US Retail Report: America’s Online Shopping Frenzy

online-shopping-frenzy-coverOur latest US Retail Report reveals the top winners during last year’s holiday shopping season and what the results means for the retail industry. SimilarWeb data shows Thanksgiving, Black Friday, and Cyber Monday are the three highest traffic days of the year – setting the bar until the next holiday shopping season. In fact, Black Friday 2014 delivered nearly 100% more mobile and desktop visits to leading e-tailers than the average day over the last 12 months. Cyber Monday 2014 showed a similar increase, attracting 86% more traffic over the average day in the last year. While Thanksgiving Day isn’t traditionally perceived as a shopping target, consumers are taking advantage of the time off – flocking to online retailers 73% more than any other day.

US-holiday-shopping-trafficThe Prime Effect – Christmas Shopping in July

In 2014 several retailers began promoting Black Friday deals as early as Halloween. In 2015, online retail giant Amazon decided to jump in early – 4 months earlier!

SimilarWeb research found that Prime Day — Amazon’s online shopping day scheduled for the middle of July — was the fourth busiest shopping day in traffic volume for major online retailers over the last year, with 179 million combined desktop and mobile visits. While Prime Day is essentially an exclusive promotion targeting Amazon Prime customers, many other retailers benefited from it.

The Christmas holiday shopping season still dominates with online traffic on Thanksgiving, Black Friday and Cyber Monday — driving nearly a 50% increase over any other day between Thanksgiving and Christmas, and a 85% increase relative to the average day over the last 12 months.

The message to e-tailers is clear: these three super-shopping days are major sales opportunities and can be used as a springboard to capture online market share.

The report offers insights on:

  • How America’s holiday shopping habits are evolving
  • Why Black Friday continues to dominate
  • Which strategies retailers are using this holiday season
  • Much, much, more

                                  Click here to download the report


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