{"id":103967,"date":"2021-12-21T17:09:25","date_gmt":"2021-12-21T17:09:25","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=103967"},"modified":"2025-03-30T13:55:06","modified_gmt":"2025-03-30T13:55:06","slug":"marketing-tactics","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-tactics\/","title":{"rendered":"7 Must-Have Marketing Tactics You Need to Try"},"content":{"rendered":"<p>In the game of marketing, doesn\u2019t everyone want to reach their business goals with ease? Or better yet \u2013 exceed them. To get it done, you need to create a <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/dddm\/\">data-driven<\/a> game plan and fill out your roster with the best players (or marketing tactics).<\/p>\n<p>Here we\u2019ll run you through 7 powerhouse marketing tactics and <a href=\"https:\/\/www.similarweb.com\/corp\/web\/strategy\/\">marketing analysis tools<\/a> to help you reach your business goals and grow your brand in the digital sphere and beyond.<\/p>\n<h2>What are marketing tactics?<\/h2>\n<p>Marketing tactics are the actions you take to achieve your business goals. You\u2019ll use different tactics to achieve different goals, whether your goal is to build awareness, trust, or boost conversions. Choosing the right tactics that work with your specific audience is key. Marketing growth strategist Katelyn Bourgoin explains it best:<\/p>\n<p>https:\/\/twitter.com\/KateBour\/status\/1466524926467358723<\/p>\n<p>You might be wondering, how do your digital marketing tactics work within your marketing strategy?<\/p>\n<p><strong>Marketing strategy vs. marketing tactics<\/strong><\/p>\n<p>Your marketing strategy is the big picture plan of action to reach your business goals. Marketing tactics are measurable actions to execute on organizational strategy.<\/p>\n<p>Essentially your marketing tactics nestle into the bigger picture of strategic vision.<\/p>\n<p>Every company has:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-103970\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Illustrations-for-Vision-Strategy-Objectives-and-Marketing-Tactics-scaled.png\" alt=\"Illustrations for Vision, Strategy, Objectives and Marketing Tactics\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Illustrations-for-Vision-Strategy-Objectives-and-Marketing-Tactics-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Illustrations-for-Vision-Strategy-Objectives-and-Marketing-Tactics-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Illustrations-for-Vision-Strategy-Objectives-and-Marketing-Tactics-1024x576.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Illustrations-for-Vision-Strategy-Objectives-and-Marketing-Tactics-768x432.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Illustrations-for-Vision-Strategy-Objectives-and-Marketing-Tactics-1536x864.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Illustrations-for-Vision-Strategy-Objectives-and-Marketing-Tactics-2048x1152.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Strategy and tactics are on the same team and must always align with one another to be effective. A company\u2019s plan might include metrics and marketing goals that look something like this:<\/p>\n<ul>\n<li><strong>Vision:<\/strong> Increase <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-guide\/\">market share<\/a> by 10% by increasing <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/share-of-voice\/\">share of voice<\/a><\/li>\n<li><strong>Strategy:<\/strong> Earn trust on platforms that our target audience knows and trusts<\/li>\n<li><strong>Objective 1:<\/strong> Increase followers of our brand by 5% on LinkedIn<\/li>\n<li><strong>Tactics:<\/strong>\n<ul>\n<li>Make a co-branded webinar with industry experts<\/li>\n<li>Gain viewership via LinkedIn paid advertising<\/li>\n<li>Edit a series of short educational videos for LinkedIn<\/li>\n<li>Specifically, publish for and on this platform<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"stepped-form stepped-form--background\">\n  <div class=\"stepped-form__content\">\n      \n<div data-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us=\"split\"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"Marketing Tactics Template\"\ndata-contact-us-hidden-campaign-solution=\"All\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-form-location-breadcrumbs=\"Form Corp\/Reports\/7 Must-Have Marketing Tactics You Need to Try\/Content\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-sfcmpid=\"70167000000c3HSAAY\"\ndata-contact-us-hidden-member-status=\"Downloaded\"\ndata-contact-us-hidden-button-caption=\"Download\"\ndata-contact-us-hidden-cta-description=\"null\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-Template.pdf\"\ndata-contact-us-i18n-title=\"&lt;i&gt;See How Your Vision, Strategy Objectives, and Tactics Work Together&lt;\/i&gt;\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading!