{"id":101481,"date":"2021-11-24T05:33:14","date_gmt":"2021-11-24T05:33:14","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=101481"},"modified":"2024-07-02T12:45:53","modified_gmt":"2024-07-02T12:45:53","slug":"website-benchmarks-that-matter","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ja\/research\/business-benchmarking\/website-benchmarks-that-matter\/","title":{"rendered":"\u81ea\u793e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6307\u6a19\u3068\u306f\uff1f"},"content":{"rendered":"<p>\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u81ea\u4f53\u306f\u3001\u5546\u696d\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u3068\u540c\u3058\u304f\u3089\u3044\u53e4\u3044\u6982\u5ff5\u3067\u3059\u304c\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6307\u6a19\u3084<a href=\"https:\/\/www.similarweb.com\/corp\/ja\/research\/\">\u30c7\u30fc\u30bf\u5206\u6790<\/a>\u306f\u6bd4\u8f03\u7684\u65b0\u3057\u3044\u3082\u306e\u3067\u3059\u3002\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306e\u5bfe\u8c61\u304c\u30b9\u30e2\u30fc\u30eb\u30d3\u30b8\u30cd\u30b9\u3067\u308c\u696d\u754c\u306e\u5de8\u4eba\u3067\u3042\u308c\u3001\u81ea\u793e\u30d3\u30b8\u30cd\u30b9\u6210\u529f\u306e\u53ef\u80fd\u6027\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u30a6\u30a7\u30d6\u306e\u6307\u6a19\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u7af6\u5408\u30b5\u30a4\u30c8\u306e\u6307\u6a19\u3092\u7af6\u5408<a href=\"https:\/\/www.similarweb.com\/corp\/ja\/research\/benchmarking\/\">\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0<\/a>\u3068\u7d50\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3084\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u3054\u3068\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d50\u679c\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6307\u6a19\u3092\u4f7f\u3063\u3066\u81ea\u793e\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u3057\u3066\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u3053\u3068\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u30d3\u30b8\u30cd\u30b9\u306b\u5f79\u7acb\u3064\u304b\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u3079\u304d\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3084<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-engagement-metrics\/\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19<\/a>\u3068\u3001\u305d\u308c\u305e\u308c\u306e\u6307\u6a19\u304c\u306a\u305c\u91cd\u8981\u306a\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2 id=\"1\">\u306a\u305c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6307\u6a19\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/h2>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6307\u6a19\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u3053\u3068\u3067\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/ja\/marketing\/marketing-strategy\/digital-marketing-strategy\/\">\u52b9\u679c\u7684\u306a\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a>\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u6210\u529f\u4e8b\u4f8b\u306a\u3069\u3001\u7af6\u5408\u4ed6\u793e\u306e\u201c\u96a0\u3055\u308c\u305f\u5ead\u5712\u201d\u3078\u306e\u30d0\u30c3\u30af\u30c9\u30a2\u3092\u958b\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7af6\u5408\u4ed6\u793e\u304c\u516c\u8868\u3057\u3066\u3044\u308b\u6570\u5b57\u3092\u9d5c\u5451\u307f\u306b\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u91cd\u8981\u306a\u6570\u5b57\u3092\u898b\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u6307\u6a19\u304c\u63d0\u4f9b\u3059\u308b\u60c5\u5831\u3068\u3001\u305d\u308c\u3092\u3069\u306e\u3088\u3046\u306b\u5229\u7528\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u696d\u754c\u5e73\u5747\u3084\u30af\u30e9\u30b9\u6700\u9ad8\u306e\u30c7\u30fc\u30bf\u3068\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u60c5\u5831\u306e\u4fa1\u5024\u304c\u9593\u9055\u3044\u306a\u304f\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u5b9f\u969b\u306b\u81ea\u793e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3059\u308b\u306b\u5f53\u305f\u3063\u3066\u3001\u4f55\u5341\u3082\u3042\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6307\u6a19\u306e\u3046\u3061\u3069\u308c\u3092\u8ffd\u8de1\u3059\u3079\u304d\u3067\u3057\u3087\u3046\u304b?<\/p>\n<p>\u5206\u6790\u5bfe\u8c61\u304c\u4f55\u3092\u58f2\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u8ab0\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u306e\u304b\u306b\u3088\u308a\u307e\u3059\u3057\u3001\u3069\u306e\u696d\u754c\u306a\u306e\u304b\u306b\u3088\u3063\u3066\u3082\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002<a href=\"https:\/\/www.similarweb.com\/corp\/ja\/research\/retail-cpg\/\">\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3068E\u30b3\u30de\u30fc\u30b9<\/a>\u3001<a href=\"https:\/\/www.similarweb.com\/corp\/ja\/research\/publishers-media\/\">\u30e1\u30c7\u30a3\u30a2\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc<\/a>\u3001B2B\u3001<a href=\"https:\/\/www.similarweb.com\/corp\/ja\/research\/financial-services\/\">\u91d1\u878d\u30b5\u30fc\u30d3\u30b9<\/a>\u306e\u5404\u30aa\u30f3\u30e9\u30a4\u30f3\u696d\u754c\u306b\u304a\u3051\u308b\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306b\u3064\u3044\u3066\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u30d6\u30ed\u30b0\u3067\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u6700\u3082\u91cd\u8981\u306a\u6307\u6a19\u306e\u6982\u8981\u3068\u3001\u305d\u306e\u4f7f\u7528\u65b9\u6cd5\u3092\u8aac\u660e\u3057\u307e\u3059\u3002\u3088\u308a\u8a73\u7d30\u306a\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/ja\/research\/business-benchmarking\/the-why-and-how-of-competitive-benchmarking-ja\/\">\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3092\u5b9a\u671f\u7684\u306b\u5b9f\u65bd\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u3092\u5b9f\u73fe\u3057\u3088\u3046<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-60756\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/02\/Category-Share-Benchmark-Metrics-Competitive-Analysis.png\" alt=\"Category Share - Benchmark Metrics - Competitive Analysis\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Category-Share-Benchmark-Metrics-Competitive-Analysis.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Category-Share-Benchmark-Metrics-Competitive-Analysis-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Category-Share-Benchmark-Metrics-Competitive-Analysis-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Category-Share-Benchmark-Metrics-Competitive-Analysis-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2 id=\"2\">\u57fa\u672c\u3068\u306a\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6307\u6a19\u3068\u305d\u3053\u304b\u3089\u308f\u304b\u308b\u3053\u3068<\/h2>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u6307\u6a19\u3092\u5b9a\u671f\u7684\u306b\u30e2\u30cb\u30bf\u30fc\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3068\u3044\u3046\u89b3\u70b9\u304b\u3089\u306f\u3001\u7af6\u5408\u4ed6\u793e\u304c\u3069\u3053\u3067\u6210\u529f\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u305d\u306e\u6210\u679c\u306b\u5230\u9054\u3057\u305f\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u6307\u6a19\u3092\u9078\u629e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306f\u3001\u5206\u6790\u3059\u308b\u306b\u5f53\u305f\u3063\u3066\u5c0b\u306d\u308b\u3079\u304d\u91cd\u8981\u306a\u8cea\u554f\u3068\u56de\u7b54\u3092\u63d0\u4f9b\u3059\u308b\u6307\u6a19\u306e\u30ea\u30b9\u30c8\u3067\u3059\u3002<\/p>\n<h3 