{"id":103668,"date":"2022-01-10T09:39:58","date_gmt":"2022-01-10T09:39:58","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=103668"},"modified":"2025-07-21T11:53:49","modified_gmt":"2025-07-21T11:53:49","slug":"get-competitive-results","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/research\/company-research\/get-competitive-results\/","title":{"rendered":"How to Get Results With Similarweb Competitive Intelligence"},"content":{"rendered":"

On the field, professional sports are the pinnacle of competitive achievement. And world-class athletes, like Michael Jordan, could teach you a thing or two about winning off it, too. After all, “Talent wins games, but teamwork and intelligence win championships”.<\/p>\n

Make no doubts about it, winning is a team sport. Competing in such a pressurized environment takes collaboration and insight across all levels \u2013 and learnings apply on and off the field.<\/p>\n

The same goes for the boardroom. As a strategic leader, how do you evolve competitive intelligence<\/a> to change the game and gain an unfair advantage over your rivals?<\/p>\n

Marginal gains are the difference between players and world-class champions<\/h2>\n

Most players have similar training and sleeping regimes. But gold medalists, and champions, pay attention to the extra 5% or 10% they can optimize, and that makes all the difference. Such tiny margins can help them dominate.<\/p>\n

In business, going from an ‘average’ player to your industry’s ultimate competitor also involves tiny margins. You may already have a competitive intelligence program, but if you want to be a G.O.A.T (Greatest of All Time) you need to up your game and use data and insights to react and anticipate your competitive strengths against your rival\u2019s weaknesses<\/a>.<\/p>\n

Ready to start outperforming the competition? Here\u2019s how the Similarweb Digital Suite can help you accelerate your competitive strategy.<\/p>\n

Up your competitive game in 4 steps<\/h2>\n

Similarweb\u2019s premium features provide insights so powerful they will change how you tackle your key business challenges and help you build a plan to compete harder than ever.<\/p>\n

1. Size up your competitor\u2019s team to analyze the impact of their overall performance<\/h3>\n

Going for gold doesn\u2019t just happen on the field. It takes preparation, like sizing up your nearest competitors and drilling down the performance of their players to get the full picture.<\/p>\n

By breaking down each player\u2019s key performance metrics, then aggregating them into a single view, a coach can easily assess an entire team\u2019s strengths and weaknesses.<\/p>\n

You can take a similar approach to win in the digital world and size up your opposition to understand their total global digital footprint with Company Analysis.<\/p>\n

The challenge for many business analysts is it\u2019s not easy to build a single view of their competitors by analyzing total traffic and engagement data.<\/p>\n

Imagine the senior executive team asked you to present your eCommerce strategy<\/a> to increase market share<\/a> by 5% in Europe. Without a tool like Company Analysis, you wouldn\u2019t be able to quickly benchmark your company\u2019s performance to your rivals \u2013 because each country has a local website, and some have multiple subdomains for eCommerce transactions.<\/p>\n

But with a unified view of your competitors, you can quickly define any company based on the multiple websites or domains it owns, and reveal its total digital reach and performance. This way you can confidently choose a competitive strategy to win across key metrics and increase your share in markets where opportunities lie.<\/p>\n

\"Company<\/p>\n

BUSINESS OUTCOME: <\/b>Identify opportunities to win digital traffic share<\/a> by benchmarking<\/a> the aggregate performance of your key rivals and accurately analyzing their digital performance.<\/p>\n

2. Compare scores “apples to apples” to see how you stack up<\/h3>\n

One of the highlights of a major athletics tournament is the decathlon, which consists of 10 track and field events \u2013 pole vault, high jump, long jump, javelin, shot put, discus, 110-meter hurdles, then 100 meters, 400 meters, and 1500 meters races.<\/p>\n

The goal for athletes competing in the grueling two-day event is to achieve the perfect score of 1,000 points in each event, for a total score of 10,000. Those who go the extra mile, and benchmark their scores “apples to apples” for each event, have a unique advantage when preparing for future tournaments.<\/p>\n

The same is true for business strategists who need to benchmark their digital performance against key rivals and emerging players, but don\u2019t have the tools to break down and isolate website traffic<\/a> to take their analysis deeper.<\/p>\n

