{"id":101731,"date":"2021-12-06T11:55:43","date_gmt":"2021-12-06T11:55:43","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=101731"},"modified":"2024-03-28T12:53:46","modified_gmt":"2024-03-28T12:53:46","slug":"contacts-plus-context","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/contacts-plus-context\/","title":{"rendered":"Why Contacts Plus Context Is the Killer Combo for 2022"},"content":{"rendered":"

Sales automation is dead.<\/p>\n

Well, thoughtless<\/em> sales automation, anyway.<\/p>\n

Don\u2019t get me wrong \u2013 ever since its inception, most of us have been big fans of the technology and what it can achieve.<\/p>\n

It streamlines the sales process and frees up our time. It helps us remember to follow up with people (even if we\u2019d rather forget about some of them, some days).<\/p>\n

But if all the sales tools<\/a> we\u2019ve ever wanted are at our fingertips. And our competitors\u2019 fingertips. And their partners\u2019 fingertips. And your great-aunt-that-runs-an-ecommerce-store-for-cat-hats\u2019 fingertips (you get the gist). Then it begs the question…<\/p>\n

Has the magic worn off?<\/h2>\n

Let\u2019s be honest \u2013 in this day and age we can all smell an auto-generated email a mile away.<\/p>\n

It doesn\u2019t matter how seamlessly we insert those {companies}, those {job_titles} or even those {weather_talking_points}. Your auto-generated masterpiece can just end up looking like clever junk mail to your prospect.<\/p>\n

Which \u2013 depending on their frame of mind when they receive it \u2013 they might find even more annoying than dumb junk mail.<\/p>\n

Monogrammed spam is still spam, after all.<\/p>\n

\"Unwanted<\/p>\n

Putting the \u201cpersonal\u201d back into personalization<\/h2>\n

Good news is, you don\u2019t have to throw your technology in the dumpster \u2013 and go back to the sales Stone Age \u2013 to make your outreach truly personal.<\/p>\n

Prospecting, we all know, is about finding the right person<\/strong> and reaching them with the right message<\/strong>.<\/p>\n

That message needs to be timely. Insightful. And above all, in this noisy world, attention-grabbing.<\/p>\n

Not easy. That\u2019s why we built Similarweb Sales Intelligence<\/strong>.<\/p>\n

Made by salespeople, for salespeople, Sales Intelligence handles the trickiest parts of prospecting so well, you won\u2019t want to do without it.<\/p>\n

\"Sales<\/p>\n

Reach out directly to decision-makers<\/h3>\n

First off, Similarweb Sales Intelligence now has best-in-class contacts<\/strong> built in.<\/p>\n

This means you can quickly connect with the right people, with direct business phone and email access to high-quality decision-makers.<\/p>\n

Find the prospects ready to buy<\/h3>\n

Secondly, we help you discover businesses that match your ideal customer profile using our database<\/a> of 100M+ websites and 100+ digital filters. It\u2019s all in our Lead Generator, with filters like:<\/p>\n