id=\"3\">1. \u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u6570\u306f\u3069\u306e\u304f\u3089\u3044\u3067\u3059\u304b\uff1f<\/h3>\n<h4><b>\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u305f\u3081\u306e\u6307\u6a19:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\">\u8a2a\u554f\u8005\u6570\u00a0<\/li>\n<li style=\"font-weight: 400;\">\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570<\/li>\n<li style=\"font-weight: 400;\">\u6708\u9593\u8a2a\u554f\u6570<\/li>\n<li style=\"font-weight: 400;\">\u65b0\u898f\u8a2a\u554f\u8005<\/li>\n<li style=\"font-weight: 400;\">\u518d\u8a2a\u554f\u8005<\/li>\n<\/ul>\n<p>\u8a2a\u554f\u8005\u6570\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u306b\u3069\u308c\u3060\u3051\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u96c6\u307e\u3063\u3066\u3044\u308b\u304b\u3092\u5927\u307e\u304b\u306b\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3088\u308a\u9069\u5207\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u308b\u306b\u306f\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u3084\u6708\u9593\u5e73\u5747\u8a2a\u554f\u8005\u6570\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u8ffd\u52a0\u3057\u3066\u3001\u305d\u308c\u3089\u306e\u95a2\u9023\u6027\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<a href=\"https:\/\/www.similarweb.com\/corp\/ja\/blog\/research-ja\/business-benchmarking-ja\/compare-pageviews-with-competitors-ja\/\">\u30da\u30fc\u30b8\u30d3\u30e5\u30fc<\/a>\u306b\u3064\u3044\u3066\u306e\u8a18\u4e8b\u3092\u8aad\u307f\u3001\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3092\u5b66\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u696d\u754c\u306e\u5e73\u5747\u5024\u3092\u78ba\u8a8d\u3057\u3066\u3001\u81ea\u793e\u306e\u6570\u5024\u304c\u3069\u306e\u30ec\u30d9\u30eb\u306b\u3042\u308b\u306e\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u696d\u754c\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u7a2e\u985e\u306b\u3088\u3063\u3066\u3001\u6570\u5024\u306f\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b5\u30a4\u30c8\u306b\u306f\u5927\u91cf\u306e\u4e00\u56de\u9650\u308a\u306e\u8a2a\u554f\u8005\u304c\u8a2a\u308c\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u60aa\u3044\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u4ed6\u306e\u307b\u3068\u3093\u3069\u306e\u696d\u754c\u3067\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u8a2a\u554f\u8005\u304c\u623b\u3063\u3066\u304f\u308b\u3053\u3068\u3092\u671b\u3093\u3067\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/newsroom\/research-intelligence-new-vs-returning-users\/\">\u65b0\u898f\u8a2a\u554f\u8005\u3068\u518d\u8a2a\u554f\u8005<\/a>\u306e\u6570\u3092\u3001\u540c\u696d\u4ed6\u793e\u3068\u6bd4\u8f03\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30d6\u30ed\u30ac\u30fc\u306f\u3001E\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u3084<a href=\"https:\/\/pro.similarweb.com\/#\/appcategory\/leaderboard\/Google\/840\/Music%20&amp;%20Audio\/AndroidPhone\/Top%20Free\">\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30a2\u30d7\u30ea<\/a>\u3068\u540c\u3058\u6570\u306e\u8a2a\u554f\u8005\u3092\u76ee\u6307\u3059\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7d71\u8a08\u30c7\u30fc\u30bf\u306f\u9069\u5207\u306a\u6587\u8108\u3067\u898b\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>\u3082\u3057\u8cb4\u793e\u304c\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3084\u65b0\u8208\u306e\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3070\u3001\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u4f7f\u3063\u3066\u6210\u9577\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u3079\u304d\u3067\u3059\u3002\u6642\u9593\u3092\u304b\u3051\u3066\u6570\u5b57\u3092\u30e2\u30cb\u30bf\u30fc\u3057\u3001\u5c11\u3057\u305a\u3064\u6bd4\u8f03\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"4\">2. 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400;\">\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u8a2a\u554f\u8005<\/li>\n<\/ul>\n<p>\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u30a6\u30a7\u30d6\u30c7\u30b6\u30a4\u30ca\u30fc\u3001\u958b\u767a\u8005\u3001SEO\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u6700\u3082\u30db\u30c3\u30c8\u306a\u554f\u984c\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3067\u306a\u3044\u30b5\u30a4\u30c8\u304c\u8a2a\u554f\u8005\u3092\u5931\u3046\u3053\u3068\u306f\u8ab0\u3082\u304c\u8a8d\u3081\u308b\u3068\u3053\u308d\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5b9f\u969b\u306e\u6570\u5b57\u3092\u628a\u63e1\u3057\u3066\u3044\u308b\u4eba\u306f\u5c11\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30e6\u30fc\u30b6\u30fc\u3068\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306e\u5185\u8a33\u306f\u3001\u63d0\u4f9b\u3059\u308b\u6a5f\u80fd\u3084\u7279\u5fb4\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u6570\u5024\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u3092\u6700\u9069\u5316\u3059\u308b\u969b\u306e\u6b63\u3057\u3044\u65b9\u5411\u6027\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002\u30a2\u30d7\u30ea\u306e\u958b\u767a\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u8a2a\u554f\u8005\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u4e8b\u696d\u9818\u57df\u3067\u306e\u30a2\u30d7\u30ea\u306e\u666e\u53ca\u72b6\u6cc1\u3084\u8a2a\u554f\u8005\u6570\u306e\u5272\u5408\u306b\u57fa\u3065\u3044\u305f\u5224\u65ad\u3092\u4e0b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><strong>\u30c7\u30d0\u30a4\u30b9\u5206\u5e03\uff1a\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3068\u30e2\u30d0\u30a4\u30eb\u306e\u5229\u7528\u72b6\u6cc1<\/strong><\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_48cddbb5-7b3b-423d-baee-d900462d04c6\" data-title=\"Avg. Device Distribution - Feb 2021\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?fmM\"><\/div>\n\n<p>\u696d\u754c\u5e73\u5747\u3092\u78ba\u8a8d\u3057\u305f\u3089\u3001\u6b21\u306b\u3088\u308a\u30cb\u30c3\u30c1\u306a\u5206\u91ce\u3092\u6398\u308a\u4e0b\u3052\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u898f\u6a21\u3084\u696d\u52d9\u9818\u57df\u304c\u4f3c\u3066\u3044\u308b\u4f01\u696d\u3092\u5206\u6790\u3057\u3066\u3001\u53c2\u8003\u306b\u306a\u308b\u6307\u6a19\u3092\u5f97\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"5\">3.<strong> 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style=\"font-weight: 400;\">\u30c0\u30a4\u30ec\u30af\u30c8\u8a2a\u554f<\/li>\n<li style=\"font-weight: 400;\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u306e\u8a2a\u554f<\/li>\n<li style=\"font-weight: 400;\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u304b\u3089\u306e\u8a2a\u554f<\/li>\n<li style=\"font-weight: 400;\">\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u304b\u3089\u306e\u8a2a\u554f<\/li>\n<li style=\"font-weight: 400;\">\u30ea\u30d5\u30a1\u30e9\u30eb\u304b\u3089\u306e\u8a2a\u554f\uff08\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30b0\u30e9\u30e0\uff09<\/li>\n<\/ul>\n<p>\u5404\u30bd\u30fc\u30b9\u3054\u3068\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u91cf\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306e\u6700\u9069\u306a\u30e1\u30c7\u30a3\u30a2\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u81ea\u793e\u306e\u696d\u754c\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u52b9\u679c\u7684\u306a\u306e\u304b\u63a2\u3063\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p style=\"text-align: center;\"><strong>\u5168\u30ab\u30c6\u30b4\u30ea\u5e73\u5747\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u5185\u8a33<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>\u5168\u4e16\u754c\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u306e\u307f\u30012019\u5e741\u6708\uff5e12\u6708\u30682020\u5e741\u6708\uff5e12\u6708\u306e\u6bd4\u8f03<\/strong><\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_5a8e04eb-2da1-4b39-83b1-99450838e944\" data-title=\"All