{"id":100265,"date":"2021-11-25T09:38:16","date_gmt":"2021-11-25T09:38:16","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=100265"},"modified":"2024-07-07T11:59:14","modified_gmt":"2024-07-07T11:59:14","slug":"market-sizing","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ru\/research\/market-research\/market-sizing\/","title":{"rendered":"\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0440\u0430\u0437\u043c\u0435\u0440\u0430 \u0440\u044b\u043d\u043a\u0430: \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 TAM, SAM \u0438 SOM"},"content":{"rendered":"<p>\u041f\u0440\u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0435 \u043d\u043e\u0432\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u0434\u0438\u0432\u0435\u0440\u0441\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u0432\u0430\u0448\u0435\u0433\u043e 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href=\"https:\/\/www.similarweb.com\/corp\/ru\/research\/market-research\/\">\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0440\u044b\u043d\u043a\u0430<\/a>, \u0447\u0442\u043e\u0431\u044b \u0441\u043e \u0432\u0441\u0435\u0445 \u0441\u0442\u043e\u0440\u043e\u043d \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0440\u0430\u0437\u043c\u0435\u0440 \u0440\u044b\u043d\u043a\u0430.<\/p>\n<h2>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0440\u0430\u0437\u043c\u0435\u0440 \u0440\u044b\u043d\u043a\u0430?<\/h2>\n<p>\u041a\u043e\u0433\u0434\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0440\u0435\u0448\u0430\u0435\u0442 <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/new-market-strategy\/\">\u0432\u044b\u0439\u0442\u0438 \u043d\u0430 \u043d\u043e\u0432\u044b\u0439 \u0440\u044b\u043d\u043e\u043a<\/a>, \u043e\u043d\u0430 \u0431\u0435\u0440\u0435\u0442 \u043d\u0430 \u0441\u0435\u0431\u044f \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0439 \u0440\u0438\u0441\u043a. \u0418\u0434\u0442\u0438 \u043d\u0430 \u0442\u0430\u043a\u043e\u0439 \u0440\u0438\u0441\u043a, \u043d\u0435 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044f \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0440\u0430\u0437\u043c\u0435\u0440 \u0440\u044b\u043d\u043a\u0430, \u0431\u044b\u043b\u043e \u0431\u044b \u043d\u0435 \u043e\u0447\u0435\u043d\u044c \u0440\u0430\u0437\u0443\u043c\u043d\u043e. \u041f\u043e \u044d\u0442\u043e\u0439 \u043f\u0440\u0438\u0447\u0438\u043d\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0440\u0430\u0437\u043c\u0435\u0440\u0430 \u0440\u044b\u043d\u043a\u0430. \u042d\u0442\u043e \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043e\u0431\u0449\u0435\u0433\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u043c\u0435\u0440\u0430 \u0440\u044b\u043d\u043a\u0430 \u0438 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a\u0443\u044e \u0434\u043e\u043b\u044e \u043e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u043d\u0430\u0434\u0435\u044f\u0442\u044c\u0441\u044f \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043e\u0442 \u043d\u0435\u0433\u043e.<\/p>\n<p>\u042d\u0442\u043e \u043f\u043e\u0445\u043e\u0436\u0435 \u043d\u0430 <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-mapping\/\">\u0441\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043a\u0430\u0440\u0442\u044b \u0440\u044b\u043d\u043a\u0430<\/a>, \u043c\u0435\u0442\u043e\u0434 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0432\u0430\u0448\u0435\u0439 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0438\u043b\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043d\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u043c \u0440\u044b\u043d\u043a\u0435 \u043f\u0443\u0442\u0435\u043c \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u0440\u044b\u043d\u043a\u0430 \u0434\u043b\u044f \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u0438 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f. \u042d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u043a\u0442\u043e \u0432\u0430\u0448\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0441 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u0440\u0430\u0437\u043c\u0435\u0440\u0430 \u0440\u044b\u043d\u043a\u0430 \u0438 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438.