\"\ndata-contact-us-i18n-success_subtitle=\"We hope you enjoy these insights.\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-Template.pdf\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-Template.pdf\"\n>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<h2>Marketing tactics &#8211; the fundamentals<\/h2>\n<p>Before we get into specific marketing tactics, there are a few principles to always keep in mind to achieve results quickly.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-103972\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/the-5-fundamentals-for-marketing-tactics-scaled.png\" alt=\"the 5 fundamentals for marketing tactics\" width=\"2560\" height=\"846\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/the-5-fundamentals-for-marketing-tactics-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/the-5-fundamentals-for-marketing-tactics-300x99.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/the-5-fundamentals-for-marketing-tactics-1024x338.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/the-5-fundamentals-for-marketing-tactics-768x254.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/the-5-fundamentals-for-marketing-tactics-1536x507.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/the-5-fundamentals-for-marketing-tactics-2048x677.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h3>Allocate resources tactfully<\/h3>\n<p>When deciding on tactics, make sure to consider your resources carefully. Resources include people, platforms, skills, network, and marketing budget. Always keep your business goals as a marker for decision-making and don\u2019t spend above your means.<\/p>\n<h3>Think about the journey of your target audience<\/h3>\n<p>When <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/content-creation-process\/\">creating content,<\/a> focus on the <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/search-intent\/\">user\u2019s intent<\/a>. Get to know them and their interests. Create high-quality content to anticipate their pain points. The user experience and customer experience may be different from one another. See what SEO expert and CEO of SparkToro, Rand Fishkin has to say about it:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Pssst.. Customer research and audience research are *not* the same thing.<\/p>\n<p>Customers = people who&#39;ve already bought from you.<br \/>Audience = people who may become future customers, or might influence your future customers.<\/p>\n<p>5 big mistakes folks are making here:<\/p>\n<p>&mdash; Rand Fishkin (follow @randderuiter on Threads) (@randfish) <a href=\"https:\/\/twitter.com\/randfish\/status\/1470490858118078481?ref_src=twsrc%5Etfw\">December 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>Focus on community<\/h3>\n<p>You are not just a brand, but a community of people. Your target audience likes to see you and your people. Content is about relationship building. SaaS and agencies investor, founder, and adviser Eric Siu says:<\/p>\n<p>https:\/\/twitter.com\/ericosiu\/status\/1465395880136036352<\/p>\n<h3>Vary your content<\/h3>\n<p>People learn in different ways. Some people are visual learners, others respond to audio, still others are experiential learners. Give your target audience variety in your content.<\/p>\n<p>You can combine different mediums to <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/audience-engagement\/\">engage your audience<\/a> with multiple formats at once, like this YouTube video from Permaculture instructor Andrew Millison using a lightboard to explain the process of Permaculture site analysis below. It successfully overlays schematics onto a video presentation which is an effective tactic to engage his <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">target audience.<\/a><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/-XNiacRhzuM\" width=\"100%\" height=\"400\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h3>Take advantage of remote learning tools<\/h3>\n<p>Remote training and schooling <a href=\"https:\/\/www.cbinsights.com\/research\/back-to-school-tech-transforming-education-learning-post-covid-19\/\" target=\"_blank\" rel=\"noopener noreferrer\">leapt forward<\/a> during the COVID-19 pandemic. As a result, there are so many digital education tools, like <a href=\"https:\/\/www.similarweb.com\/website\/kahoot.com\/\">Kahoot<\/a> for gamified learning, <a href=\"https:\/\/www.similarweb.com\/website\/animaker.com\/\">Animaker<\/a> or <a href=\"https:\/\/www.similarweb.com\/website\/lumen5.com\/\">Lumen5<\/a> for animated infographics and whiteboard videos, and <a href=\"https:\/\/www.similarweb.com\/website\/mentimeter.com\/\">Mentimeter<\/a> for real-time polling results. Utilize them to make your content more interactive, engaging, and fun.