Categories Average Marketing Channels Breakdown\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?boN\"><\/div>\n\n<p>&nbsp;<\/p>\n<p>\u8cbb\u7528\u306e\u304b\u304b\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3067\u3042\u308b\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u3084\u30ea\u30d5\u30a1\u30e9\u30eb\uff08\u4e00\u90e8\uff09\u306b\u306f\u7279\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3069\u3053\u306b\u6295\u8cc7\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u306a\u306e\u304b\u3001\u898b\u5f53\u3092\u3064\u3051\u307e\u3057\u3087\u3046\u3002\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u5206\u91ce\u3067\u306f\u3001\u6709\u6599\u5e83\u544a\uff08PPC\uff09\u304c\u3069\u306e\u7a0b\u5ea6\u306e\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u30bf\u30a4\u30d7\u304c\u6709\u52b9\u306a\u306e\u304b\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u7e70\u308a\u8fd4\u3057\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u5fc5\u305a\u81ea\u793e\u3068\u985e\u4f3c\u3059\u308b\u4f01\u696d\u3068\u306e\u6bd4\u8f03\u3092\u884c\u3063\u3066\u304f\u3060\u3055\u3044\u3002\u307e\u305a\u696d\u754c\u5e73\u5747\u304b\u3089\u59cb\u3081\u3066\u3001\u540c\u3058\u3088\u3046\u306a\u30ea\u30fc\u30c1\u3068\u53ce\u76ca\u3092\u3082\u3064\u4f01\u696d\u3092\u7d5e\u308a\u8fbc\u3093\u3067\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u696d\u754c\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3084\u305d\u306e\u4ed6\u306e\u8a3c\u660e\u6e08\u307f\u306e\u6226\u8853\u3092\u4f7f\u3063\u3066\u30b5\u30a4\u30c8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u3084\u3059\u65b9\u6cd5\u306f<a href=\"https:\/\/www.similarweb.com\/corp\/ja\/blog\/research-ja\/market-research-ja\/increase-traffic-to-your-website-ja\/\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u540c\u696d\u4ed6\u793e\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5727\u5012\u7684\u306b\u591a\u3044\u306e\u306f\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u306a\u306e\u304b\u3082\u3001\u8abf\u67fb\u30fb\u6bd4\u8f03\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304b\u3089\u306e\u8a2a\u554f\u8005\u306f\u591a\u3044\u3067\u3059\u304b\uff1f\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6210\u529f\u306e\u9375\u3092\u63e1\u3063\u3066\u3044\u308b\u304b\u3092\u8abf\u3079\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u304c\u6700\u3082\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u304b\uff1f SEO\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316\u306b\u6ce8\u529b\u3057\u3001\u7af6\u5408\u4ed6\u793e\u304c\u3069\u306e\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u3063\u3066\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u4e0a\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u3044\u308b\u304b\u3092\u8abf\u67fb\u3057\u307e\u3059\u3002<\/p>\n<h3><\/h3>\n<h3 id=\"6\">4.\u00a0 \u6765\u8a2a\u8005\u306f\u3069\u306e\u3088\u3046\u306b\u884c\u52d5\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/h3>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u306f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u8cea\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u306b\u3064\u3044\u3066\u6559\u3048\u3066\u304f\u308c\u307e\u3059\u3002\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u72b6\u6cc1\u3084\u30da\u30fc\u30b8\u6ede\u5728\u6642\u9593\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u304f\u308c\u308b\u30a6\u30a7\u30d6\u6307\u6a19\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3057\u307e\u3059\u3002<\/p>\n<h4><b>\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u305f\u3081\u306e\u6307\u6a19:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\">\u5e73\u5747\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593<\/li>\n<li style=\"font-weight: 400;\">\u30bb\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u30da\u30fc\u30b8\u95b2\u89a7\u6570<\/li>\n<li style=\"font-weight: 400;\">\u30da\u30fc\u30b8\u6ede\u5728\u6642\u9593<\/li>\n<li style=\"font-weight: 400;\">\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u6642\u9593<\/li>\n<\/ul>\n<p>\u5e73\u5747\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u8a2a\u554f\u8005\u304c\u985e\u4f3c\u30b5\u30a4\u30c8\u3067\u3069\u306e\u304f\u3089\u3044\u306e\u6642\u9593\u3092\u904e\u3054\u3057\u3066\u3044\u308b\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593\u306f\u3001\u4ed6\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u3068\u76f8\u95a2\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u8cb4\u91cd\u306a\u60c5\u5831\u3068\u306a\u308a\u307e\u3059\u3002\u521d\u671f\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3067\u306f\u3001\u5e73\u5747\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593\u307e\u305f\u306f\u6ede\u5728\u6642\u9593\u306e\u63a8\u5b9a\u5024\u3092\u5f97\u308b\u3060\u3051\u3067\u5341\u5206\u3067\u3059\u3002\u3053\u306e\u30a6\u30a7\u30d6\u6307\u6a19\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5e73\u5747\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593\u306e\u6e2c\u5b9a\u65b9\u6cd5\u3068\u305d\u306e\u7d50\u679c\u306b\u3064\u3044\u3066\u306e\u30d6\u30ed\u30b0\u3092\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-60759\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-1.png\" alt=\"Look at the average session duration to find out how much time visitors spend on similar \" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-1.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-1-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-1-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-1-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u8a2a\u554f\u8005\u304c1\u30bb\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u30a2\u30af\u30bb\u30b9\u3059\u308b\u30da\u30fc\u30b8\u6570\u3068\u3001\u5404\u30da\u30fc\u30b8\u306b\u8cbb\u3084\u3059\u6642\u9593\u3092\u8abf\u3079\u307e\u3059\u3002\u696d\u754c\u306e\u5e73\u5747\u7684\u306a\u30ec\u30d9\u30eb\u3092\u898b\u305f\u4e0a\u3067\u3001\u898f\u6a21\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u70b9\u3067\u985e\u4f3c\u3057\u305f\u30b5\u30a4\u30c8\u3092\u9078\u3073\u307e\u3059\u3002\u305d\u3057\u3066\u4f01\u696d\u304c\u63d0\u4f9b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u8a2a\u554f\u8005\u304c\u6d88\u8cbb\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cf\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n<p>\u8a2a\u554f\u8005\u304c\u4f55\u3092\u671f\u5f85\u3057\u3066\u3044\u308b\u304b\u304c\u308f\u304b\u308c\u3070\u3001\u30b5\u30a4\u30c8\u306e\u5f31\u70b9\u3068\u5f37\u307f\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3084Adobe\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3001\u305d\u3057\u3066\u30b7\u30df\u30e9\u30fc\u30a6\u30a7\u30d6\u306a\u3069\u306e\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3001\u30b5\u30a4\u30c8\u306e\u5206\u6790\u3092\u6df1\u3081\u3001\u6539\u5584\u70b9\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u00a0<\/p>\n<p>\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30a4\u30c8\u3001\u30b2\u30fc\u30e0\u30b5\u30a4\u30c8\u3001\u305d\u306e\u4ed6\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b5\u30fc\u30d3\u30b9\u30d7\u30ed\u30d0\u30a4\u30c0\u3067\u306f\u3001\u30da\u30fc\u30b8\u306b\u5927\u304d\u306a\u753b\u50cf\u3084\u97f3\u58f0\u30d5\u30a1\u30a4\u30eb\u304c\u542b\u307e\u308c\u308b\u5834\u5408\u3001\u30da\u30fc\u30b8\u306e\u30ed\u30fc\u30c9\u6642\u9593\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u304a\u5ba2\u69d8\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8aad\u307f\u8fbc\u307f\u306b\u3069\u306e\u304f\u3089\u3044\u306e\u6642\u9593\u3092\u671f\u5f85\u3057\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u306f\u3001\u6c7a\u5b9a\u7684\u306a\u554f\u984c\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u4ed6\u306e\u696d\u754c\u3067\u306f\u3001\u3053\u306e\u30a6\u30a7\u30d6\u6307\u6a19\u306f\u3042\u307e\u308a\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u30da\u30fc\u30b8\u304c\u77ac\u6642\u306b\u8aad\u307f\u8fbc\u307e\u308c\u306a\u3051\u308c\u3070\u3001\u8a2a\u554f\u8005\u306f\u9003\u3052\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>5.