<\/p>\n<h2>\u041a\u0430\u043a \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0440\u0430\u0437\u043c\u0435\u0440 \u0440\u044b\u043d\u043a\u0430?<\/h2>\n<p>\u041d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0432\u0445\u043e\u0434\u044f\u0442 \u0432 \u0430\u043d\u0430\u043b\u0438\u0437 \u0440\u0430\u0437\u043c\u0435\u0440\u043e\u0432 \u0440\u044b\u043d\u043a\u0430: \u0435\u0441\u043b\u0438 \u0432\u044b \u0437\u043d\u0430\u043a\u043e\u043c\u044b \u0441 \u0444\u043e\u0440\u043c\u0443\u043b\u0430\u043c\u0438 \u0440\u0430\u0437\u043c\u0435\u0440\u0430 \u0440\u044b\u043d\u043a\u0430, \u0432\u044b, \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e, \u0441\u043b\u044b\u0448\u0430\u043b\u0438 \u043e TAM, SAM \u0438 SOM. \u042d\u0442\u0438 \u0440\u0430\u0441\u0447\u0435\u0442\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u0434\u0430\u0442\u044c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u0440\u0430\u0437\u043c\u0435\u0440\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044e \u043a \u0435\u0435 \u0440\u044b\u043d\u043a\u0443 \u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c.<\/p>\n<p>\u0417\u0434\u0435\u0441\u044c \u043c\u044b \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u043a\u0430\u0436\u0434\u0430\u044f \u043c\u0435\u0442\u0440\u0438\u043a\u0430, \u0438 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0438\u0445 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c. \u041c\u044b \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u0440\u0430\u0437\u043c\u0435\u0440 \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430.<\/p>\n<h3>\u041e\u0431\u0449\u0438\u0439 \u043e\u0431\u044a\u0435\u043c \u0446\u0435\u043b\u0435\u0432\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 (Total Addressable Market, TAM)<\/h3>\n<p>\u0422\u0410\u041c \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u0432\u0441\u044e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u0443\u044e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0432\u0441\u0435\u0433\u043e \u0440\u044b\u043d\u043a\u0430 (\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0432\u043e\u0437\u044c\u043c\u0435\u043c \u0437\u0430 \u043f\u0440\u0438\u043c\u0435\u0440 \u043e\u0431\u0449\u0443\u044e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436 \u0437\u0443\u0431\u043d\u044b\u0445 \u0449\u0435\u0442\u043e\u043a \u0432 \u0421\u043e\u0435\u0434\u0438\u043d\u0435\u043d\u043d\u044b\u0445 \u0428\u0442\u0430\u0442\u0430\u0445 \u0437\u0430 \u0434\u0430\u043d\u043d\u044b\u0439 \u0433\u043e\u0434). \u041e\u0446\u0435\u043d\u043a\u0430 \u0440\u0430\u0437\u043c\u0435\u0440\u0430 \u0440\u044b\u043d\u043a\u0430 \u2014 \u044d\u0442\u043e \u043e\u0433\u0440\u043e\u043c\u043d\u043e\u0435 \u0447\u0438\u0441\u043b\u043e, \u0438, \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e, \u043d\u0435\u0434\u043e\u0441\u0442\u0438\u0436\u0438\u043c\u043e\u0435 \u0434\u043b\u044f \u043e\u0434\u043d\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 (\u0435\u0441\u043b\u0438 \u0442\u043e\u043b\u044c\u043a\u043e \u043c\u044b \u043d\u0435 \u0433\u043e\u0432\u043e\u0440\u0438\u043c \u043e \u043c\u043e\u043d\u043e\u043f\u043e\u043b\u0438\u0438).\u00a0TAM \u043c\u043e\u0436\u0435\u0442 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u043e\u0441\u043d\u043e\u0432\u0443 \u0434\u043b\u044f \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u0430 \u0438 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0440\u044b\u043d\u043a\u0430.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-93716 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/design-for-market-sizing-optimization-3.png\" alt=\"\u041e\u0431\u0449\u0438\u0439 \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u0435\u043c\u044b\u0439 \u0440\u044b\u043d\u043e\u043a: \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0437\u0443\u0431\u043d\u044b\u0445 \u0449\u0435\u0442\u043e\u043a\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/design-for-market-sizing-optimization-3.