{"id":6391,"count":6,"description":"Affinez votre strat\u00e9gie d\u2019achat de m\u00e9dias pour exploiter au mieux les actifs num\u00e9riques, g\u00e9n\u00e9rer du trafic et am\u00e9liorer votre ROI.","link":"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/advertising\/","name":"Achat de m\u00e9dias","slug":"advertising","taxonomy":"category","parent":6335,"meta":[],"acf":{"schema_sameAs":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog Achat de m\u00e9dias | Similarweb<\/title>\n<meta name=\"description\" content=\"Des ressources digitales bien con\u00e7ues g\u00e9n\u00e8rent du trafic. Apprenez \u00e0 d\u00e9velopper vos achats m\u00e9dias et am\u00e9liorer le retour sur investissement de votre strat\u00e9gie.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/advertising\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/advertising\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/advertising\/\",\"name\":\"Blog Achat de m\u00e9dias | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"description\":\"Des ressources digitales bien con\u00e7ues g\u00e9n\u00e8rent du trafic. Apprenez \u00e0 d\u00e9velopper vos achats m\u00e9dias et am\u00e9liorer le retour sur investissement de votre strat\u00e9gie.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/advertising\/#breadcrumb\"},\"inLanguage\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/advertising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Digital\",\"item\":\"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Achat de m\u00e9dias\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blog Achat de m\u00e9dias | Similarweb","description":"Des ressources digitales bien con\u00e7ues g\u00e9n\u00e8rent du trafic. Apprenez \u00e0 d\u00e9velopper vos achats m\u00e9dias et am\u00e9liorer le retour sur investissement de votre strat\u00e9gie.","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/advertising\/","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/advertising\/","url":"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/advertising\/","name":"Blog Achat de m\u00e9dias | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"description":"Des ressources digitales bien con\u00e7ues g\u00e9n\u00e8rent du trafic. Apprenez \u00e0 d\u00e9velopper vos achats m\u00e9dias et am\u00e9liorer le retour sur investissement de votre strat\u00e9gie.","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/advertising\/#breadcrumb"},"inLanguage":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"Marketing Digital","item":"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/"},{"@type":"ListItem","position":3,"name":"Achat de m\u00e9dias"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]}]}},"lang":"fr","translations":{"fr":6391,"tr":8088,"en":6387,"ja":6389,"zh":6393,"pt":6395,"ru":6397,"de":6399,"it":7986,"zh-tw":7503,"es":8022},"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories\/6391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/taxonomies\/category"}],"up":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories\/6335"}],"wp:post_type":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts?categories=6391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}