<\/p>\n<h3>Keywords research<\/h3>\n<p>Running <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-research\/\">keyword research<\/a> shows you what your audience is searching for online, so you can build topics around what they need.<\/p>\n<p>We use keywords to:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/content-optimization\/\">Optimize web content<\/a><\/li>\n<li>Find affiliate relationships<\/li>\n<li>Bid on paid advertisements<\/li>\n<li>Create webinar topics<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/influencer-marketing-tips\/\">Find influencers<\/a><\/li>\n<\/ul>\n<p>Doing your research not only helps you decide what topics to focus on, but it can give you inspiration about the best format to use (i.e. podcast over article).<\/p>\n<h2>7 marketing tactics that help you move the needle<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-104148 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-10-scaled.png\" alt=\"Marketing tactics circles with 7 different types\" width=\"2560\" height=\"2560\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-10-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-10-300x300.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-10-1024x1024.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-10-150x150.png 150w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-10-768x768.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-10-1536x1536.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-10-2048x2048.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h3>1. Harness the power of interactive content<\/h3>\n<p>Interactive content is a no-fail way to engage your audience.<\/p>\n<p>So, what is <a href=\"https:\/\/www.singlegrain.com\/blog-posts\/content-marketing\/7-types-of-interactive-content-why-and-how-to-use-them\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive content<\/a>? Interactive content is anything that requires active participation vs. passive consumption. It can include things like:<\/p>\n<ul>\n<li>Quizzes<\/li>\n<li>Polls and surveys<\/li>\n<li>Calculators<\/li>\n<li>Interactive infographics<\/li>\n<li>Interactive emails<\/li>\n<li>Data visualizations<\/li>\n<\/ul>\n<p>Interactive content is more likely to go viral and get shared \u2013 effectively growing your reach and <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-awareness\/\">brand awareness<\/a>.<\/p>\n<p>For the start of 2022, Grammarly asked people to vote on the word of the year.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-103974\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Grammarly-lp-to-vote-for-the-2021-Grammarly-business-word-of-the-year-scaled.png\" alt=\"Grammarly lp to vote for the 2021 Grammarly business word of the year\" width=\"2560\" height=\"1142\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Grammarly-lp-to-vote-for-the-2021-Grammarly-business-word-of-the-year-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Grammarly-lp-to-vote-for-the-2021-Grammarly-business-word-of-the-year-300x134.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Grammarly-lp-to-vote-for-the-2021-Grammarly-business-word-of-the-year-1024x457.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Grammarly-lp-to-vote-for-the-2021-Grammarly-business-word-of-the-year-768x343.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Grammarly-lp-to-vote-for-the-2021-Grammarly-business-word-of-the-year-1536x685.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Grammarly-lp-to-vote-for-the-2021-Grammarly-business-word-of-the-year-2048x914.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Similarweb quizzed you in June to find out if you were on <a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/digital-trends-quiz\/\">top of the latest digital trends<\/a> right as our brand underwent a makeover (rebrand). And it worked.<\/p>\n<p>Want to boost engagement and get your brand out there? Interactive <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/\">content marketing<\/a> is a powerful play.<\/p>\n<h3>2. Host a webinar<\/h3>\n<p>A webinar is one steller way you can vary your content. The basic idea is that you are <a href=\"https:\/\/www.similarweb.com\/corp\/webinars\/marketing-channels-that-convert\/\">educating your target audience<\/a> on your brand in video format that you can make interactive.<\/p>\n<p>Viewers sign up in advance, giving you an opportunity to capture emails, AKA leads. That way you can continue a conversation with them after the event.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A lot of marketers are sleeping on LinkedIn.