By leveling up with Segment Analysis<\/b><\/a>, <\/b>you can access insights so powerful they transform your strategic business decisions. Do you want to know how a competitor’s brand or business line is performing on a top retailer\u2019s website? What about specific trending topics<\/a> across global and regional publishers?<\/p>\n

Segment Analysis is a strategist\u2019s secret weapon when it comes to revealing competitive performance. It enables you to slice and dice websites into business lines, brands, or topics for an “apples to apples” comparison so you can dive into granular and accurate insights to make better recommendations for your business.<\/p>\n

\"Segment<\/p>\n

BUSINESS OUTCOME: <\/b>Make smarter business decisions by analyzing business lines, brands, and topics across websites to reveal page-level traffic so granular and accurate that you can benchmark performance \u2018apples to apples\u2019.<\/p>\n

3. Focus on win rates and conversion goals to improve key performance metrics<\/h3>\n

The relay is one of athletics\u2019 most technically challenging events. The passing of the baton from player to player requires perfect timing, and if it\u2019s dropped mid-change over? It\u2019s game over.<\/p>\n

By focusing on marginal gains, the team increases their speed, improves their conversion rate, and their overall performance.<\/p>\n

Using a similar strategy, business leaders that focus on the money and optimizing conversion rates<\/a> go from hitting their commercial targets to smashing expectations. If you don\u2019t understand conversion rates and how you compare to your key rivals, then there isn\u2019t any value in driving traffic to your website in the first place.<\/p>\n

But without the conversion benchmarks to compare against industry leaders<\/a> and rising players, it\u2019s hard to know whether your product is flying off the digital shelf<\/a> or lagging behind.<\/p>\n

What if you could track conversion rates, whether that\u2019s check-out pages or new subscriptions, to help you remove digital blindspots?<\/p>\n

Conversion Analysis<\/b><\/a> uncovers how your company is performing against the competition so you can identify where to optimize your channel strategy and ultimately improve bottom-of-the-funnel metrics.<\/p>\n

By analyzing your competitors\u2019 best-performing marketing channels<\/a>, you can learn what is (or isn\u2019t) working for them and reveal their on-site search trends to maximize product or brand search terms for your own website.<\/p>\n

\"Conversion<\/p>\n

BUSINESS OUTCOME: <\/b>Improve business growth and conversion rates by uncovering your key rivals\u2019 bottom-of-the-funnel metrics, plus optimize your on-site search strategy.<\/p>\n

4. Continuously track performance and get alerts for major changes<\/h3>\n

For many professional athletes, a personalized training plan that tracks performance is essential to stay on track and meeting goals, and achievements.<\/p>\n

This is where everything comes together \u2013 from monitoring weight, diet, optimizing training schedules, and personal best scores \u2013 so true champions can benchmark themselves against the competition<\/a>. By tracking and monitoring performance over time, they can spot marginal gains that improve their game.<\/p>\n

In the digital world, business leaders also need to track their own performance against their rivals to know how they\u2019re performing in the market.<\/p>\n

Competitive Tracking<\/b> is the easiest way to keep tabs on your competitors\u2019 key metrics and monitor them against your own digital performance. It can even notify you of any significant changes in your competitive landscape<\/a>, so you\u2019re always in the know.<\/p>\n

It gives you a birds-eye view of your market, so you can benchmark your digital performance against your competitors and industry. You can easily track digital market share<\/a> over time, add website segments to compare overall website traffic performance, and track updates in one place.<\/p>\n

And you can get started today. We\u2019ve just released an early version of Competitive Tracking, to reshape your competitive intelligence. Go to My Trackers<\/i> to set up your first tracker \u2013 whether that\u2019s your direct or indirect competitors or a list of movers and shakers you want to keep an eye on.<\/p>\n

Check out the smart insights to spot recent changes and make strategic decisions faster than ever.<\/p>\n

\"Track<\/p>\n

BUSINESS OUTCOME: <\/b>Make faster, better strategic decisions by tracking your company\u2019s digital performance against the market (and competition) for continuous competitive monitoring<\/a>, and react to recent changes.<\/p>\n

Become the ultimate player<\/h2>\n

Similarweb Digital Suite Ultimate package gives you the tools to set your strategy apart from other players so you can dominate in the ultimate game.<\/p>\n