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/design-for-market-sizing-optimization-3-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/design-for-market-sizing-optimization-3-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>\u0412\u044b \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0435 TAM, \u0441\u0443\u043c\u043c\u0438\u0440\u0443\u044f \u0432\u0441\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435. \u0415\u0441\u0442\u044c \u0434\u0432\u0430 \u0441\u043f\u043e\u0441\u043e\u0431\u0430 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u044d\u0442\u043e:<\/p>\n<ol>\n<li>\u0421\u043b\u043e\u0436\u0438\u0442\u0435 \u0446\u0438\u0444\u0440\u044b \u043f\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c \u0437\u0443\u0431\u043d\u044b\u0445 \u0449\u0435\u0442\u043e\u043a \u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0445 \u0441\u0435\u0442\u044f\u0445, \u0430\u043f\u0442\u0435\u043a\u0430\u0445 \u0438 \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0445 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445<\/li>\n<li>\u041e\u0446\u0435\u043d\u0438\u0442\u0435, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0437\u0443\u0431\u043d\u044b\u0445 \u0449\u0435\u0442\u043e\u043a \u043f\u043e\u043a\u0443\u043f\u0430\u0435\u0442 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c, \u0443\u043c\u043d\u043e\u0436\u044c\u0442\u0435 \u044d\u0442\u043e \u043d\u0430 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043b\u044e\u0434\u0435\u0439 \u0432 \u0421\u0428\u0410, \u0430 \u0437\u0430\u0442\u0435\u043c \u043d\u0430 \u0441\u0440\u0435\u0434\u043d\u044e\u044e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0443\u0431\u043d\u043e\u0439 \u0449\u0435\u0442\u043a\u0438<\/li>\n<\/ol>\n<h3>\u0414\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0439 \u043e\u0431\u044a\u0435\u043c \u0440\u044b\u043d\u043a\u0430 (Serviceable Addressable Market, SAM)<\/h3>\n<p>SAM \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0441\u044f \u043a \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 <a href=\"https:\/\/www.similarweb.com\/corp\/ru\/research\/audience-analysis\/\">\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438<\/a> \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438\u043b\u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f (\u0434\u043b\u044f \u043d\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u0438\u043c\u0435\u0440\u0430 \u0441 \u0437\u0443\u0431\u043d\u043e\u0439 \u0449\u0435\u0442\u043a\u043e\u0439 \u044d\u0442\u043e \u043e\u0431\u0449\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u044d\u043b\u0435\u043a\u0442\u0440\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0437\u0443\u0431\u043d\u044b\u0445 \u0449\u0435\u0442\u043e\u043a \u0434\u043b\u044f \u0434\u0435\u0442\u0435\u0439, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0445 \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435). \u042d\u0442\u043e \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u044b\u043d\u043e\u0447\u043d\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u043d\u0430 \u044d\u0442\u043e\u043c \u0446\u0435\u043b\u0435\u0432\u043e\u043c \u0440\u044b\u043d\u043a\u0435.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-93706 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/design-for-market-sizing-optimization.png\" alt=\"\u0430\u043d\u0430\u043b\u0438\u0437 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/design-for-market-sizing-optimization.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/design-for-market-sizing-optimization-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/design-for-market-sizing-optimization-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>\u0427\u0442\u043e\u0431\u044b \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c SAM, \u0441\u043b\u043e\u0436\u0438\u0442\u0435 \u0432\u0441\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u0440\u044b\u043d\u043a\u0443 (\u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0441\u043b\u043e\u0436\u0438\u0442\u0435 \u0446\u0438\u0444\u0440\u044b \u0434\u043b\u044f \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043e\u043a \u044d\u043b\u0435\u043a\u0442\u0440\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0437\u0443\u0431\u043d\u044b\u0445 \u0449\u0435\u0442\u043e\u043a \u0434\u043b\u044f \u0434\u0435\u0442\u0435\u0439).