{"id":105091,"date":"2022-01-13T19:00:36","date_gmt":"2022-01-13T19:00:36","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=105091"},"modified":"2025-07-21T09:12:51","modified_gmt":"2025-07-21T09:12:51","slug":"top-ecommerce-podcasts","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/top-ecommerce-podcasts\/","title":{"rendered":"Top eCommerce Podcasts to Listen to Today"},"content":{"rendered":"<p>With the number of monthly listeners expected to <a href=\"https:\/\/www.emarketer.com\/learningcenter\/guides\/the-podcast-industry-report-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">reach nearly 118 million<\/a> in the U.S., podcasts are a great marketing and traffic-generating tool for businesses, particularly those in eCommerce. Understanding the most popular ones and their audience can also boost the <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/advertising\/media-buying\/\">media buying<\/a> strategy. To help these stakeholders effectively tap into podcasts to boost revenue, we used Similarweb <a href=\"https:\/\/www.similarweb.com\/corp\/web\/\">Web Intelligence<\/a> to analyze the best eCommerce podcasts and their related websites.<\/p>\n<h2>Why should you care about eCommerce podcasts?<\/h2>\n<p>Simply put, a popular podcast can put your brand on the map.<\/p>\n<p>For example, some of the top eCommerce podcasts drive nearly a third of traffic to Shopify websites. In addition to its site, Shopify is home to 2.3 million active stores and drives listeners to Shopify Masters, its own podcast.<\/p>\n<p>As eCommerce soared in popularity over the past two years, so has traffic <a href=\"https:\/\/www.digitalcommerce360.com\/2021\/05\/18\/us-ecommerce-sales-climb-39-in-q1-2021\/\">to podcast websites<\/a>.<\/p>\n<p>So, which podcasts are winning, and what makes them different?<\/p>\n<div id=\"attachment_105093\" style=\"width: 1318px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-105093\" class=\"wp-image-105093 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Engagement.png\" alt=\"Engagement for some eCommerce podcasts\" width=\"1308\" height=\"680\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Engagement.png 1308w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Engagement-300x156.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Engagement-1024x532.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Engagement-768x399.png 768w\" sizes=\"(max-width: 1308px) 100vw, 1308px\" \/><p id=\"caption-attachment-105093\" class=\"wp-caption-text\"><em>Traffic and engagement metrics for some of our winners (via Web Intelligence)<\/em><\/p><\/div>\n<h2>Top 4 eCommerce podcast picks for retailers and brands<\/h2>\n<h3>1. <a href=\"https:\/\/mywifequitherjob.com\/category\/podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\">My Wife Quit Her Job<\/a><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-105094 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/My-Wife-Quit-Her-Job.png\" alt=\"My Wife Quit Her Job\" width=\"1901\" height=\"937\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/My-Wife-Quit-Her-Job.png 1901w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/My-Wife-Quit-Her-Job-300x148.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/My-Wife-Quit-Her-Job-1024x505.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/My-Wife-Quit-Her-Job-768x379.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/My-Wife-Quit-Her-Job-1536x757.png 1536w\" sizes=\"(max-width: 1901px) 100vw, 1901px\" \/><\/p>\n<p>Listen here on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-my-wife-quit-her-job-podcast-with-steve-chou\/id858972561\">iOS<\/a> or <a href=\"https:\/\/open.spotify.com\/show\/1CGUVypFSioKChn7NIrEDn\">Spotify<\/a><\/p>\n<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-105091-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/MWQHJ386YearEnd2021-1.mp3?_=1\" \/><a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/MWQHJ386YearEnd2021-1.mp3\">https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/MWQHJ386YearEnd2021-1.mp3<\/a><\/audio>\n<ul>\n<li aria-level=\"1\"><b>Host: Steve Chou<\/b><\/li>\n<li aria-level=\"1\"><strong>Audience<\/strong>: Listeners looking to get started in eCommerce<\/li>\n<\/ul>\n<p>In addition to its catchy name, the traffic to this podcast\u2019s website really impressed us.<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/website\/mywifequitherjob.com\/\">Mywifequitherjob.com<\/a> received an average of 216,800 monthly visits this year \u2014 triple that of eCommerceFuel, which ranks second. It\u2019s one of the top sites capturing traffic for the keyword \u201ceCommerce,\u201d which generated 2.8% of visits.