Webinar: Ex-Googler Reveals Hidden Opportunities in Paid Search

As one of the first Googlers to work on building and rolling out AdWords, Optmyzer co-founder and CEO Frederick Vallaeys has a unique perspectivsimilarweb-optimyzr-paid-search-webinare of paid search. He agreed to share some amazing insights into pay-per-click and display advertising strategies.

Frederick and I covered some counter-intuitive approaches to keyword research, paid search strategy, and even partner qualification for Display advertising. We’ll also dig into step-by-step implementations of these approaches using both Optmyzer and SimilarWeb.


Learn why applying competitive market intelligence methodologies to your PPC and display campaigns is critical to success. Here’s just a sneak preview of the key takeaways:

  • Map out your competition
  • See who’s winning out on traffic share per keyword
  • Identify long-tail keywords that are already working for your competitors
  • Discover where to increase ad spend and when to cut your losses










About the Author -

Ari is the Sr. Director of Corporate Marketing at SimilarWeb. He has spent the last decade in ad-tech working on the agency side of the business before jumping over to Kenshoo where he launched their marketing activities. He also led the marketing for Adquant, a Facebook ad platform, making it a top 10 Facebook PMD prior to its acquisition.

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