<\/p>\n<h3>\u0420\u0435\u0430\u043b\u044c\u043d\u043e \u0434\u043e\u0441\u0442\u0438\u0436\u0438\u043c\u044b\u0439 \u043e\u0431\u044a\u0435\u043c \u0440\u044b\u043d\u043a\u0430 (Serviceable Obtainable Market, SOM)<\/h3>\n<p>SOM (\u0442\u0430\u043a\u0436\u0435 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0439 \u043a\u0430\u043a \u0434\u043e\u043b\u044f \u0440\u044b\u043d\u043a\u0430) \u2014 \u044d\u0442\u043e \u0434\u043e\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e SAM, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u044b, \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e, \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0434\u043b\u044f \u0441\u0432\u043e\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u041f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u044f, \u0447\u0442\u043e \u0432\u044b \u043d\u0435 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u0434\u0435\u0442\u0441\u043a\u0438\u0445 \u0437\u0443\u0431\u043d\u044b\u0445 \u0449\u0435\u0442\u043e\u043a, \u044d\u0442\u043e \u0447\u0438\u0441\u043b\u043e \u0431\u0443\u0434\u0435\u0442 \u043c\u0435\u043d\u044c\u0448\u0435, \u0447\u0435\u043c SAM.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-93707 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/design-for-market-sizing-optimization-1.png\" alt=\"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441 \u0432\u0430\u0448\u0438\u0445 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432 \u0434\u0430\u0435\u0442 \u0432\u0430\u043c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u0435 \u0440\u044b\u043d\u043a\u0430.\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/design-for-market-sizing-optimization-1.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/design-for-market-sizing-optimization-1-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/design-for-market-sizing-optimization-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>\u0427\u0442\u043e\u0431\u044b \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c SOM, \u0440\u0430\u0437\u0434\u0435\u043b\u0438\u0442\u0435 \u043f\u0440\u043e\u0448\u043b\u043e\u0433\u043e\u0434\u043d\u0438\u0439 \u0434\u043e\u0445\u043e\u0434 \u043d\u0430 SAM \u0437\u0430 \u043f\u0440\u043e\u0448\u043b\u044b\u0439 \u0433\u043e\u0434. \u042d\u0442\u043e \u0432\u0430\u0448\u0430 <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-guide\/\">\u0434\u043e\u043b\u044f \u0440\u044b\u043d\u043a\u0430<\/a>. \u0422\u0435\u043f\u0435\u0440\u044c \u0443\u043c\u043d\u043e\u0436\u044c\u0442\u0435 \u0441\u0432\u043e\u044e \u0434\u043e\u043b\u044e \u0440\u044b\u043d\u043a\u0430 \u043d\u0430 SAM \u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432\u043e\u043c \u044d\u043a\u0432\u0438\u0432\u0430\u043b\u0435\u043d\u0442\u0435 \u0437\u0430 \u044d\u0442\u043e\u0442 \u0433\u043e\u0434. \u0415\u0441\u043b\u0438 \u0432\u044b \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442\u0435 \u043d\u043e\u0432\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0446\u0435\u043d\u0438\u0442\u044c SOM, \u043f\u0440\u043e\u0432\u0435\u0434\u044f <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/competitive-analysis-with-conclusive-results\/\">\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437<\/a> \u0438 \u043e\u0446\u0435\u043d\u0438\u0432 \u0438\u0445 SOM \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0442\u0430\u043a\u0438\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432, \u043a\u0430\u043a \u0432\u0435\u0431-\u0442\u0440\u0430\u0444\u0438\u043a, <a href=\"https:\/\/www.similarweb.com\/blog\/ru\/marketing-ru\/seo-ru\/the-most-effective-marketing-channels-for-your-business-2\/\">\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u043c\u0438\u043a\u0441<\/a> \u0438 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/p>\n<h2>\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u0440\u0430\u0437\u043c\u0435\u0440\u0430 \u0440\u044b\u043d\u043a\u0430<\/h2>\n<p>\u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0442 \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u0432\u0430\u0448\u0435\u0433\u043e TAM \u0438 SAM \u0432 \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u043a \u0444\u043e\u0440\u043c\u0443\u043b\u0430\u043c \u0440\u0430\u0437\u043c\u0435\u0440\u0430 \u0440\u044b\u043d\u043a\u0430, \u0443\u043f\u043e\u043c\u044f\u043d\u0443\u0442\u044b\u043c \u0432\u044b\u0448\u0435. \u0412\u043e\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0438\u0437 \u043d\u0438\u0445:<\/p>\n<p><strong>\u041f\u0435\u0440\u0432\u0438\u0447\u043d\u043e\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435:<\/strong>\u00a0\u043d\u0430\u0447\u043d\u0438\u0442\u0435 \u0438\u0441\u043a\u0430\u0442\u044c \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 \u0432\u043d\u0435\u0448\u043d\u0438\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u0440\u044b\u043d\u043a\u0435. \u042d\u0442\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u0432 \u0432\u0438\u0434\u0435 \u0441\u0442\u0430\u0442\u0435\u0439, \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439, \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u043e\u0432, \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u043c\u043d\u043e\u0433\u043e\u0433\u043e \u0434\u0440\u0443\u0433\u043e\u0433\u043e.<\/p>\n<p><strong>\u0424\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u043e\u0442\u0447\u0435\u0442\u044b:<\/strong> \u043f\u0443\u0431\u043b\u0438\u0447\u043d\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u043e\u0442\u0447\u0435\u0442\u044b \u0434\u043b\u044f \u043e\u0431\u0449\u0435\u0433\u043e \u0434\u043e\u0441\u0442\u0443\u043f\u0430. \u0412\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435\u0441\u044c \u044d\u0442\u0438\u043c \u0431\u043e\u0433\u0430\u0442\u0441\u0442\u0432\u043e\u043c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0432\u0430\u0448 \u0440\u044b\u043d\u043e\u043a, \u0438 \u043e \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043b\u0430\u043d\u0430\u0445 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432.<\/p>\n<p><strong>\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0434\u043b\u044f \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0440\u044b\u043d\u043a\u0430:<\/strong><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/what-is-market-research\/\"> \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0440\u044b\u043d\u043a\u0430<\/a> \u0431\u044b\u0432\u0430\u044e\u0442 \u0440\u0430\u0437\u043d\u044b\u0445 \u0444\u043e\u0440\u043c \u0438 \u0432\u0438\u0434\u043e\u0432. \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u0430\u043f\u043b\u0430\u0442\u0438\u0442\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0437\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0440\u0430\u0437\u043e\u0432\u043e\u0433\u043e \u043e\u0442\u0447\u0435\u0442\u0430 \u0434\u043b\u044f \u0432\u0430\u0441 \u0438\u043b\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0442\u0430\u043a\u0438\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b, \u043a\u0430\u043a <a href=\"https:\/\/www.similarweb.com\/corp\/ru\/research\/\">Digital Intelligence \u043e\u0442 Similarweb<\/a>, \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u043f\u043e \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044e \u043a \u0432\u0430\u0436\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0435 \u0432\u0430\u0448\u0435\u0433\u043e \u0440\u044b\u043d\u043a\u0430.\u00a0<a href=\"https:\/\/account.similarweb.com\/journey\/registration\/\">\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u043e \u043d\u0430\u0448\u0435\u043c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0438 \u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u0437\u0434\u0435\u0441\u044c<\/a>.<\/p>\n<p><a href=\"https:\/\/account.similarweb.com\/journey\/registration\/\"><img decoding=\"async\" class=\"alignnone wp-image-93709 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/banner-for-market-resaerch-for-startups-blog-copy.png\" alt=\"\u043a\u043e\u043d\u0442\u0430\u043a\u0442 \u0441 \u0440\u0435\u0448\u0435\u043d\u0438\u0435\u043c \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0445 \u0432\u0435\u0431-\u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439\" width=\"858\" height=\"218\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/banner-for-market-resaerch-for-startups-blog-copy.png 858w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/banner-for-market-resaerch-for-startups-blog-copy-300x76.