<\/p>\n<div id=\"attachment_105096\" style=\"width: 1373px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-105096\" class=\"wp-image-105096 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Total-traffic-for-eCommerce-in-the-last-3-months.png\" alt=\"Total traffic for the keyword &quot;eCommerce&quot; in the last 3 months\" width=\"1363\" height=\"716\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Total-traffic-for-eCommerce-in-the-last-3-months.png 1363w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Total-traffic-for-eCommerce-in-the-last-3-months-300x158.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Total-traffic-for-eCommerce-in-the-last-3-months-1024x538.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Total-traffic-for-eCommerce-in-the-last-3-months-768x403.png 768w\" sizes=\"(max-width: 1363px) 100vw, 1363px\" \/><p id=\"caption-attachment-105096\" class=\"wp-caption-text\"><em>Traffic for the keyword &#8220;eCommerce,&#8221; via Web Intelligence<\/em><\/p><\/div>\n<p>Host Steve Chou started the MyWifeQuitHerJob podcast after his wife quit her job to spend more time with their two kids. After dedicating his \u201cday job\u201d fully to this new venture, Steve shares actionable tips with others looking to break out of their nine-to-five and into eCommerce.<\/p>\n<p>Recent topics include <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-vs-ebay\/\">selling on Amazon<\/a> and growing your business with a range of <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/growth-hacking-ecommerce\/\">eCommerce marketing tactics<\/a>.<\/p>\n<h3>Traffic trends<\/h3>\n<p>Organic traffic accounts for 72% of visits to mywifequitherjob.com \u2013 more than our runner-ups eCommercefuel.com (27.7%), <a href=\"https:\/\/www.similarweb.com\/website\/ecommerceinfluence.com\/\">eCommerceinfluence.com<\/a> (62.7%), and eCommercefastlane.com (57.8%).<\/p>\n<p>Direct channels account for just 20% of traffic, so it\u2019s clear that SEO is a key success for this brand.<\/p>\n<p>Looking to escape the trappings of a traditional nine-to-five, become a top seller on Amazon, or grow your own business with a variety of smart <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-strategies-grow-sales\/\">eCommerce strategies<\/a>? Give this podcast a listen.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Want more Amazon insights?<\/p>\n                                    <p class=\"post-banner__subtitle\">Check out Shopper Intelligence<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/?solution=shopper\"\n                           data-disable-dynamic-tracking\n                        >Go now<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h3>2. <a href=\"https:\/\/www.eCommercefuel.com\/podcasts\/all-podcasts\/\" target=\"_blank\" rel=\"noopener noreferrer\">eCommerceFuel<\/a><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-105097 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/eCommerce-Fuel.png\" alt=\"eCommerce Fuel\" width=\"1891\" height=\"930\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/eCommerce-Fuel.png 1891w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/eCommerce-Fuel-300x148.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/eCommerce-Fuel-1024x504.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/eCommerce-Fuel-768x378.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/eCommerce-Fuel-1536x755.png 1536w\" sizes=\"(max-width: 1891px) 100vw, 1891px\" \/><\/p>\n<p>Listen here on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/ecomfuel\/id679570743\">iOS<\/a> and <a href=\"https:\/\/open.spotify.com\/show\/34bJpbzMf4d2vnWctnnXLa\">Spotify<\/a><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-105091-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/EP410ECOMMERCEFUELv2.mp3?_=2\" \/><a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/EP410ECOMMERCEFUELv2.mp3\">https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/EP410ECOMMERCEFUELv2.mp3<\/a><\/audio>\n<ul>\n<li aria-level=\"1\"><b>Host: Andrew Youderian<\/b><\/li>\n<li aria-level=\"1\"><b>Audience: Listeners with any level of eCommerce experience\u00a0<\/b><\/li>\n<\/ul>\n<p>Veteran eCommerce expert Andrew Youderian hosts the eCommerceFuel podcast, which builds a supportive community for global eCommerce store owners. The keyword \u201ceCommerce\u201d accounts for 4.8% of site traffic, showing that the podcast is a true player in the online retail space.<\/p>\n<h3>Traffic trends<\/h3>\n<p>Since August 2018, direct channels account for nearly 66% of the 2.6 million <a href=\"https:\/\/www.similarweb.com\/website\/ecommercefuel.com\/\">visits to eCommercefuel.com<\/a> vs. 21% for its counterparts, illustrating the strength of the eCommerceFuel brand.