\u00a0 <strong>\u671f\u5f85\u901a\u308a\u306e\u30b5\u30a4\u30c8\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u304b\uff1f<\/strong><\/h3>\n<p><strong>\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u305f\u3081\u306e\u6307\u6a19<\/strong><b>:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\u76f4\u5e30\u7387<\/li>\n<\/ul>\n<p>\u76f4\u5e30\u7387\u3068\u306f\u3001\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u8a2a\u554f\u8005\u306e\u3046\u3061\u3001\u4f55\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3082\u8d77\u3053\u3055\u305a\u3001\u5165\u3063\u3066\u304d\u305f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08\u51fa\u53e3\u30da\u30fc\u30b8\u3068\u3082\u547c\u3070\u308c\u308b\uff09\u304b\u3089\u76f4\u63a5\u30b5\u30a4\u30c8\u3092\u51fa\u3066\u884c\u3063\u305f\u4eba\u306e\u5272\u5408\u3092\u793a\u3057\u307e\u3059\u3002\u76f4\u5e30\u306e\u7406\u7531\u306f\u3001\u30b5\u30a4\u30c8\u304c\u671f\u5f85\u3057\u3066\u3044\u305f\u3082\u306e\u3068\u9055\u3063\u3066\u3044\u305f\u304b\u3001\u76ee\u7684\u306e\u3082\u306e\u306f\u898b\u3064\u304b\u3063\u305f\u304c\u305d\u308c\u4ee5\u4e0a\u8208\u5473\u3092\u305d\u305d\u308b\u3082\u306e\u304c\u306a\u304b\u3063\u305f\u304b\u306e\u3069\u3061\u3089\u304b\u3067\u3059\u3002<\/p>\n<p>\u76f4\u5e30\u7387\u306f\u3001\u4f4e\u3044\u5834\u5408\u3060\u306810-20%\u3001\u9ad8\u3044\u306870-80%\u3068\u3001\u632f\u308c\u5e45\u304c\u5e83\u3044\u6307\u6a19\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u696d\u754c\u5225\u306e\u5e73\u5747\u7684\u306a\u76f4\u5e30\u7387\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u306e\u6570\u5b57\u3092\u898b\u308c\u3070\u3001\u696d\u754c\u3054\u3068\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6307\u6a19\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u3053\u3068\u304c\u306a\u305c\u91cd\u8981\u306a\u306e\u304b\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5e73\u5747\u76f4\u5e30\u7387\uff1a\u4e3b\u8981\u696d\u754c<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>\u30ef\u30fc\u30eb\u30c9\u30ef\u30a4\u30c9\u3001\u5168\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u300121\u5e741\u6708<\/strong><\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_3c7ecb61-486c-44f0-a855-099e404bea46\" data-title=\"Average Bounce Rate - Top Industries\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?oPQ\"><\/div>\n\n<p>\u3069\u3093\u306a\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3001\u76f4\u5e30\u7387\u3092\u4e0b\u3052\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u76f4\u5e30\u7387\u3092\u4e0b\u3052\u3088\u3046\u3068\u3057\u3066\u81ea\u5206\u3092\u8ffd\u3044\u8a70\u3081\u308b\u524d\u306b\u3001\u81ea\u793e\u304a\u3088\u3073\u5c5e\u3059\u308b\u696d\u754c\u306b\u3068\u3063\u3066\u300c\u4f4e\u3044\u300d\u3068\u306f\u4f55\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p style=\"text-align: center;\"><strong>\u30c7\u30d0\u30a4\u30b9\u3054\u3068\u306e\u5e73\u5747\u76f4\u5e30\u7387<\/strong><\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_c22d1cb8-eae6-4ad1-bad9-d6ca292f600f\" data-title=\"Bounce Rate: Desktop vs Mobile Web - Feb 2021\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?HsQ\"><\/div>\n\n<p>\u3053\u306e\u6307\u6a19\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u898b\u3066\u307f\u308b\u3068\u3001\u3055\u3089\u306b\u8208\u5473\u6df1\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u304b\u3089\u306e\u76f4\u5e30\u7387\u304c\u6700\u3082\u9ad8\u304f\u3001\u30e1\u30fc\u30eb\u304b\u3089\u306e\u76f4\u5e30\u7387\u304c\u6700\u3082\u4f4e\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3068\u30e2\u30d0\u30a4\u30eb\u3067\u306f\u3001\u76f4\u5e30\u7387\u306e\u5e73\u5747\u5024\u306b\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"7\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u95a2\u9023\u306e\u6307\u6a19\u3068\u3001\u6700\u5927\u9650\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u308b\u305f\u3081\u306e\u65b9\u6cd5<\/h2>\n<p>\u30d3\u30b8\u30cd\u30b9\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8\u3084\u30a2\u30ca\u30ea\u30b9\u30c8\u306f\u3001ROI\u3084\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u8a08\u7b97\u306b\u6b20\u304b\u305b\u306a\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u91cd\u8981\u8996\u3057\u3066\u3044\u307e\u3059\u3002\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u30ea\u30b5\u30fc\u30c1\u30e3\u30fc\u306b\u3068\u3063\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u81ea\u5206\u305f\u3061\u306e\u6d3b\u52d5\u304c\u3069\u308c\u3060\u3051\u6210\u529f\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u3082\u306e\u3067\u3042\u308a\u3001\u30e2\u30cb\u30bf\u30fc\u3059\u3079\u304d\u6700\u3082\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002E\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u306b\u304a\u3044\u3066\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306e<a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-benchmarks-metrics\/\">E\u30b3\u30de\u30fc\u30b9\u6307\u6a19\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30af<\/a>\u3057\u3001\u7af6\u5408\u4ed6\u793e\u3092\u30e2\u30cb\u30bf\u30fc\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u30d5\u30a1\u30cd\u30eb\u3092\u3088\u308a\u8a73\u3057\u304f\u8abf\u67fb\u3059\u3079\u304d\u7af6\u5408\u30b5\u30a4\u30c8\u3092\u7279\u5b9a\u3067\u304d\u3001\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u7406\u7531\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6307\u6a19\u3092\u4ed6\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u3068\u306e\u76f8\u95a2\u95a2\u4fc2\u3067\u898b\u308b\u3068\u3001\u30d5\u30a1\u30cd\u30eb\u306b\u3064\u3044\u3066\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-60762 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-4.png\" alt=\"Business Performance Landscape\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-4.