<\/p>\n<p>For SparkToro, we promoted next week&#39;s Office Hours webinar on Twitter and LinkedIn 1hr ago and the difference in signups are absurd:<\/p>\n<p>Twitter: 3<br \/>LinkedIn: 34 <a href=\"https:\/\/t.co\/YRt8cjVlnC\">pic.twitter.com\/YRt8cjVlnC<\/a><\/p>\n<p>&mdash; Amanda Natividad (@amandanat) <a href=\"https:\/\/twitter.com\/amandanat\/status\/1466874204171563010?ref_src=twsrc%5Etfw\">December 3, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>There is chat functionality in most platforms. You can take questions and comments in real time. If you want some moderation, the comments can go to a moderator who asks them at a designated point in the event<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/pyneM53Z5Ro\" width=\"100%\" height=\"400\" frameborder=\"0\"><\/iframe><\/p>\n<p>Webinars are perfect for <a href=\"https:\/\/www.similarweb.com\/corp\/sales\/lead-gen\/\">lead generation<\/a>. At the end of the webinar, offer your product to the webinar attendees.<\/p>\n<p>Another benefit: you can repurpose content from the webinar in post, or video.<\/p>\n<p>Remember that consumers are concerned about the privacy of their data. So, whether you\u2019re hosting internally or choosing a webinar platform keep that in mind.<\/p>\n<h3>3. Create hype with a video<\/h3>\n<p>Video learning isn\u2019t new. Once Google began to show video search results, video as a marketing tactic skyrocketed.<\/p>\n<ul>\n<li><a href=\"https:\/\/invideo.io\/blog\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">72% of customers<\/a> said they would rather learn about a product or service by way of video<\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\" target=\"_blank\" rel=\"noopener noreferrer\">30% of marketers<\/a> plan to invest more into this format in 2022 than any other format<\/li>\n<li>Almost <a href=\"https:\/\/www.comparitech.com\/tv-streaming\/youtube-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 billion videos<\/a> are watched on YouTube every day<\/li>\n<\/ul>\n<p>In the words of leading marketer Eric Siu:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Trend #5: The pie for YouTube will keep growing and growing<\/p>\n<p>There is a reason why <a href=\"https:\/\/twitter.com\/MrBeast?ref_src=twsrc%5Etfw\">@MrBeast<\/a> keeps focusing on Youtube. It&#39;s still the #2 search engine in the world and does more revenue than Netflix! (over $30B)<\/p>\n<p>It is not too late to focus on YouTube!<\/p>\n<p>&mdash; ericosiu (@ericosiu) <a href=\"https:\/\/twitter.com\/ericosiu\/status\/1460638823562375170?ref_src=twsrc%5Etfw\">November 16, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Remember that YouTube is not the only platform to market on. There is Vevo, Patreon, Vimeo, Instagram, and TikTok for video content of various lengths. There are also live streaming social media channels, like LinkedIn Live, Facebook Live, and Instagram Live.<\/p>\n<p>Format, finishing, and editing needs differ on each of these platforms. Keep your resources and user journey in mind when entering the video content world.<\/p>\n<h3>4. Write evergreen blogs<\/h3>\n<p>Having a blog is a must for search engine optimization (<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/\">SEO<\/a>). Putting resources into creating strong evergreen blogs that rank pays off overtime. Writing content connected to your business and topics your audience is searching for, will help you bring in consistent <a href=\"https:\/\/www.similarweb.com\/website\/\">website traffic<\/a> (for free) overtime.<\/p>\n<p>Consider this: Blog content has the <a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\" target=\"_blank\" rel=\"noopener noreferrer\">third highest ROI<\/a> of any content format.<\/p>\n<p>In order to stand out in a crowded digital landscape, you need to bring something unique. If you\u2019re concerned that you will give away too much free information on a blog, <a href=\"https:\/\/dotcomwords.com.au\/blogging\/giving-away-too-much-on-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">don\u2019t be.<\/a> Blogs are a brilliant place to build authority and trust. If your potential customers can see that you know your stuff and are willing to engage without a paywall, you are building a solid relationship.<\/p>\n<p>Use your blog to offer some social proof to your consumers. It\u2019s always more valuable for them to see your successful interaction with a client. You can create case studies or <a href=\"https:\/\/www.similarweb.com\/corp\/clients\/tourism-new-zealand-success-story\/\">feature pieces.