<\/p>\n<p>eCommerceFuel visitors are highly engaged, averaging 6.6 pages per visit with a 4:27 visit duration. In contrast, MyWifeQuitHerJob visitors average just under 1.5 pages per visit and one minute on the website. Yet, at 213,803 monthly visits, are more than twice that of eCommerceFuel.<\/p>\n<p>If you\u2019re looking to connect with like-minded, data-centric eStore owners and fuel up on eCommerce content, tune in to this podcast.<\/p>\n<h3>3. <a href=\"https:\/\/www.shopify.com\/blog\/topics\/podcasts\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify Masters<\/a><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-105099\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-masters-podcast.png\" alt=\"Shopify masters podcast\" width=\"728\" height=\"442\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-masters-podcast.png 728w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-masters-podcast-300x182.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p>Listen here on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-smart-passive-income-online-business-and\/id383084001?ls=1&amp;mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">SoundCloud<\/a> for iOS or on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/shopify-masters\/id900763980?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">iTunes<\/a> or <a href=\"https:\/\/open.spotify.com\/show\/77uc0yX736H3nBx8r9GdUG\">Spotify<\/a><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-105091-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/ep432-teddystratford.mp3?_=3\" \/><a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/ep432-teddystratford.mp3\">https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/ep432-teddystratford.mp3<\/a><\/audio>\n<ul>\n<li><strong>Host:<\/strong> Kurt Elster<\/li>\n<li><strong>Audience:<\/strong> Shopify merchants looking for actionable tips and inspiration<\/li>\n<\/ul>\n<p>This Shopify podcast profiles different merchants on its platform to discuss the lessons they learned and their path to success. Topics include scaling your eCommerce business, <a href=\"https:\/\/www.similarweb.com\/blog\/investor\/asset-research\/esg-investing\/\">sustainable brands<\/a>, getting acquired, <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/create-amazon-bundles\/\">bundling offerings<\/a>, and <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-analysis\/\">conversion analysis<\/a>.<\/p>\n<h3>Traffic trends<\/h3>\n<p>With almost 57 million monthly visitors today, shopify.com is a definite leader in the eCommerce industry. Desktop visits account for most traffic to its online stores, so the podcast is a great way for sellers to boost mobile traffic.<\/p>\n<p>Shopify\u2019s website offers paid access to Shopify Masters. Shopify itself generates 5.8% of traffic from the keyword \u201cshopify masters,\u201d showing that the podcast is a powerful tool to generate traffic to the <a href=\"https:\/\/www.similarweb.com\/top-websites\/e-commerce-and-shopping\/\">leading eCommerce platform<\/a>.<\/p>\n<p>Shopify seller or thinking of joining the platform? Turn up the volume on this one.<\/p>\n<h3>4. <a href=\"https:\/\/www.practicaleCommerce.com\/tag\/podcasts\" target=\"_blank\" rel=\"noopener noreferrer\">eCommerce Conversations (Practical eCommerce)<\/a><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-105100 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Practical-ecommerce.png\" alt=\"Practical eCommerce\" width=\"966\" height=\"509\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Practical-ecommerce.png 966w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Practical-ecommerce-300x158.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Practical-ecommerce-768x405.png 768w\" sizes=\"(max-width: 966px) 100vw, 966px\" \/><\/p>\n<p>Listen here on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\" target=\"_blank\" rel=\"noopener noreferrer\">iOS<\/a> and <a href=\"https:\/\/open.spotify.com\/show\/2Ql2TyQIIZA1ohElMCg0rC\">Spotify<\/a><\/p>\n<ul>\n<li><strong>Host:<\/strong> Eric Bandholz<\/li>\n<li><strong>Audience:<\/strong> Listeners with all levels of experience<\/li>\n<\/ul>\n<p>This interview-style podcast focuses on the stories of successful entrepreneurs. Recent podcast episodes include selling to mass merchandisers, SEO keyword optimization, content marketing, and eCommerce acquisitions.<\/p>\n<h3>Traffic trends<\/h3>\n<p>Organic search accounted for almost 80% of <a href=\"https:\/\/www.similarweb.com\/website\/fizzle.co\/\">traffic to fizzle.co<\/a> over the past year, far more than its closest competitors. Practical eCommerce ranked #44 in the list of the <a href=\"https:\/\/www.similarweb.com\/top-websites\/\">top 100 websites<\/a> driving traffic to the \u201ceCommerce\u201d keyword as far back as 2018. Now, it averages 358,894 visitors a month, the most popular of the top selected podcast websites after Shopify.