{"id":100156,"date":"2023-02-28T11:25:04","date_gmt":"2023-02-28T11:25:04","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=100156"},"modified":"2024-04-25T10:56:01","modified_gmt":"2024-04-25T10:56:01","slug":"sales-presentation","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/sales-presentation\/","title":{"rendered":"How to Smash Your Next Sales Presentation [15 Tips and Tricks]"},"content":{"rendered":"

We all know that sales presentations are a love-it-or-hate-it part of B2B sales<\/a>.<\/p>\n

You might consider yourself a natural presenter, and love slaving over PowerPoint, thriving on every moment of the experience.<\/p>\n

Others? Dread it like a trip to the dentist.<\/p>\n

Luckily building and delivering an effective and truly great sales presentation is something that can be taught.<\/p>\n

In this article, we\u2019ll cover everything you need to smash your next sales presentation. From must-have slides to sales presentation tips and examples, you\u2019ll find out all it takes to captivate your prospects and close deals.<\/p>\n

Let\u2019s start with the basics:<\/p>\n

What is a sales presentation?<\/h2>\n

At its simplest, a sales presentation is a collection of slides that tells a story through visual elements and text.<\/p>\n

Teamed with a salesperson\u2019s narration (either in person or via video), its aim is to convey a product or service\u2019s value proposition, and ultimately convert potential clients into paying customers.<\/p>\n

A successful sales presentation will resonate with your prospect – linking in with their current needs and challenges, and positioning your company as the ideal solution. Here\u2019s a great structure for one:<\/p>\n

\"Ideal<\/p>\n

Knowing this formula will put you ahead of some of the competition, but how do you make sure you beat them all<\/em>?<\/p>\n

What slides make up a good sales presentation?<\/h2>\n

\"Presentation<\/p>\n

1) The cover slide<\/h3>\n

Too many reps make the mistake of creating a generic cover slide for their sales deck. Our view? This is a big waste of valuable real estate.<\/p>\n

Come on, this is where you make your first impression. You want to reel your prospect IN. <\/p>\n

Whilst it might not be a clincher on its own, it can start to get across your main point: the value of your product.<\/p>\n

Let\u2019s go with an example.<\/p>\n

Pretend for a moment that your company is called Projector and it sells project management software to enterprise companies. If your prospect is Acme Corp, consider how compelling the following text sounds:\"The<\/p>\n

You\u2019ve immediately suggested some of the benefits and value your software offers before you\u2019ve even reached the first \u201creal\u201d slide of your PowerPoint presentation.<\/p>\n

So, now you have your prospect\u2019s attention. Nice work – now it\u2019s time to build on that.<\/p>\n

2) The context slide<\/h3>\n

The context slide: where you set the stage with information on the trends and pressure points that are spurring change in your prospect\u2019s market.<\/p>\n

It\u2019s all about setting your prospect up, hinting at the pain points you\u2019ll touch on next. Build tension, and in turn, interest. <\/p>\n

Your context slide might include the following snippets:<\/p>\n