<\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-103976\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-case-study-example-for-eToro.jpg\" alt=\"Similarweb case study example for eToro\" width=\"793\" height=\"1121\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-case-study-example-for-eToro.jpg 793w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-case-study-example-for-eToro-212x300.jpg 212w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-case-study-example-for-eToro-724x1024.jpg 724w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-case-study-example-for-eToro-768x1086.jpg 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/p>\n<p>Linking internally to other blog articles within your owned site and to external links helps build your website\u2019s authority. If you choose your links carefully, you can also improve the user experience for visitors to your site, which is the ultimate goal. Nevertheless, you should avoid linking to your direct competition, as that will drive your reader to their site.<\/p>\n<h3>5. Focus on referrals<\/h3>\n<p>Referral traffic is any traffic coming from <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/affiliate-marketing\/how-to-find-affiliates\/\">affiliate partners,<\/a> content partners, and direct <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/advertising\/media-buying\/\">media buying<\/a> or news coverage. People trust referrals more than they do ads from a company and as a result, are primed to be more loyal. The lifetime value for new referral customers is <a href=\"https:\/\/www.saasquatch.com\/blog\/rs-17-referral-marketing-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">16% higher<\/a> than non-referrals. <strong>This tactic yields backlinks to your site and helps you achieve increased brand awareness.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-103978\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-stat-about-The-lifetime-value-for-new-referral-customers-is-16-higher-than-non-referrals-scaled.png\" alt=\"Marketing Tactics stat about The lifetime value for new referral customers is 16% higher than non-referrals\" width=\"2560\" height=\"714\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-stat-about-The-lifetime-value-for-new-referral-customers-is-16-higher-than-non-referrals-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-stat-about-The-lifetime-value-for-new-referral-customers-is-16-higher-than-non-referrals-300x84.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-stat-about-The-lifetime-value-for-new-referral-customers-is-16-higher-than-non-referrals-1024x286.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-stat-about-The-lifetime-value-for-new-referral-customers-is-16-higher-than-non-referrals-768x214.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-stat-about-The-lifetime-value-for-new-referral-customers-is-16-higher-than-non-referrals-1536x429.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-stat-about-The-lifetime-value-for-new-referral-customers-is-16-higher-than-non-referrals-2048x572.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h3>6. Get in on native advertising<\/h3>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/native-advertising\/\">Native advertising<\/a> is a way of using paid ads, like display ads, to blend in with the look and feel of an existing site, social media platform, or search engine and get your message across without being too salesy.<\/p>\n<p>They blend in so well as they are meant to be as non-intrusive as possible and sometimes they are unnoticeable as ads unlike most PPC efforts.<\/p>\n<p>If you see \u201csuggested,\u201d \u201crecommended,\u201d \u201cpromoted,\u201d or \u201csponsorship\u201d on a piece of content, these are signs of native advertising. Also, you may see a small icon on top that will confirm that this is indeed native advertising if you click on it.<\/p>\n<p>Native advertising as a marketing tactic can be a major advantage. Here are some stats to show you just how influential it is as a tactic:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.sharethrough.com\/blog\/ad-effectiveness-study-native-ads-vs-banner-ads#:~:text=25%25%20more%20consumers%20were%20measured,format)%20than%20display%20ad%20units.&amp;text=32%25%20of%20respondents%20said%20the,just%2019%25%20for%20display%20ads.\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>25% of consumers<\/strong><\/a> look at in-feed native ads over regular banners<\/li>\n<li><a href=\"https:\/\/medium.com\/nativeadvertising\/infographic-5-reasons-why-native-advertising-works-5f82606299be\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>97% of mobile media buyers<\/strong><\/a> said that native advertising was effective at <strong>achieving branding goals<\/strong><\/li>\n<li><strong>41% of brands use native advertising<\/strong> in some form in their <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/digital-marketing-strategy\/\">digital marketing strategy<\/a><\/li>\n<\/ul>\n<p>The bottom line is that native advertising is effective, valuable and a useful way to promote your brand and execute your marketing campaigns.