<\/p>\n<div id=\"attachment_105102\" style=\"width: 1375px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-105102\" class=\"wp-image-105102 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Channels-overview.png\" alt=\"Top eCommerce Podcasts: Channels Overview\" width=\"1365\" height=\"598\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Channels-overview.png 1365w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Channels-overview-300x131.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Channels-overview-1024x449.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Channels-overview-768x336.png 768w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><p id=\"caption-attachment-105102\" class=\"wp-caption-text\"><em>Organic search traffic to fizzle.co exceeds competitors (via Similarweb Web Intelligence)<\/em><\/p><\/div>\n<p>If you\u2019re looking to learn from the top online retail influencers, eCommerce Conversations is your chosen pick.<\/p>\n<h2>Top eCommerce podcasts: Honorable mention, growth<\/h2>\n<p>The next batch of podcasts certainly impressed us with recent, explosive growth \u2014 here\u2019s why you should keep an eye (er, ear) on them.<\/p>\n<h3>1. <a href=\"https:\/\/ecommercefastlane.com\/podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\">eCommerce Fastlane<\/a><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-105103 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/eCommerce-Fastlane.png\" alt=\"eCommerce Fastlane\" width=\"870\" height=\"546\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/eCommerce-Fastlane.png 870w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/eCommerce-Fastlane-300x188.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/eCommerce-Fastlane-768x482.png 768w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/p>\n<p>Listen here on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-fastlane-shopify-growth-strategies-where\/id1383980232\" target=\"_blank\" rel=\"noopener noreferrer\">iOS<\/a> or <a href=\"https:\/\/open.spotify.com\/show\/3NXb9XBWN81Us3suywpuUN\">Spotify<\/a><\/p>\n<ul>\n<li><strong>Host:<\/strong> Steve Hutt<\/li>\n<li><strong>Audience:<\/strong> Anyone looking to grow a new Shopify eCommerce business or jumpstart their existing one<\/li>\n<\/ul>\n<p>Host Steve Hutt shares his expertise in scaling some of the most powerful brands at Shopify Plus during his day job to help listeners navigate the fiercely competitive eCommerce industry.<\/p>\n<p>Recent podcast episodes include marketing strategies and tactics to scale your business, drive growth and revenue with email marketing, implement marketing automation, and increase customer loyalty.<\/p>\n<h3>Traffic trends<\/h3>\n<p>This podcast is growing in a (very) fast lane! <a href=\"https:\/\/www.similarweb.com\/website\/eCommercefastlane.com\/\">Traffic to eCommercefastlane.com<\/a> nearly doubled from 7,223 visitors in May to almost 14,428 in July of this year.<\/p>\n<p>Unsurprisingly, it directs 27.8% of its <a href=\"https:\/\/www.similarweb.com\/website\/shopify.com\/\">traffic to the shopify.com<\/a> website, illustrating the symbiotic relationship between podcasts and eCommerce brands.<\/p>\n<p>Ready to rule retail? Get in the fast lane now.<\/p>\n<h3>2. <a href=\"https:\/\/2xeCommerce.com\/podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\">2x eCommerce<\/a><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-105104 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/2x-eCommerce.png\" alt=\"2x eCommerce\" width=\"1826\" height=\"893\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/2x-eCommerce.png 1826w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/2x-eCommerce-300x147.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/2x-eCommerce-1024x501.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/2x-eCommerce-768x376.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/2x-eCommerce-1536x751.png 1536w\" sizes=\"(max-width: 1826px) 100vw, 1826px\" \/><\/p>\n<p>Listen here on <a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/2x-ecommerce-podcast\/id1469457545\" target=\"_blank\" rel=\"noopener noreferrer\">iOS<\/a> or <a href=\"https:\/\/open.spotify.com\/show\/6YwoQrXTtYLIywaLJMx8Hn\">Spotify<\/a><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-105091-4\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/b1c5ae25bf4e20b3c957ca7d0f11404e.mp3?