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/banner-for-market-resaerch-for-startups-blog-copy-768x195.png 768w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/a><\/p>\n<p><strong>\u0418\u043d\u0442\u0435\u0440\u0432\u044c\u044e \u0438 \u043b\u0438\u0447\u043d\u044b\u0435 \u0432\u0438\u0437\u0438\u0442\u044b:<\/strong>\u00a0\u043f\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0435 \u0441 \u043b\u044e\u0434\u044c\u043c\u0438 \u0432 \u0432\u0430\u0448\u0435\u0439 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 (\u0438\u043b\u0438 \u0442\u043e\u0439, \u0432 \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u043f\u043e\u043f\u0430\u0441\u0442\u044c), \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u043e\u043d\u0438 \u0432\u0438\u0434\u044f\u0442 \u0440\u044b\u043d\u043e\u043a, \u0435\u0433\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b, \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b. \u042d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u0432\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437 <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/demographics-audience-analysis\/\">\u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438<\/a>.<\/p>\n<p><strong>\u041e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442\u0435 \u0432\u0441\u044e \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e<\/strong>: \u043a\u043e\u0433\u0434\u0430 \u0432\u0441\u0435 \u0431\u0443\u0434\u0435\u0442 \u0441\u043a\u0430\u0437\u0430\u043d\u043e \u0438 \u0441\u0434\u0435\u043b\u0430\u043d\u043e, \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u043d\u0430 \u0446\u0438\u0444\u0440\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u0441\u043e\u0431\u0440\u0430\u043b\u0438, \u0438 \u0441\u0433\u0440\u0443\u043f\u043f\u0438\u0440\u0443\u0439\u0442\u0435 \u0432\u0441\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c, \u0438\u043c\u0435\u0435\u0442 \u043b\u0438 \u0432\u0441\u0435 \u044d\u0442\u043e \u0441\u043c\u044b\u0441\u043b. \u0415\u0441\u043b\u0438 \u0432\u044b \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u043b\u0438 TAM \u0432 \u0440\u0430\u0437\u043c\u0435\u0440\u0435 1 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432, \u043d\u043e \u0432 \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440\u0430\u0445 \u0441 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430\u043c\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 \u044d\u0442\u043e\u0439 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0432\u044b \u0443\u0437\u043d\u0430\u043b\u0438, \u0447\u0442\u043e TAM \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u0443 \u043e\u0442 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0445 \u0432\u0430\u043c\u0438 \u0440\u0430\u0441\u0447\u0435\u0442\u043e\u0432, \u043f\u043e\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u0433\u0434\u0435 \u0432\u0430\u0448\u0438 \u043e\u0446\u0435\u043d\u043a\u0438 \u043c\u043e\u0433\u043b\u0438 \u0431\u044b\u0442\u044c \u0438\u0441\u043a\u0430\u0436\u0435\u043d\u044b, \u0438 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u0441\u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u0443\u0439\u0442\u0435 TAM, SAM \u0438 SOM.<\/p>\n<p>\u041f\u043e\u0434\u0432\u043e\u0434\u044f \u0438\u0442\u043e\u0433, \u043c\u043e\u0436\u043d\u043e \u0441\u043a\u0430\u0437\u0430\u0442\u044c, \u0447\u0442\u043e \u0440\u0430\u0441\u0447\u0435\u0442 \u043e\u0431\u0449\u0435\u0433\u043e \u043e\u0431\u044a\u0435\u043c\u0430 \u0440\u044b\u043d\u043a\u0430, \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0445 \u0440\u044b\u043d\u043e\u0447\u043d\u044b\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0438\u043c\u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0449\u0438\u043c\u0438 \u043b\u044e\u0431\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u0431\u0443\u0434\u044c \u0442\u043e <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-increase\/\">\u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0434\u043e\u043b\u0438 \u0440\u044b\u043d\u043a\u0430<\/a> \u0438\u043b\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043d\u043e\u0432\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430. \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438 <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-formula\/\">\u0444\u043e\u0440\u043c\u0443\u043b\u044b<\/a> \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u044d\u0442\u0438\u0445 \u043e\u0446\u0435\u043d\u043e\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u0437\u0432\u0435\u0448\u0435\u043d\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u0438\u0437\u0431\u0435\u0433\u0430\u044f \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u043d\u0435\u043d\u0443\u0436\u043d\u044b\u0445 \u0440\u0438\u0441\u043a\u043e\u0432.