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-4-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-4-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-4-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h4><b>\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u305f\u3081\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6307\u6a19:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u305f\u8a2a\u554f\u6570 <\/li>\n<\/ul>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u305f\u8a2a\u554f\u6570\u3092\u6e2c\u5b9a\u3059\u308b\u306b\u306f\u3001\u307e\u305a\u3001\u30d5\u30a1\u30cd\u30eb\u5185\u306e\u3069\u306e\u30b4\u30fc\u30eb\u3084\u30b9\u30c6\u30c3\u30d7\u304c\u5b8c\u4e86\u3057\u305f\u3068\u304d\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u307f\u306a\u3059\u304b\u3092\u5b9a\u7fa9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u73fe\u5b9f\u7684\u306a\u6bd4\u8f03\u3092\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u7a2e\u985e\u304c\u4e00\u81f4\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30c7\u30e2\u767b\u9332\u3068\u5b9f\u969b\u306e\u8cfc\u5165\u3092\u6bd4\u8f03\u3057\u3066\u3082\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u696d\u754c\u3054\u3068\u306b\u3088\u304f\u3042\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u7a2e\u985e\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>E\u30b3\u30de\u30fc\u30b9\u3084\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b5\u30a4\u30c8\uff1a<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\">\u8cfc\u5165\u5b8c\u4e86<\/li>\n<li style=\"font-weight: 400;\">\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30d5\u30a1\u30cd\u30eb\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u901a\u904e<\/li>\n<li style=\"font-weight: 400;\">\u5546\u54c1\u3092\u30d0\u30b9\u30b1\u30c3\u30c8\/\u30ab\u30fc\u30c8\u306b\u8ffd\u52a0<\/li>\n<li style=\"font-weight: 400;\">\u30b3\u30f3\u30bf\u30af\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5165\u529b\u5b8c\u4e86<\/li>\n<li style=\"font-weight: 400;\">\u30af\u30fc\u30dd\u30f3\u306e\u9069\u7528<\/li>\n<\/ol>\n<p><a href=\"https:\/\/pro.similarweb.com\/#\/research\/marketresearch\/webmarketanalysis\/mapping\/E-commerce_and_Shopping\/999\/1m?webSource=Total\">E\u30b3\u30de\u30fc\u30b9\u3068\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u696d\u754c\u306e\u30c8\u30c3\u30d7\u30b5\u30a4\u30c8<\/a>\u3092\u78ba\u8a8d\u3059\u308b&gt;&gt;<\/p>\n<p>&nbsp;<\/p>\n<p>\u30cb\u30e5\u30fc\u30b9\u3084\u30e1\u30c7\u30a3\u30a2\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\uff1a<\/p>\n<ol>\n<li style=\"font-weight: 400;\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u30af\u30ea\u30c3\u30af\uff08CTR\uff09<\/li>\n<li style=\"font-weight: 400;\">\u5e83\u544a\u8a18\u4e8b\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc<\/li>\n<li style=\"font-weight: 400;\">\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af<\/li>\n<li style=\"font-weight: 400;\">\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af<\/li>\n<li style=\"font-weight: 400;\">\u96fb\u5b50\u66f8\u7c4d\u30fb\u30ec\u30dd\u30fc\u30c8\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/li>\n<li style=\"font-weight: 400;\">\u52d5\u753b\u306e\u30af\u30ea\u30c3\u30af<\/li>\n<li style=\"font-weight: 400;\">\u30b3\u30f3\u30bf\u30af\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5165\u529b\u5b8c\u4e86<\/li>\n<li style=\"font-weight: 400;\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u8cfc\u8aad<\/li>\n<\/ol>\n<p><a href=\"https:\/\/pro.similarweb.com\/#\/research\/marketresearch\/webmarketanalysis\/mapping\/News_and_Media\/999\/1m?webSource=Total\">\u30cb\u30e5\u30fc\u30b9\u3068\u30e1\u30c7\u30a3\u30a2\u696d\u754c\u306e\u30c8\u30c3\u30d7\u30b5\u30a4\u30c8<\/a>\u3092\u78ba\u8a8d\u3059\u308b\uff1e\uff1e<\/p>\n<p>&nbsp;<\/p>\n<p>\u30d3\u30b8\u30cd\u30b9\u3084\u6d88\u8cbb\u8005\u5411\u3051\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\uff1a<\/p>\n<ol>\n<li style=\"font-weight: 400;\">\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306e\u8a18\u5165\u5b8c\u4e86<\/li>\n<li style=\"font-weight: 400;\">\u7121\u6599\u4f53\u9a13\u306e\u7533\u3057\u8fbc\u307f<\/li>\n<li style=\"font-weight: 400;\">\u30c7\u30e2\u306e\u7533\u3057\u8fbc\u307f<\/li>\n<li style=\"font-weight: 400;\">\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u8cfc\u5165\uff08\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u300d\u307e\u305f\u306f\u300c\u30d7\u30e9\u30f3\/\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u300d\u30da\u30fc\u30b8\u304b\u3089\uff09<\/li>\n<li style=\"font-weight: 400;\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u8cfc\u8aad<\/li>\n<\/ol>\n<p><a href=\"https:\/\/pro.similarweb.com\/#\/research\/marketresearch\/webmarketanalysis\/mapping\/Business_and_Consumer_Services\/999\/1m?webSource=Total\">\u30d3\u30b8\u30cd\u30b9\u304a\u3088\u3073\u6d88\u8cbb\u8005\u5411\u3051\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u30c8\u30c3\u30d7\u30b5\u30a4\u30c8<\/a>\u3092\u78ba\u8a8d\u3059\u308b&gt;&gt;<\/p>\n<p>&nbsp;<\/p>\n<p>\u91d1\u878d\u95a2\u4fc2\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\uff1a<\/p>\n<ol>\n<li style=\"font-weight: 400;\">\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306e\u5165\u529b\u5b8c\u4e86<\/li>\n<li style=\"font-weight: 400;\">\u8cfc\u8aad\u5b8c\u4e86<\/li>\n<li style=\"font-weight: 400;\">\u30b5\u30f3\u30ad\u30e5\u30fc\u30da\u30fc\u30b8\u306e\u5b8c\u4e86<\/li>\n<li style=\"font-weight: 400;\">\u8cfc\u5165\u624b\u7d9a\u304d\u5b8c\u4e86<\/li>\n<\/ol>\n<p><a href=\"https:\/\/pro.similarweb.com\/#\/research\/marketresearch\/webmarketanalysis\/mapping\/Finance\/999\/1m?webSource=Total\">\u30d5\u30a1\u30a4\u30ca\u30f3\u696d\u754c\u306e\u30c8\u30c3\u30d7\u30b5\u30a4\u30c8<\/a>\u3092\u78ba\u8a8d\u3059\u308b&gt;&gt;<\/p>\n<p>&nbsp;<\/p>\n<p>\u6bd4\u8f03\u3059\u308b\u969b\u306b\u306f\u3001\u6b63\u3057\u3044\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u8cb4\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u3092\u6700\u3082\u8c61\u5fb4\u3059\u308b\u3082\u306e\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n<p>\u30a6\u30a7\u30d6\u6307\u6a19\u3092\u5206\u6790\u3057\u3066\u3044\u308b\u3068\u3001\u4f55\u3089\u304b\u306e\u56de\u7b54\u3092\u5f97\u308b\u3088\u308a\u3082\u3001\u3055\u3089\u306b\u7591\u554f\u3092\u6295\u3052\u304b\u3051\u3089\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30d5\u30a1\u30cd\u30eb\u306e\u52b9\u7387\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u3001\u3088\u308a\u6df1\u304f\u8abf\u67fb\u3057\u305f\u3044\u3068\u601d\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30d5\u30a1\u30cd\u30eb\u306b\u304a\u3051\u308b\u30b9\u30c6\u30fc\u30b8\u3042\u308b\u3044\u306f\u30b9\u30c6\u30c3\u30d7\u3092\u5b9a\u7fa9\u3057\u3001\u6307\u6a19\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6bd4\u8f03\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u304c\u5897\u3048\u307e\u3059\u3002\u30d5\u30a1\u30cd\u30eb\u5185\u306e\u3069\u3053\u3067\u8131\u843d\u8005\u306e\u30ec\u30d9\u30eb\u304c\u5e73\u5747\u3088\u308a\u3082\u9ad8\u3044\u304b\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-funnel-optimization\/\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30d5\u30a1\u30cd\u30eb\u306e\u6700\u9069\u5316\u3092\u958b\u59cb\u3059\u308b\u65b9\u6cd5<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3><\/h3>\n<h3><strong>\u5e73\u5747\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u304b\u3089\u59cb\u3081\u308b<\/strong><\/h3>\n<p>\u4e0b\u8a18\u306f\u4e3b\u8981\u696d\u754c\u306e\u5e73\u5747\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u30b0\u30e9\u30d5\u3067\u3059\u3002\u3053\u306e\u60c5\u5831\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><strong>\u4e3b\u8981\u696d\u754c\u306e\u5e73\u5747\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>\u7c73\u56fd\u3001\u5168\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30012020\u5e741\u6708\uff5e2021\u5e741\u6708<\/strong><\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_9f134507-ada3-47b8-bf41-65ef2e046e0c\" data-title=\"Average Conversion Rate for Key Industry Sectors\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?oZf\"><\/div>\n\n<h3><strong>\u9867\u5ba2\u7372\u5f97\u3068\u7dad\u6301\u3092\u6e2c\u5b9a\u3059\u308b<\/strong><\/h3>\n<p>\u00a0\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u305f\u3081\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6307\u6a19\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\">\u521d\u56de\u8a2a\u554f\u8005\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/li>\n<li style=\"font-weight: 