We’re excited to close out November with a very big announcement: We’ve recently received a series D investment of $15 million dollars from Naspers and Lord David Alliance.
Providing mobile insights is a crucial aspect of our strategy at SimilarWeb, with apps at the center of this mobile universe. This investment will enable us to really make headway in the mobile sphere and give marketing professionals the insights to navigate our digital world.
In September, we launched the first part of our mobile analysis features which focus on acquisition and app store optimization insights. These features helps marketers boost visibility and attract new users. But we still weren’t seeing the whole picture – we still lacked the ability to understand what was happening inside the apps themselves. We’ve been working on this challenge for quite some time, and in the coming weeks we’ll be ready to release our highly-anticipated next phase of our mobile measurement, mobile app engagement onto SimilarWeb Pro.
Stay tuned for more exciting and engaging news (pun intended) coming very soon. For those of you who simply can’t wait another minute, you can register for our app engagement updates so you’ll be among the first to be notified when we release the features to the public.