_=4\" \/><a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/b1c5ae25bf4e20b3c957ca7d0f11404e.mp3\">https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/b1c5ae25bf4e20b3c957ca7d0f11404e.mp3<\/a><\/audio>\n<ul>\n<li><strong>Host:<\/strong> Kunle Campbell<\/li>\n<li><strong>Audience:<\/strong> eCommerce business owners (intermediate to advanced)<\/li>\n<\/ul>\n<p>Here, retail entrepreneurs share their success stories with a community interested in growth, customer acquisition, enhancing customer lifetime value (CLV), and UX optimization.<\/p>\n<h3>Traffic trends<\/h3>\n<p>With <a href=\"https:\/\/www.similarweb.com\/website\/\">website traffic<\/a> more than tripling from a steady 5,000 monthly visits in 2018 to nearly 14,000 at the beginning of this year, 2x eCommerce more than lived up to its name.<\/p>\n<p>Moreover, organic and direct search accounts for nearly 90% of traffic, showing <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-awareness\/\">strong brand awareness<\/a> and a loyal following.<\/p>\n<p>Entrepreneur in eCommerce? Be all ears for this one.<\/p>\n<h3>3. <a href=\"https:\/\/ecommercemasterplan.com\/podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\">eCommerce Masterplan<\/a><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-105106 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/eCommerce-masterplan.png\" alt=\"eCommerce masterplan\" width=\"1851\" height=\"931\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/eCommerce-masterplan.png 1851w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/eCommerce-masterplan-300x151.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/eCommerce-masterplan-1024x515.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/eCommerce-masterplan-768x386.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/eCommerce-masterplan-1536x773.png 1536w\" sizes=\"(max-width: 1851px) 100vw, 1851px\" \/><\/p>\n<p>Listen here on <a href=\"https:\/\/podcasts.apple.com\/il\/podcast\/ecommerce-masterplan\/id1005744797\" target=\"_blank\" rel=\"noopener noreferrer\">iOS<\/a> or <a href=\"https:\/\/open.spotify.com\/show\/3ka4BlUvRxYZgcA8dElQW3\">Spotify<\/a><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-105091-5\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/ecommerce-masterplan-trailer.mp3?_=5\" \/><a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/ecommerce-masterplan-trailer.mp3\">https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/ecommerce-masterplan-trailer.mp3<\/a><\/audio>\n<ul>\n<li><strong>Host:<\/strong> Chloe Thomas<\/li>\n<li><strong>Audience:<\/strong> Listeners with all levels of experience<\/li>\n<\/ul>\n<p>Launched in 2015, Chloe Thomas, a marketing expert and 15-year veteran of the eCommerce industry, delivers fascinating and inspiring conversations from online business experts.<\/p>\n<h3>Traffic trends<\/h3>\n<p>Since H2 (January &#8211; June) 2018 through 2020, <a href=\"https:\/\/www.similarweb.com\/website\/ecommercemasterplan.com\/\">traffic to eCommercemasterplan.com<\/a> averaged roughly 5,000 monthly visits. In 2021,1 it spiked dramatically \u2013 first to 39,956 monthly visits, then to 72,603 monthly visits in September.<\/p>\n<p>If you\u2019re in the mindset that experts know best, join Chloe and her curated founder guests every Monday.<\/p>\n<h3>4. <a href=\"https:\/\/www.omgcommerce.com\/ecommerce-evolution-podcast\" target=\"_blank\" rel=\"noopener noreferrer\">eCommerce Evolution<\/a><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-105107 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/OMG-ecommerce-evolution.png\" alt=\"OMG eCommerce evolution\" width=\"1866\" height=\"940\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/OMG-ecommerce-evolution.png 1866w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/OMG-ecommerce-evolution-300x151.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/OMG-ecommerce-evolution-1024x516.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/OMG-ecommerce-evolution-768x387.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/OMG-ecommerce-evolution-1536x774.png 1536w\" sizes=\"(max-width: 1866px) 100vw, 1866px\" \/><\/p>\n<p>Listen here on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-evolution\/id1199607462?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">iOS<\/a> or <a href=\"https:\/\/open.spotify.com\/show\/08Tj0iGXFHuzakEDlaFpfi\">Spotify<\/a><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-105091-6\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Cody_Wittick.mp3?