400;\">\u518d\u8a2a\u554f\u8005\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/li>\n<\/ul>\n<p>\u30d6\u30ed\u30b0\u306e\u524d\u534a\u3067\u306f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u91cf\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u8a2a\u554f\u8005\u3092\u8abf\u3079\u307e\u3057\u305f\u3002\u3053\u3053\u3067\u306f\u3001\u30bf\u30a4\u30d7\u306e\u7570\u306a\u308b\u8a2a\u554f\u8005\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u8a08\u6e2c\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u6bd4\u7387\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u7a2e\u985e\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u307e\u3059\u3002B2B\u30b5\u30a4\u30c8\u3067\u306f\u3001\u521d\u3081\u3066\u306e\u8a2a\u554f\u8005\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3059\u308b\u5272\u5408\u306f\u4f4e\u3044\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5927\u534a\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u3059\u3067\u306b\u30b5\u30a4\u30c8\u3092\u4f55\u5ea6\u304b\u8a2a\u554f\u3057\u3001\u304b\u306a\u308a\u306e\u91cf\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d88\u8cbb\u3057\u305f\u5f8c\u306b\u8d77\u3053\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001E\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u3067\u306f\u3001\u305d\u306e\u9006\u3067\u3059\u3002\u307b\u3068\u3093\u3069\u306e\u8a2a\u554f\u8005\u306f\u3001\u6700\u521d\u306e\u8a2a\u554f\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3059\u308b\u304b\u3001\u307e\u3063\u305f\u304f\u3057\u306a\u3044\u304b\u306e\u3069\u3061\u3089\u304b\u3067\u3059\u3002<\/p>\n<p>\u554f\u984c\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u4f55\u3092\u610f\u5473\u3059\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u5546\u7528\u30b5\u30a4\u30c8\u306f\u3001\u9867\u5ba2\u3092\u7dad\u6301\u3057\u3001\u3055\u3089\u306b\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3001\u3064\u307e\u308a\u3001\u4f55\u5ea6\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u51fa\u7248\u793e\u3084\u30b5\u30fc\u30d3\u30b9\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306b\u3068\u3063\u3066\u306f\u3001\u6709\u6599\u4f1a\u54e1\u3078\u306e\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u306f\u4e00\u5ea6\u3057\u304b\u671f\u5f85\u3067\u304d\u307e\u305b\u3093\u3002\u3053\u306e\u30bf\u30a4\u30d7\u306e\u4f01\u696d\u306f\u3001\u521d\u56de\u8a2a\u554f\u8005\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306b\u6ce8\u610f\u3092\u6255\u3044\u3001\u518d\u8a2a\u554f\u8005\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306b\u3001\u9867\u5ba2\u304c\u985e\u4f3c\u306e\u30b5\u30a4\u30c8\u3092\u3069\u306e\u3088\u3046\u306b\u95b2\u89a7\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u304a\u5ba2\u69d8\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u8a55\u4fa1\u3059\u308b<\/strong><\/h3>\n<p>\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u305f\u3081\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6307\u6a19\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\">\u8a2a\u554f\u3054\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3<\/li>\n<li style=\"font-weight: 400;\">\u30b9\u30c6\u30a3\u30c3\u30ad\u30cd\u30b9\u307e\u305f\u306fDAU\/MAU<\/li>\n<\/ul>\n<p>B2B\u5411\u3051\u306eSaaS\u3001e\u30e9\u30fc\u30cb\u30f3\u30b0\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30a4\u30c8\u3001\u4e00\u90e8\u306e\u51fa\u7248\u793e\u3084\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/b2b-website-benchmarks\/\">\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u696d\u754c\u3084\u5206\u91ce<\/a>\u3067\u306f\u3001\u8a2a\u554f\u3054\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u6570\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u304c\u4f55\u3089\u304b\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u8aad\u3059\u308b\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3070\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6307\u6a19\u3068\u3057\u3066\u3001\u9867\u5ba2\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u30ec\u30d9\u30eb\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u3053\u3068\u306b\u95a2\u5fc3\u304c\u3042\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u5c0f\u58f2\u696d\u3084\u6d88\u8cbb\u8ca1\u30e1\u30fc\u30ab\u30fc\u306b\u3068\u3063\u3066\u3082\u3001\u4eba\u3005\u304c\u7279\u5b9a\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u305f\u3081\u306b\u8a2a\u308c\u305f\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u69d8\u3005\u306a\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u3066\u304b\u3089\u6c7a\u65ad\u3057\u305f\u306e\u304b\u3092\u77e5\u308b\u4e0a\u3067\u3001\u6570\u5b57\u306f\u8208\u5473\u6df1\u3044\u3082\u306e\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u307e\u305a\u306f\u696d\u754c\u6a19\u6e96\u3092\u898b\u3066\u3001\u305d\u3053\u304b\u3089\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30b9\u30c6\u30a3\u30c3\u30ad\u30cd\u30b9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3084\u30b5\u30a4\u30c8\u306e\u4f7f\u3044\u3084\u3059\u3055\u3092\u793a\u3059\u8cb4\u91cd\u306a\u6307\u6a19\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u3042\u308b\u6708\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u5e73\u5747\u3057\u3066\u4f55\u65e5\u30a2\u30af\u30c6\u30a3\u30d6\u3067\u3042\u308b\u304b\u3092\u8ffd\u8de1\u30fb\u6e2c\u5b9a\u3059\u308b\u3082\u306e\u3067\u3059\u3002DAU\/MAU\u6bd4\uff08<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/daily-active-users\/\">Daily Active Users<\/a>\u00f7Monthly Active Users\uff09\u3067\u3042\u308b\u30b9\u30c6\u30a3\u30c3\u30ad\u30cd\u30b9\u3092\u898b\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u308c\u3060\u3051\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u3066\u3044\u308b\u304b\u3001\u88fd\u54c1\u304c\u3069\u308c\u3060\u3051\u300c\u30b9\u30c6\u30a3\u30c3\u30ad\u30fc\u300d\u3067\u3042\u308b\u304b\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c\u30b9\u30c6\u30a3\u30c3\u30ad\u30fc\u300d\u306a\u88fd\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u3068\u306f\u3001\u304a\u5ba2\u69d8\u306b\u300c\u5bc4\u308a\u6dfb\u3046\u300d\u3001\u3042\u308b\u3044\u306f\u5c11\u306a\u304f\u3068\u3082\u304a\u5ba2\u69d8\u306e\u8a18\u61b6\u306b\u6b8b\u308a\u3001\u518d\u8a2a\u3057\u3066\u3044\u305f\u3060\u3051\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002\u9577\u3044\u76ee\u3067\u898b\u308c\u3070\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u3082\u3064\u3053\u3068\u306f\u8ab0\u306b\u3068\u3063\u3066\u3082\u76ee\u6a19\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u6307\u6a19\u306f\u3001\u696d\u754c\u3092\u554f\u308f\u305a\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u3084\u9867\u5ba2\u306e\u7b2c\u4e00\u5019\u88dc\u3068\u306a\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u5927\u898f\u6a21\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u6709\u76ca\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u9ad8\u3044\u30b9\u30c6\u30a3\u30c3\u30ad\u30cd\u30b9\u6307\u6570\u306f\u3001\u3059\u3079\u3066\u306e\u7523\u696d\u5206\u91ce\u3067\u6210\u529f\u306e\u305f\u3081\u306e\u7b2c\u4e00\u306e\u6307\u6a19\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-60765\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-2.png\" alt=\"Benchmarking-Your-Performance-Against-Competitors-Stickiness\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-2.