<\/p>\n<p><strong>\u041d\u0438\u0436\u0435 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u0430 \u0432\u0430\u0448\u0430 \u0448\u043f\u0430\u0440\u0433\u0430\u043b\u043a\u0430 \u043f\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044e \u0440\u0430\u0437\u043c\u0435\u0440\u0443 \u0440\u044b\u043d\u043a\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043d\u0430\u0447\u0430\u0442\u044c \u044d\u0442\u043e\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-93711 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/REBRANDED-SimilarWebs-TAM-SAM-and-SOM-Guide-.png\" alt=\"\u0428\u043f\u0430\u0440\u0433\u0430\u043b\u043a\u0430 \u043f\u043e \u0440\u0430\u0441\u0447\u0435\u0442\u0443 \u0440\u0430\u0437\u043c\u0435\u0440\u0430 \u0440\u044b\u043d\u043a\u0430\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/REBRANDED-SimilarWebs-TAM-SAM-and-SOM-Guide-.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/REBRANDED-SimilarWebs-TAM-SAM-and-SOM-Guide--300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/REBRANDED-SimilarWebs-TAM-SAM-and-SOM-Guide--768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<div class=\"content__body\">\n<ul>\n<li style=\"font-weight: 400;\"><strong>\u0425\u043e\u0442\u0438\u0442\u0435 \u0443\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e \u0440\u0430\u0437\u043c\u0435\u0440\u0430\u0445 \u0440\u044b\u043d\u043a\u0430?<\/strong>\n<ul>\n<li>\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u043d\u0430\u0448 \u0432\u0435\u0431\u0438\u043d\u0430\u0440 \u043f\u043e <a href=\"https:\/\/www.similarweb.com\/corp\/webinars\/roi-digital-intelligence\/\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044e \u0434\u0430\u043d\u043d\u044b\u0445 \u0434\u043b\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430<\/a><\/li>\n<li>\u041e\u0437\u043d\u0430\u043a\u043e\u043c\u044c\u0442\u0435\u0441\u044c \u0441 \u043d\u0430\u0448\u0438\u043c\u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f\u043c\u0438 \u0432 \u0431\u043b\u043e\u0433\u0435 <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-segmentation\/\">\u0421\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0440\u044b\u043d\u043a\u0430: \u0441\u043e\u0432\u0435\u0442\u044b, \u0442\u0438\u043f\u044b \u0438 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430,<\/a> \u0430 \u0442\u0430\u043a\u0436\u0435 <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/types-of-market-segmentation\/\">4 \u0442\u0438\u043f\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u0440\u044b\u043d\u043a\u0430 (\u043f\u043b\u044e\u0441 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u043e\u043f\u0443\u0441\u0442\u0438\u0442\u044c)<\/a><\/li>\n<li>\u0417\u0430\u0433\u0440\u0443\u0437\u0438\u0442\u0435 \u043d\u0430\u0448\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e <a href=\"https:\/\/www.similarweb.com\/corp\/reports\/digital-maturity-guide\/\">\u041f\u043b\u0430\u043d \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b \u0437\u0440\u0435\u043b\u043e\u0441\u0442\u0438<\/a><\/li>\n<li>\u0421\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u0441 \u0432\u0430\u0448\u0435\u0439 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0435\u0439 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043d\u0430\u0448\u0435\u0433\u043e <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/competitive-benchmarking\/\">\u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u043e\u0433\u043e \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0433\u043e \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>\u0425\u043e\u0442\u0438\u0442\u0435 \u043d\u0430\u0447\u0430\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0443 \u0441 Similarweb?