_=6\" \/><a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Cody_Wittick.mp3\">https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Cody_Wittick.mp3<\/a><\/audio>\n<ul>\n<li><strong>Host:<\/strong> Brett Curry<\/li>\n<li><strong>Audience:<\/strong> Cravers of a fresh perspective on the latest eCommerce trends<\/li>\n<\/ul>\n<h3>Traffic trends<\/h3>\n<p>Growth is impressive \u2013 after averaging less than 5,000 visits over the past two years, <a href=\"https:\/\/www.similarweb.com\/website\/omgcommerce.com\/\">traffic to omgecommerce.com<\/a> increased by almost eight times in January and by five times in August.<\/p>\n<p>Looking for fresh insights on <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/trending-topics\/\">trending topics<\/a>? Recent episodes of this podcast include protecting your brand, maximizing the potential from the holiday season, and optimizing <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-metrics\/\">eCommerce metrics<\/a>.<\/p>\n<h3>5. <a href=\"https:\/\/www.futurecommerce.com\/episodes\" target=\"_blank\" rel=\"noopener noreferrer\">Future Commerce<\/a><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-105108\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Future-commerce.png\" alt=\"Future commerce\" width=\"1829\" height=\"934\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Future-commerce.png 1829w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Future-commerce-300x153.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Future-commerce-1024x523.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Future-commerce-768x392.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Future-commerce-1536x784.png 1536w\" sizes=\"(max-width: 1829px) 100vw, 1829px\" \/><\/p>\n<p>Listen here on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/future-commerce-podcast-ecommerce-dtc-and-retail-strategy\/id1149397176?mt=2&amp;app=podcast\" target=\"_blank\" rel=\"noopener noreferrer\">iOS<\/a> and <a href=\"https:\/\/open.spotify.com\/show\/7K1ZznxFYEwgYD8BSELZ12\">Spotify<\/a><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-105091-7\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/fc-239-fave-shopping-scenes-episode-audio.mp3?_=7\" \/><a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/fc-239-fave-shopping-scenes-episode-audio.mp3\">https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/fc-239-fave-shopping-scenes-episode-audio.mp3<\/a><\/audio>\n<ul>\n<li><strong>Host:<\/strong> Phillip Jackson and Brian Lange<\/li>\n<li><strong>Audience:<\/strong> Experienced listeners<\/li>\n<\/ul>\n<p>This eCommerce podcast hones in on topics related to the future of the industry such as consumerism, capitalism, and modernity. A particularly riveting sample podcast episode discusses climate accountability and the future of third-party data tracking.<\/p>\n<h3>Traffic trends<\/h3>\n<p><a href=\"https:\/\/www.similarweb.com\/website\/futurecommerce.com\/\">Visitors to Future Commerce<\/a> doubled from 2,154 monthly visits in January to 5,041 in June. Nearly 25% of visits are directed to Spotify to listen to this podcast.<\/p>\n<p>Already on Spotify? Add this one to your playlist.<\/p>\n<h2>Top eCommerce podcasts: Honorable mention, entrepreneurs<\/h2>\n<p>Not sure where to start? Our honorable mentions are great picks for eCommerce enthusiasts as well as more general entrepreneurs.<\/p>\n<h3>1. The Fizzle<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-105110\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/fizzle.co_.png\" alt=\"fizzle.co\" width=\"1855\" height=\"942\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/fizzle.co_.png 1855w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/fizzle.co_-300x152.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/fizzle.co_-1024x520.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/fizzle.co_-768x390.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/fizzle.co_-1536x780.png 1536w\" sizes=\"(max-width: 1855px) 100vw, 1855px\" \/><\/p>\n<p>Listen here on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-fizzle-show\/id656726654\" target=\"_blank\" rel=\"noopener noreferrer\">iOS<\/a> or <a href=\"https:\/\/open.spotify.com\/show\/3g1E22sNwcUh9Bq0PyCqgx\">Spotify<\/a><\/p>\n<ul>\n<li><strong>Host:<\/strong> The Fizzle crew<\/li>\n<li><strong>Audience:<\/strong> Anyone interested in meaningful work and earning a living doing something they love<\/li>\n<\/ul>\n<p>Launched in 2013, this may be one of the oldest podcasts covering topics for the eCommerce industry.<\/p>\n<p>While traffic steadied after reaching 96,305 visits at the beginning of this year, visitors are now more engaged, staying on the website a full minute longer.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-105112 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Traffic-and-engagement-1.png\" alt=\"Traffic and engagement of https:\/\/fizzle.co\/\" width=\"1236\" height=\"762\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Traffic-and-engagement-1.png 1236w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Traffic-and-engagement-1-300x185.