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-2-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-2-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-2-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2 id=\"11\"> \u6700\u3082\u6d1e\u5bdf\u306b\u6e80\u3061\u305f\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u6307\u6a19<\/h2>\n<p>\u30a2\u30ca\u30ea\u30b9\u30c8\u306e\u6700\u3082\u52b9\u679c\u7684\u306a\u4ed5\u4e8b\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5f8c\u3001\u3064\u307e\u308a\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u5f8c\u306b\u59cb\u307e\u308a\u307e\u3059\u3002\u901a\u5e38\u3001\u30a2\u30d7\u30ea\u306e\u6307\u6a19\u3092\u8abf\u67fb\u3059\u308b\u6839\u672c\u7684\u306a\u76ee\u7684\u306f\u9867\u5ba2\u7dad\u6301\u3067\u3042\u308a\u3001\u3060\u304b\u3089\u3053\u305d\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u304c\u6210\u529f\u304b\u3069\u3046\u304b\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002\u7af6\u5408\u4ed6\u793e\u3092\u6bd4\u8f03\u3059\u308b\u969b\u306b\u805e\u304f\u3079\u304d\u3053\u3068\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<h3><strong>\u30e6\u30fc\u30b6\u30fc\u306f\u3069\u306e\u304f\u3089\u3044\u30a2\u30af\u30c6\u30a3\u30d6\u3067\u3059\u304b\uff1f<\/strong><\/h3>\n<p><strong>\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\uff1a<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\u30c7\u30a4\u30ea\u30fc\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\uff08DAU\uff09<\/li>\n<li style=\"font-weight: 400;\">\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\uff08MAU\uff09<\/li>\n<li style=\"font-weight: 400;\">\u5e73\u5747\u30a2\u30d7\u30ea\u30bb\u30c3\u30b7\u30e7\u30f3\uff08\u5e73\u5747\u6ede\u5728\u6642\u9593\u3068\u3082\u547c\u3070\u308c\u308b\uff09<\/li>\n<li style=\"font-weight: 400;\">\u30b9\u30c6\u30a3\u30c3\u30ad\u30cd\u30b9\u307e\u305f\u306fDAU\/MAU<\/li>\n<\/ul>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u3068\u540c\u69d8\u306b\u3001\u65e5\u6b21\u304a\u3088\u3073\u6708\u6b21\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u306f\u696d\u754c\u3054\u3068\u306b\u7570\u306a\u308a\u307e\u3059\u3002\u30a2\u30d7\u30ea\u306e\u4e2d\u306b\u306f\u3001\u65e5\u5e38\u7684\u306b\u4f7f\u7528\u3059\u308b\u3082\u306e\u3082\u3042\u308c\u3070\u3001\u3042\u307e\u308a\u983b\u7e41\u306b\u4f7f\u7528\u3057\u306a\u3044\u3082\u306e\u3001\u305f\u307e\u306b\u3057\u304b\u4f7f\u7528\u3057\u306a\u3044\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u3002 \u307e\u305a\u3001\u81ea\u793e\u306e\u30a2\u30d7\u30ea\u304c\u65e5\u5e38\u7684\u306b\u4f7f\u3046\u3082\u306e\u306a\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u305f\u307e\u306b\u3057\u304b\u4f7f\u308f\u306a\u3044\u3082\u306e\u306a\u306e\u304b\u3001\u305d\u306e\u30ec\u30d9\u30eb\u3092\u5224\u65ad\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u540c\u696d\u4ed6\u793e\u306e\u985e\u4f3c\u30a2\u30d7\u30ea\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3057\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30d7\u30ea\u306e\u5e73\u5747\u7684\u306a\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u3082\u540c\u69d8\u3067\u3059\u3002e\u30e9\u30fc\u30cb\u30f3\u30b0\u30a2\u30d7\u30ea\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u5c11\u306a\u304f\u3068\u30821\u3064\u306e\u30b3\u30fc\u30b9\u306e\u30ec\u30c3\u30b9\u30f3\u4e2d\u306f\u30a2\u30af\u30c6\u30a3\u30d6\u3067\u3042\u3063\u3066\u307b\u3057\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u30a4\u30f3\u30b9\u30bf\u30f3\u30c8\u7ffb\u8a33\u30a2\u30d7\u30ea\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306f1\u56de\u306e\u30a2\u30af\u30bb\u30b9\u306b\u305d\u308c\u307b\u3069\u9577\u3044\u6642\u9593\u3092\u8cbb\u3084\u3059\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5206\u304b\u308a\u307e\u3059\u3088\u306d\u3002\u3042\u306a\u305f\u306e\u30cb\u30c3\u30c1\u306a\u5206\u91ce\u3067\u4f55\u304c\u4e00\u822c\u7684\u304b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u00a0<\/p>\n<p>\u30b9\u30c6\u30a3\u30c3\u30ad\u30cd\u30b9\u306f\u3001\u30a2\u30d7\u30ea\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u4eba\u306e\u5e73\u5747\u7684\u306a\u6d3b\u52d5\u30ec\u30d9\u30eb\u3092\u76f4\u63a5\u793a\u3059\u3082\u306e\u3067\u3001\u3059\u3079\u3066\u306e\u30a2\u30d7\u30ea\u3067\u898b\u308b\u3079\u304d\u8cb4\u91cd\u306a\u6307\u6a19\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u6e2c\u5b9a\u6708\u306e\u3046\u3061\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u3067\u30a2\u30af\u30c6\u30a3\u30d6\u3060\u3063\u305f\u5e73\u5747\u65e5\u6570\u3092\u8a08\u7b97\u3057\u307e\u3059\u3002\u3053\u306e\u6307\u6a19\u3092\u696d\u754c\u6a19\u6e96\u3068\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u30a2\u30d7\u30ea\u304c\u3069\u306e\u3088\u3046\u306b\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3 id=\"13\" style=\"text-align: center;\"><strong>\u52b9\u679c\u7684\u306a\u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3092\u884c\u3046\u305f\u3081\u306e\u3059\u3079\u3066\u306e\u30d2\u30f3\u30c8\u3068\u30b3\u30c4\u3092\u5f97\u308b<\/strong><\/h3>\n<div class=\"stepped-form stepped-form--background\">\n  <div class=\"stepped-form__content\">\n      \n<div data-contact-us=\"split\"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-asset-type=\"N\/A\"\ndata-contact-us-hidden-campaign-name=\"N\/A\"\ndata-contact-us-hidden-campaign-solution=\"N\/A\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-form-location-breadcrumbs=\"Form Corp\/Reports\/\u81ea\u793e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6307\u6a19\u3068\u306f\uff1f\/Content\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-button-caption=\"\u4eca\u3059\u3050\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\"\ndata-contact-us-hidden-cta-description=\"null\"\ndata-contact-us-hidden-cta-url=\"null\"\ndata-contact-us-i18n-title=\"\u52b9\u679c\u7684\u306a\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u30d2\u30f3\u30c8\u3092\u5f97\u3088\u3046\uff01 \"\ndata-contact-us-i18n-submit_button=\"\u4eca\u3059\u3050\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading!\"\ndata-contact-us-i18n-success_subtitle=\"We hope you enjoy these insights.\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\n>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<h3 id=\"13\">\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\u3084\u30ea\u30fc\u30c1\u306f\u3069\u3046\u306a\u3063\u3066\u3044\u308b\u306e\u304b\uff1f<\/h3>\n<h4><b>\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u305f\u3081\u306e\u6307\u6a19:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/support.similarweb.com\/hc\/ja\/articles\/214073989-%E3%82%A2%E3%83%97%E3%83%AA%E3%81%AE%E3%83%80%E3%82%A6%E3%83%B3%E3%83%AD%E3%83%BC%E3%83%89%E6%95%B0-Android\">\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570<\/a><\/li>\n<li style=\"font-weight: 400;\">\u30e6\u30cb\u30fc\u30af\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570<\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/support.similarweb.com\/hc\/ja\/articles\/213501045-%E3%82%A2%E3%83%97%E3%83%AA%E5%88%86%E6%9E%90-%E3%82%A4%E3%83%B3%E3%82%B9%E3%83%88%E3%83%BC%E3%83%AB%E6%99%AE%E5%8F%8A%E7%8E%87\">\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u666e\u53ca\u7387<\/a>\u00a0<\/li>\n<\/ul>\n<p>\u4e00\u5b9a\u671f\u9593\u5185\u306b\u5230\u9054\u3057\u305f\u3044\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6e08\u307f\u30a2\u30d7\u30ea\u306e\u6570\u306b\u3064\u3044\u3066\u3001\u3059\u3067\u306b\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u73fe\u5b9f\u7684\u3067\u3059\u304b\uff1f\u696d\u754c\u5e73\u5747\u3092\u78ba\u8a8d\u3057\u3001\u6b63\u3057\u3044\u65b9\u5411\u306b\u9032\u3093\u3067\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u76e3\u8996\u3057\u7d9a\u3051\u307e\u3059\u3002<\/p>\n<p>\u30e6\u30cb\u30fc\u30af\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u306f\u3001\u30a2\u30d7\u30ea\u304c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u305f\u30c7\u30d0\u30a4\u30b9\u306e\u6570\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306f\u3001Google Play\u3084Apple\u306eApp Store\u304b\u3089\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u540c\u3058\u30c7\u30d0\u30a4\u30b9\u306b\u4f55\u5ea6\u3082\u884c\u308f\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u666e\u53ca\u7387\u306f\u3001\u5b9a\u7fa9\u3055\u308c\u305f\u5730\u57df\u306e\u5168\u30c7\u30d0\u30a4\u30b9\u306e\u3046\u3061\u3001\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u30c7\u30d0\u30a4\u30b9\u306e\u5272\u5408\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u304c\u6700\u5927\u53ef\u80fd\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3068\u306e\u95a2\u9023\u3067\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u306e\u5168iPhone\u306e30\uff05\u306b\u30a2\u30d7\u30ea\u304c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u305f\u3068\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-60768\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-5.png\" alt=\"Benchmarking Your Performance Against Competitors - App Analysis\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-5.