WebSummit 2015 Goes Social & Mobile

SimilarWeb at Web Summit 2015The SimilarWeb team had an awesome time at WebSummit 2015 in Dublin. It’s always a pleasure to connect in person and share our passion for online success.

The WebSummit event is of course a great success story itself. Worldwide traffic hit an all-time high this year, increasing 39.3% compared to 2014 mainly due to focus on social and mobile.

A deeper analysis of the traffic data shows a combination of social and mobile contributed to dramatic growth.

websummit-traffic-overview

 

In 2014, the event relied heavily on brand recognition, with the bulk of traffic coming in from direct visits. This year, nearly 60% of traffic to the event’s home page came from social, with 536,921 Facebook likes accounting for 97.95% of those visits. Overall, social traffic nearly tripled in 2015 compared to the same three month during the previous year.

 

websummit traffic sources

 

Particularly striking is the increase in mobile traffic share. This year, 29% of traffic to Websummit came from mobile increasing 50% increase.

 

Web Summit Desktop vs. Mobile

 

Overall, Web Summit has shown phenomenal growth, delivering quality value to attendees and participants alike. We can’t wait to see what the Web Summit 2016 will look like – see you next year!

About the Author -

Infoluster | ADDer | Geek | Ninja | Shiri is the Global Marketing Manager at SimilaWeb. She plans and coordinates all trade shows, conferences and events. With 10 years of experience in digital marketing and PR, Shiri's favorite pastime is watching animated gifs.

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