The WebSummit event is of course a great success story itself. Worldwide traffic hit an all-time high this year, increasing 39.3% compared to 2014 mainly due to focus on social and mobile.
A deeper analysis of the traffic data shows a combination of social and mobile contributed to dramatic growth.
In 2014, the event relied heavily on brand recognition, with the bulk of traffic coming in from direct visits. This year, nearly 60% of traffic to the event’s home page came from social, with 536,921 Facebook likes accounting for 97.95% of those visits. Overall, social traffic nearly tripled in 2015 compared to the same three month during the previous year.
Particularly striking is the increase in mobile traffic share. This year, 29% of traffic to Websummit came from mobile increasing 50% increase.
Overall, Web Summit has shown phenomenal growth, delivering quality value to attendees and participants alike. We can’t wait to see what the Web Summit 2016 will look like – see you next year!