The online travel industry is constantly changing — new sharing economy models replace the hegemony of hotel chains; OTAs have replaced the trusted travel agent we used to call; and we are booking more and more of our travel plans online. The latest SimilarWeb report provides a macro overview of changes in the online travel industry in the US from March 2015 – March 2016.
The report covers five distinct categories within the online travel industry:
- Hotels and Accommodation
- Online Travel Agencies (OTAs)
- Travel Recommendation Sites
Desktop and mobile traffic, engagement rates, and traffic sources are analyzed to understand how user behavior has changed in a year, and what that means for travel sites. Most notably, the industry as a whole is becoming much more mobile-dependent.
In the Hotels and Accommodation category, new players are changing the ways that users search for and choose where to book. In particular, sharing economy sites are increasingly less dependent on paid search and referrals, enjoying better-quality traffic.
Download the report to learn more about the changing face of travel online!