of the brand’s  success. Since you can only use the app if you own a Fitbit device, it’s safe to assume that millions of people are actually using theirs – reaffirming overwhelming evidence that yes, people who buy fitbits tend to stick with them. Fitbit sold around 11 million devices last year and generated over $754M in profit, so this healthy trend is clearly on the rise.

According to our stats, 2% of all Android users have the Fitbit app installed on their phones. That’s a pretty substantial chunk of the Android-using population. On the other hand, 1 out of 5 users who have Fitbit installed actually use it daily…meaning 4 out of 5 don’t use it on a day-to-day basis. Still, considering the overall usage patterns, Fitbit remains a winner in top Health apps.

There’s another app for a fitness tracking device on the list – UP. Like Fitbit’s app, the UP app is only compatible with an UP fitness device. While the UP app isn’t quite as famous as the insanely popular Fitbit, its appearance on the top 10 most used health apps list is definitely noteworthy. Boasting a sleeker design and more features, UP is a worthy Fitbit challenger. But from some of the reviews we’ve read, UP still has a long way to go before it can boot the all-powerful Fitbit app from first place.

Then there’s Calorie Counter – My Fitness Pal, S Health, Mango Health and Weight Watchers Mobile, all of which are food and fitness tracking apps that you can download and use regardless of whether you’re team Fitbit or team UP.

Moving on, three of the apps on the list are reproductive cycle trackers, including Period Calendar, Period Tracker, and popular pregnancy app My Pregnancy Today, coming in at 5th,6th, and 10th places respectively. While My Pregnancy Today is specifically a pregnancy app, all three of these apps are related to female reproductive health.

So in conclusion – fitness apps and reproductive health apps are winning, with Fitbit the champion of them all. What’ll happen to the Health category next month? Stay tuned to find out!

About the Author -

Pavel Tuchinsky is a marketing analyst and blog editor at SimilarWeb. He came from the world of International Economics, passionate fan of e-commerce and technology.

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