<\/p>\n<h3>7. Use display ads to retarget your missed customers<\/h3>\n<p>Retargeting display ads are an example of a paid marketing tactic to increase <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-conversion-optimization\/\">conversion rates<\/a>. They aim to recapture someone who left your website without converting. If a visitor leaves your site without a conversion, you can pay to keep your brand on their screen and in their minds.<\/p>\n<p>These retargeted ads show up wherever Google or another seller has ad space. They are the ads that populate in the middle of text or on the sidebar when you\u2019re scrolling a blog for example.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-103979 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb\u2019s-Display-ad-Creatives-examples-for-Reiss.com_-scaled.png\" alt=\"Similarweb\u2019s Display ad Creatives examples for Reiss.com\" width=\"2560\" height=\"1334\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb\u2019s-Display-ad-Creatives-examples-for-Reiss.com_-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb\u2019s-Display-ad-Creatives-examples-for-Reiss.com_-300x156.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb\u2019s-Display-ad-Creatives-examples-for-Reiss.com_-1024x534.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb\u2019s-Display-ad-Creatives-examples-for-Reiss.com_-768x400.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb\u2019s-Display-ad-Creatives-examples-for-Reiss.com_-1536x801.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb\u2019s-Display-ad-Creatives-examples-for-Reiss.com_-2048x1067.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2>Tools for effective marketing tactics<\/h2>\n<p>For your digital marketing tactics to make an impact, they need to be backed by accurate and real-time data. After all, writing a bunch of <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/evergreen-content\/\">evergreen articles<\/a> about posts not relevant for your audience won\u2019t help you achieve your goals.<\/p>\n<p>But having data on your own website isn\u2019t enough. Having visibility on the data for your competitors and industry at large can give you even more of an advantage when it comes to setting up marketing tactics that work. Similarweb Digital Marketing Intelligence provides unrivaled data so you benchmark against your competition. Here are some of the features that give you an edge:<\/p>\n<h3>Marketing channels overview<\/h3>\n<p>Marketing Channel Overview helps distinguish what <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-channels\/\">marketing channels<\/a> work best for you versus your competition. This is essential in understanding where best to place your focus before choosing tactics.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-104155 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-11-scaled.png\" alt=\"Marketing Channels in Similarweb for Marketing Tactics\" width=\"2560\" height=\"1336\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-11-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-11-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-11-1024x534.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-11-768x401.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-11-1536x802.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-Tactics-11-2048x1069.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h3>Keywords by buyers\u2019 journey<\/h3>\n<p>To support your overall <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/content-marketing-strategy\/\">content strategy<\/a>, you can create keyword lists by buyer\u2019s journey using the <a href=\"https:\/\/www.similarweb.com\/corp\/search\/keyword-research\/\">keyword tool.<\/a> Filter by keyword phrases like &#8220;what&#8221; or &#8220;which&#8221; that reflect buyers&#8217; exploration phase at the top of the funnel (TOFU) and so on to see which keywords have high search and traffic volumes.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-103982 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-Keywords-for-hotels.com-booking.com-and-expedia.com_-scaled.png\" alt=\"Similarweb Keywords for hotels.com, booking.com and expedia.com\" width=\"2560\" height=\"1334\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-Keywords-for-hotels.com-booking.com-and-expedia.com_-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-Keywords-for-hotels.com-booking.com-and-expedia.com_-300x156.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-Keywords-for-hotels.com-booking.com-and-expedia.com_-1024x534.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-Keywords-for-hotels.com-booking.com-and-expedia.com_-768x400.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-Keywords-for-hotels.com-booking.com-and-expedia.com_-1536x801.