Why Vox’s Acquistion of Re/Code is a Good Thing

I’m a nerd news junkie. It’s hard for me to give up my daily fix of Apple, Google, Facebook, and Twitter company updates. Whether it’s a look at the latest Apple gadgets or advice about Facebook changes, I usually go to re/code first to get the lowdown.

One of my favorite tech news websites was bought a few weeks ago, and I’m still geekin’ out about it. At the end of May Vox Media bought San Francisco-based re/code, the creation of former AllThingsD journalists Kara Swisher and Walt Mossberg.

Vox Media already has a variety of respected niche publications. These include other tech news resources like The Verge, sports site SB Nation, foodie news on Eater, and urban real estate porn on Curbed.
Re/Code accrued the majority of their revenue through their Code events business. The company was just 18 months old when they were acquired, but their A-list events roster was pretty impressive for such a young startup. Tickets cost more than $3K a pop and conference goers included CEOs from companies like Dropbox, Snapchat, Twitter and Netflix (to name a few).

Investors were reportedly willing to give Mossberg and Swisher more cash, but the pair decided to latch on to a “media ocean liner” as opposed to going the independent route.

Re/code is going to continue doing what they do best, includes producing cutting-edge content and reporting breaking news. They’ll also keep up with throwing their acclaimed events series, and their acquisition by Vox means these conferences could be bigger and better than ever before.

Swisher stated that ultimately, the decision to go with Vox was a smart one given the rapidly changing state of media. “We needed to be with a company like Vox that has the key capabilities in online advertising and publishing to navigate those changes, while also hewing to the same standards of high-quality journalism that we both value.”

I couldn’t agree more.

With the purchase of Re/code, the fourth-highest trafficked Vox Media website (see the charts below), the publisher now gets more digital street cred, traffic, and page views for advertisers. Check out these stats and you can see why Vox was a great choice for Re/code. Respect!Vox Media website traffic Q1 2015

 

Vox Media Q1 2015 total page views

 

Here you can  see that wesbite traffic to Re/code spiked shortly after the acquisition. But after just a few days traffic returned to it’s usual pattern.recode 4-week traffic graph May 11 - June 7

 

I’m going to check back in a few months’ time to see how re/code continues to fare under the Vox flagship. It’ll be interesting to see what’ll happen, I think overall Re/code will see a nice boost in both traffic and page views. The stats will tell soon enough!

About the Author -

Joel Zand is a content manager and researcher at SimilarWeb. With extensive content marketing and social media experience, he is a former practicing lawyer who worked at the legal startups Justia and FindLaw. Joel is passionate about Apple technology and dogs.

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