As one of the first Googlers to work on building and rolling out AdWords, Optmyzer co-founder and CEO Frederick Vallaeys has a unique perspective of paid search. He agreed to share some amazing insights into pay-per-click and display advertising strategies.
Frederick and I covered some counter-intuitive approaches to keyword research, paid search strategy, and even partner qualification for Display advertising. We’ll also dig into step-by-step implementations of these approaches using both Optmyzer and SimilarWeb.
Learn why applying competitive market intelligence methodologies to your PPC and display campaigns is critical to success. Here’s just a sneak preview of the key takeaways:
- Map out your competition
- See who’s winning out on traffic share per keyword
- Identify long-tail keywords that are already working for your competitors
- Discover where to increase ad spend and when to cut your losses