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-Keywords-for-hotels.com-booking.com-and-expedia.com_-2048x1067.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>This allows you to understand the journey of your user. Someone at the top of your funnel (TOFU) will search much differently than someone at the bottom (BOFU). By researching the buyer\u2019s journey, you can create a content strategy to cover every step of your funnel.<\/p>\n<h3>SERP snapshot and features tool<\/h3>\n<p>Search engines give a lot more than just written content in results now. Similarweb provides insight on these features with the <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/serp-features\/\">SERP Features<\/a> Tool and SERP Snapshot.<\/p>\n<p>Within the <a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/4407367349137-SERP-Snapshot\">SERP Snapshot,<\/a> you can see what links are ranking for a keyword. You also get to see within which feature they are placed, like \u201cproduct listing ads,\u201d \u201cimages,\u201d \u201crelated questions.\u201d<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/8307gXtLZMM\" width=\"100%\" height=\"400\" frameborder=\"0\"><\/iframe><\/p>\n<p>You can then allocate resources for your target audience. These tools are invaluable in crafting a multimedia content strategy.<\/p>\n<h3>Keywords by industry<\/h3>\n<p>In order to get published on sites that you don\u2019t own, you need to understand what is trending within your industry. You may know that people are talking about how NFTs will disrupt digital marketing. However, the keyword trending in that topic might be \u201cblockchain.\u201d Use the Keyword by Industry function to create trending content that is SEO optimized.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/tPqZF08b0gQ\" width=\"100%\" height=\"400\" frameborder=\"0\"><\/iframe><\/p>\n<h3>Content publishing sites<\/h3>\n<p>You can look at the <a href=\"https:\/\/www.similarweb.com\/top-websites\/\">Top Ten Domains<\/a> that are capturing <a href=\"https:\/\/www.similarweb.com\/corp\/web\/affiliate\/\">referral traffic<\/a> for a targeted keyword. From this data set, you have the ability to filter further. Discover affiliates, content publishing sites, and influencers sending traffic for that keyword. Now, you have your partnership hit list.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-103986 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-Organic-Competitors-example-for-the-keyword-group-winter-jackets-scaled.png\" alt=\"Similarweb Organic Competitors example for the keyword group winter jackets\" width=\"2560\" height=\"1334\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-Organic-Competitors-example-for-the-keyword-group-winter-jackets-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-Organic-Competitors-example-for-the-keyword-group-winter-jackets-300x156.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-Organic-Competitors-example-for-the-keyword-group-winter-jackets-1024x534.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-Organic-Competitors-example-for-the-keyword-group-winter-jackets-768x400.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-Organic-Competitors-example-for-the-keyword-group-winter-jackets-1536x801.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-Organic-Competitors-example-for-the-keyword-group-winter-jackets-2048x1067.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h3>Affiliate engagement score<\/h3>\n<p>Increasingly, Google is rewarding engagement on your webpage as an important ranking factor. You can use Similarweb\u2019s proprietary affiliate engagement score to see which potential affiliates send highly engaged traffic.<\/p>\n<h3>Discover ad partners<\/h3>\n<p>When creating your display ads, you don\u2019t have to make decisions blindly. Similarweb\u2019s Marketing Intelligence has functionality for this digital marketing tactic.<\/p>\n<p>Within the <a href=\"https:\/\/www.similarweb.com\/corp\/web\/audience-analysis\/\">Audience Insights<\/a> area of the tool, you can see which sites your visitor also visited in a day.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-103988\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Similarweb-Audience-Interests-feature-for-asos.com-zara.com-and-urbanoutfillters.com_.gif\" alt=\"Similarweb Audience Interests feature for asos.com, zara.com and urbanoutfillters.com\" width=\"600\" height=\"443\" \/><\/p>\n<p>A high overlap score means there is shared relevance between your site and one of the other visited ones. If the visited site has AdSense, you can start placing ads immediately.<\/p>\n<p>Use our Display Ad Creatives section to optimize the graphics of your ads against your competition.