<\/strong><\/p>\n<ul>\n<li>\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u043d\u0430\u0448\u0438\u043c <a href=\"https:\/\/account.similarweb.com\/journey\/registration\/\">\u0434\u0435\u043c\u043e-\u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u043c<\/a><\/li>\n<li>\u041e\u0440\u0433\u0430\u043d\u0438\u0437\u0443\u0439\u0442\u0435 <a href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/\">\u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u0443\u044e \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0438\u044e<\/a> \u0441 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u043c<\/li>\n<\/ul>\n<\/div>\n<p><a href=\"https:\/\/account.similarweb.com\/journey\/registration\/\"><img decoding=\"async\" class=\"alignnone wp-image-93704 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/banner-for-market-resaerch-for-startups-blog.png\" alt=\"\u041f\u043e\u0445\u043e\u0436\u0438\u0435\u0432\u0435\u0431 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\" width=\"858\" height=\"218\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/banner-for-market-resaerch-for-startups-blog.png 858w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/banner-for-market-resaerch-for-startups-blog-300x76.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/06\/banner-for-market-resaerch-for-startups-blog-768x195.png 768w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041f\u0440\u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0435 \u043d\u043e\u0432\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u0434\u0438\u0432\u0435\u0440\u0441\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438\u043b\u0438 \u044d\u043a\u0441\u043f\u0430\u043d\u0441\u0438\u0438 \u0432 \u043d\u043e\u0432\u044b\u0435 \u0440\u0435\u0433\u0438\u043e\u043d\u044b \u043a\u0440\u0430\u0439\u043d\u0435 \u0432\u0430\u0436\u043d\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u0440\u044b\u043d\u043a\u0430. \u041f\u0440\u0438\u043d\u044f\u0442\u0438\u0435 \u0432\u0430\u0436\u043d\u044b\u0445, \u0434\u043e\u0440\u043e\u0433\u043e\u0441\u0442\u043e\u044f\u0449\u0438\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043e\u0431\u0448\u0438\u0440\u043d\u044b\u0445 \u0437\u043d\u0430\u043d\u0438\u0439, \u0438 \u0432\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432\u0441\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0440\u044b\u043d\u043a\u0430, \u0447\u0442\u043e\u0431\u044b \u0441\u043e \u0432\u0441\u0435\u0445 \u0441\u0442\u043e\u0440\u043e\u043d \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0440\u0430\u0437\u043c\u0435\u0440 \u0440\u044b\u043d\u043a\u0430. \u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0440\u0430\u0437\u043c\u0435\u0440 \u0440\u044b\u043d\u043a\u0430? \u041a\u043e\u0433\u0434\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0440\u0435\u0448\u0430\u0435\u0442 \u0432\u044b\u0439\u0442\u0438 \u043d\u0430 \u043d\u043e\u0432\u044b\u0439 \u0440\u044b\u043d\u043e\u043a, \u043e\u043d\u0430 \u0431\u0435\u0440\u0435\u0442 \u043d\u0430 [&hellip;]<\/p>\n","protected":false},"author":326,"featured_media":79637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6491,6477,6435],"tags":[],"class_list":["post-100265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-research","category-market-research","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0441\u0432\u043e\u0439 \u0440\u0430\u0437\u043c\u0435\u0440 \u0440\u044b\u043d\u043a\u0430 | Similarweb<\/title>\n<meta name=\"description\" content=\"\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0440\u0430\u0437\u043c\u0435\u0440\u0430 \u0440\u044b\u043d\u043a\u0430 - \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0438\u0439 \u0448\u0430\u0433 \u0432 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0438 \u0432\u0430\u0448\u0435\u0433\u043e \u0442\u0435\u043a\u0443\u0449\u0435\u0433\u043e \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u0430 \u0440\u043e\u0441\u0442\u0430. \u0423\u0437\u043d\u0430\u0439\u0442\u0435 \u043e \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u0445 TAM, SAM \u0438 SOM \u0437\u0434\u0435\u0441\u044c.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/ru\/research\/market-research\/market-sizing\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Molly Winik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. 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