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Traffic-and-engagement-1-1024x631.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Traffic-and-engagement-1-768x473.png 768w\" sizes=\"(max-width: 1236px) 100vw, 1236px\" \/><\/p>\n<p>Even if you\u2019re not part of the eCommerce world, you\u2019ll want to hear for yourself why this \u201cvintage\u201d podcast continues to be so popular.<\/p>\n<h3>2. <a href=\"https:\/\/www.nerdmarketing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nerd Marketing eCommerce<\/a><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-105113 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Nerd-Marketing-eCommerce.png\" alt=\"Nerd marketing eCommerce\" width=\"912\" height=\"544\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Nerd-Marketing-eCommerce.png 912w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Nerd-Marketing-eCommerce-300x179.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Nerd-Marketing-eCommerce-768x458.png 768w\" sizes=\"(max-width: 912px) 100vw, 912px\" \/><\/p>\n<p>Listen here on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/nerd-marketing-ecommerce-podcast\/id1121495042?mt=2&amp;ls=1\" target=\"_blank\" rel=\"noopener noreferrer\">iOS<\/a><\/p>\n<ul>\n<li><strong>Host:<\/strong> Drew Sanoki<\/li>\n<li><strong>Audience:<\/strong> Listeners looking for clear, actionable advice backed by data<\/li>\n<\/ul>\n<p>Podcast topics include maximizing revenue from the holidays and Black Friday, positioning your brand, and how to measure marketing. Its website also features newsletters, a blog, and paid courses.<\/p>\n<p>Such rich content no doubt likely contributes to Nerd Marketing\u2019s strong engagement. With an average duration of 2:12 and a <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/bounce-rate\/\">bounce rate<\/a> of 56%, visitors are among the most engaged from podcast websites making the honorable mention list.<\/p>\n<p>Moreover, 85% of monthly <a href=\"https:\/\/www.similarweb.com\/website\/nerdmarketing.com\/\">traffic to nerdmarketing.com<\/a> is generated from organic and direct channels, showing strong SEO and brand awareness.<\/p>\n<p>Proud number nerd? Join Drew and his data-backed show.<\/p>\n<h2>Wrapping it up<\/h2>\n<p>eCommerce podcasts are a great way for retailers, brands, entrepreneurs, Shopify stores, and business owners to drive traffic to get to the next level with their online business. Publishers also need to understand the new media to boost their media buying strategy, and, can use tools like our <a href=\"https:\/\/www.similarweb.com\/corp\/industry\/media\/\">digital solution for media and publishers<\/a>.<\/p>\n<p>To better understand traffic trends to these podcasts and your own business, check out Similarweb Web Intelligence. For bonus eCommerce insights on topics like <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/consumer-demand\/\">consumer demand<\/a>, <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/shopper-behavior\/\">consumer behavior<\/a>, and <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/marketplace-seo\/\">marketplace SEO<\/a>, check out Similarweb&#8217;s sister solution, <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/\">Shopper Intelligence.<\/a><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Schedule a Demo<\/p>\n                                    <p class=\"post-banner__subtitle\">Get the latest digital insights<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/\"\n                           data-disable-dynamic-tracking\n                        >Sign up<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>With the number of monthly listeners expected to reach nearly 118 million in the U.S., podcasts are a great marketing and traffic-generating tool for businesses, particularly those in eCommerce. Understanding the most popular ones and their audience can also boost the media buying strategy. To help these stakeholders effectively tap into podcasts to boost revenue, [&hellip;]<\/p>\n","protected":false},"author":314,"featured_media":105716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6387,6189,2803,6588],"tags":[],"class_list":["post-105091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-ecommerce","category-marketing","category-retail-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top eCommerce Podcasts to Listen to Today | Similarweb<\/title>\n<meta name=\"description\" content=\"Top ecommerce podcasts you need to know: Find out which are the top trending ecommerce podcasts and why, with a full traffic analysis! 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