<\/p>\n<h2>Achieve results with marketing tactics<\/h2>\n<p>You wouldn\u2019t draft your dream team without an idea of what gaps and opportunities your team has and what players are coming up in that round. When it comes to game time, coaches watch film tape and run in-depth analysis of their opponent\u2019s tactics in order to pick their own. Without data, it\u2019s really hard to make effective decisions.<\/p>\n<p>Marketing tactics allow you to take action on your organizational insights. Key performance indicators help your department move the organization forward. Research tools allow you to gain key insight that informs your tactical decisions.<\/p>\n<p>Marketing tactics allow you to take action on those insights. The roster of what tactics to deploy is a game of resources. It\u2019s challenging, ever-changing, and lucrative when done right.<br \/>\nKeep your business goals in mind and think innovatively to keep your target audience engaged while executing your marketing plan effectively.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Enjoy 360 Visibility 24\/7<\/p>\n                                    <p class=\"post-banner__subtitle\">Get the data you need to adapt to industry trends in an instant.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Try Similarweb free<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>FAQs<\/h2>\n<p><b>What are marketing tactics?<\/b><\/p>\n<p>Marketing tactics are the steps you take to achieve the various goals you have for your business.<\/p>\n<p><b>What is an example of a marketing tactic?<\/b><\/p>\n<p>Interactive content is an effective marketing tactic. Interactive content, such as quizzes, polls and data visualizations, is a great way of engaging your audience, and in turn, a great way to boost your brand awareness.<\/p>\n<p><b>What are different types of marketing tactics?<\/b><\/p>\n<p>There are several types of marketing tactics, including:<\/p>\n<ol>\n<li aria-level=\"1\">Interactive content<\/li>\n<li aria-level=\"1\">Webinars<\/li>\n<li aria-level=\"1\">Video content<\/li>\n<li aria-level=\"1\">Evergreen blogs<\/li>\n<li aria-level=\"1\">Focus on referral traffic<\/li>\n<li aria-level=\"1\">Native advertising<\/li>\n<li aria-level=\"1\">Display ads<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>In the game of marketing, doesn\u2019t everyone want to reach their business goals with ease? Or better yet \u2013 exceed them. To get it done, you need to create a data-driven game plan and fill out your roster with the best players (or marketing tactics). Here we\u2019ll run you through 7 powerhouse marketing tactics and [&hellip;]<\/p>\n","protected":false},"author":283,"featured_media":103995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6387,6401,6373,2803,7009,6359,6345],"tags":[],"class_list":["post-103967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-affiliate-marketing","category-content-marketing","category-marketing","category-marketing-strategy","category-sem-ppc","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Marketing Tactics to Reach Your Goals Faster | Similarweb<\/title>\n<meta name=\"description\" content=\"Marketing tactics help you reach your objectives and complete your strategy. We\u2019ll give you some top marketing tactics and tools you need to take action.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-tactics\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yael Klass\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-tactics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-tactics\/\"},\"author\":{\"name\":\"Yael Klass\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/1ae85f694c722348fe83d610eef50b19\"},\"headline\":\"7 Must-Have Marketing Tactics You Need to Try\",\"datePublished\":\"2021-12-21T17:09:25+00:00\",\"dateModified\":\"2025-03-30T13:55:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-tactics\/\"},\"wordCount\":2619,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-tactics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Illustration-of-stakeholders-executing-different-marketing-tactics.png\",\"articleSection\":[\"Ad Intelligence\",\"Affiliate Marketing\",\"Content Marketing\",\"Marketing\",\"Marketing Strategy\",\"SEM &amp; PPC\",\"SEO\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-tactics\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-tactics\/\",\"name\":\"7 Marketing Tactics to Reach Your Goals Faster | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-tactics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-tactics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Illustration-of-stakeholders-executing-different-marketing-tactics.png\",\"datePublished\":\"2021-12-21T17:09:25+00:00\",\"dateModified\":\"2025-03-30T13:55:06+00:00\",\"description\":\"Marketing tactics help you reach your objectives and complete your strategy. 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