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-5-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-5-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Blog-Post-Screenshots_-Benchmarking-Your-Performance-Against-Competitors-5-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3 id=\"14\"><strong>\u8a55\u4fa1\u3084\u30e9\u30f3\u30ad\u30f3\u30b0\u306f\u3069\u306e\u304f\u3089\u3044\u9ad8\u3044\u306e\u304b\uff1f<\/strong><\/h3>\n<h4><b>\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u305f\u3081\u306e\u6307\u6a19:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\">Google Play\u3067\u306e\u30e9\u30f3\u30ad\u30f3\u30b0<\/li>\n<li style=\"font-weight: 400;\">App Store\u3067\u306e\u30e9\u30f3\u30ad\u30f3\u30b0<\/li>\n<\/ul>\n<p>\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306e1\uff5e5\u6bb5\u968e\u306e\u661f\u8a55\u4fa1\u306b\u57fa\u3065\u304f<a href=\"https:\/\/support.similarweb.com\/hc\/ja\/articles\/360014600538-%E3%82%A2%E3%83%97%E3%83%AA%E5%88%86%E6%9E%90-%E3%83%A9%E3%83%B3%E3%82%AD%E3%83%B3%E3%82%B0\">\u30b7\u30df\u30e9\u30fc\u30a6\u30a7\u30d6\u306e\u30a2\u30d7\u30ea\u30e9\u30f3\u30ad\u30f3\u30b0<\/a>\u3092\u5229\u7528\u3057\u3066\u3001\u7af6\u5408\u30a2\u30d7\u30ea\u306b\u5bfe\u3059\u308b\u81ea\u793e\u30a2\u30d7\u30ea\u306e\u4eba\u6c17\u5ea6\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3057\u307e\u3057\u3087\u3046\u3002\u591a\u304f\u306e\u6f5c\u5728\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u4f3c\u305f\u3088\u3046\u306a\u30a2\u30d7\u30ea\u304c\u3044\u304f\u3064\u304b\u3042\u308b\u5834\u5408\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u9ad8\u3044\u3082\u306e\u3084<a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/how-to-use-amazon-product-reviews-to-boost-your-ecommerce-strategy\/\">\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc<\/a>\u3092\u3082\u3068\u306b\u5224\u65ad\u3057\u307e\u3059\u3002\u5e73\u5747\u3088\u308a\u4f4e\u3044\u30e9\u30f3\u30ad\u30f3\u30b0\u306f\u3001UX\/UI\u306e\u554f\u984c\u3084\u8ca7\u5f31\u306a\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u53cd\u6620\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>\u4eba\u6c17\u30a2\u30d7\u30ea<\/strong><\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_8b91331f-614b-4a10-ad9f-852157887f7d\" data-title=\"Top Ranking Apps\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?OkP\"><\/div>\n\n<p>&nbsp;<\/p>\n<h2 id=\"15\">\u7d50\u8ad6<\/h2>\n<p>\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u307f\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u6210\u529f\u306e\u9375\u3068\u306a\u308b\u8981\u56e0\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6307\u6a19\u306f\u3001\u6210\u529f\u3078\u306e\u6210\u529f\u3078\u306e\u9053\u7b4b\u3092\u63cf\u304d\u3001\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u3046\u307e\u304f\u3044\u3063\u305f\u3082\u306e\u306f\u7e70\u308a\u8fd4\u3057\u3001\u305d\u3046\u3067\u306a\u3044\u3082\u306e\u306f\u4fee\u6b63\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u7af6\u5408\u4ed6\u793e\u3082\u540c\u3058\u3053\u3068\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u5916\u5074\u304b\u3089\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5f7c\u3089\u306e\u30d7\u30ed\u30bb\u30b9\u3084\u6226\u7565\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u30c7\u30fc\u30bf\u3092\u624b\u306b\u5165\u308c\u307e\u3057\u3087\u3046\u3002\u30b7\u30df\u30e9\u30fc\u30a6\u30a7\u30d6\u306e<a href=\"https:\/\/www.similarweb.com\/corp\/ja\/research\/\">\u30ea\u30b5\u30fc\u30c1\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u30c4\u30fc\u30eb<\/a>\u3092\u4f7f\u3063\u3066\u3001\u7af6\u5408\u4ed6\u793e\u306e\u95a2\u9023\u3059\u308b\u6307\u6a19\u3092\u3059\u3079\u3066\u5165\u624b\u3057\u307e\u3057\u3087\u3046\u3002\u7af6\u5408\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u3092\u884c\u3044\u3001\u3069\u3053\u306b\u554f\u984c\u304c\u3042\u308b\u306e\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u5229\u7528\u3057\u3066\u3001\u6226\u7565\u7684\u306a\u8cea\u554f\u3092\u6c7a\u5b9a\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u3092\u69cb\u7bc9\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30b7\u30df\u30e9\u30fc\u30a6\u30a7\u30d6\u306e\u5206\u6790\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b<a href=\"https:\/\/pro.similarweb.com\/\">\u7121\u6599\u3067\u767b\u9332<\/a>\u3059\u308b\u3068\u3001\u5e45\u5e83\u3044\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6e2c\u5b9a\u57fa\u6e96\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/corp\/research\/contact-us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-60827 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/02\/Banner-Research-Solution-1.jpg\" alt=\"\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5206\u6790\u3092\u4f7f\u3063\u3066\u8cb4\u793e\u306e\u30b7\u30a7\u30a2\u3092\u62e1\u3052\u3088\u3046\" width=\"930\" height=\"180\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Banner-Research-Solution-1.jpg 930w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Banner-Research-Solution-1-300x58.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Banner-Research-Solution-1-768x149.jpg 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/a><\/p>\n<p><i>This blog post was written with <\/i><i>Ruth M. Trucks.<\/i><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u81ea\u4f53\u306f\u3001\u5546\u696d\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u3068\u540c\u3058\u304f\u3089\u3044\u53e4\u3044\u6982\u5ff5\u3067\u3059\u304c\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6307\u6a19\u3084\u30c7\u30fc\u30bf\u5206\u6790\u306f\u6bd4\u8f03\u7684\u65b0\u3057\u3044\u3082\u306e\u3067\u3059\u3002\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306e\u5bfe\u8c61\u304c\u30b9\u30e2\u30fc\u30eb\u30d3\u30b8\u30cd\u30b9\u3067\u308c\u696d\u754c\u306e\u5de8\u4eba\u3067\u3042\u308c\u3001\u81ea\u793e\u30d3\u30b8\u30cd\u30b9\u6210\u529f\u306e\u53ef\u80fd\u6027\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u30a6\u30a7\u30d6\u306e\u6307\u6a19\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 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[&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":65641,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6441,2901],"tags":[],"class_list":["post-101481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-benchmarking","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u81ea\u793e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6307\u6a19\u3068\u306f\uff1f| Similarweb<\/title>\n<meta name=\"description\" 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