{"id":105407,"date":"2022-01-03T08:17:13","date_gmt":"2022-01-03T08:17:13","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=105407"},"modified":"2025-08-05T08:16:35","modified_gmt":"2025-08-05T08:16:35","slug":"website-stickiness","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/research\/market-research\/website-stickiness\/","title":{"rendered":"How to Boost Website Stickiness \u2013 Benchmarking and Beyond"},"content":{"rendered":"<p>How can you keep people glued to your website for longer?<\/p>\n<p>If you aren\u2019t sure, don\u2019t worry, we have you covered. We rounded up some proven \u2013 and out-of-the-box \u2013 ways to keep your internet users stuck to your website for longer and converting easier. Keep reading to find out everything you need to know about website stickiness and how to increase yours with <a href=\"https:\/\/www.similarweb.com\/\">digital intelligence<\/a> analysis.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-105416 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/4063_Blog-images-website-stickiness-image-check-06-scaled.png\" alt=\"image of different people browsing online\" width=\"2560\" height=\"1361\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/4063_Blog-images-website-stickiness-image-check-06-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/4063_Blog-images-website-stickiness-image-check-06-300x160.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/4063_Blog-images-website-stickiness-image-check-06-1024x544.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/4063_Blog-images-website-stickiness-image-check-06-768x408.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/4063_Blog-images-website-stickiness-image-check-06-1536x817.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/4063_Blog-images-website-stickiness-image-check-06-2048x1089.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2>What is website stickiness?<\/h2>\n<p>Website stickiness is the degree to which your website visitors stay on your site, engage, and return on average over a given period. When your website is super sticky you can expect:<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/reduce-bounce-rate\/\">Lower bounce rate<\/a><\/li>\n<li aria-level=\"1\">More conversions<\/li>\n<li aria-level=\"1\">Longer time-on-page (the amount of time or <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/session-duration\/\">session duration<\/a> that visitors spend on your site)<\/li>\n<li aria-level=\"1\">More pages-per-visits<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/engagement-rate\/\">Engaged<\/a> visitors (more shares, comments, etc.)<\/li>\n<li aria-level=\"1\">Increased website loyalty (users will be more likely to return to your website)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-105409\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-3.png\" alt=\"image of the definition of website stickiness \" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-3.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-3-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-3-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-3-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Let\u2019s go deeper\u2026<\/p>\n<h2>Why does a sticky website matter?<\/h2>\n<p>Website stickiness reveals a lot about the user experience you are providing and how much value your website visitors find on your site. The more sticky your web pages, the longer people are browsing and interacting.<\/p>\n<p><b>Tracking your website stickiness is one thing,\u00a0but understanding how yours compares to your industry gives you more actionable information.<\/b><\/p>\n<p>For example, say you discover you have a higher <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/bounce-rate\/\">bounce rate<\/a> than average in your industry. You explore specific web pages with the highest bounce rates and examine the other key <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-engagement-metrics\/\">engagement metrics<\/a> to understand why and improve your overall site stickiness \u2013\u00a0in context.<\/p>\n<p>On the flip side, you might pinpoint another website in your industry that is highly sticky across all metrics, including bounce rate. This is your opportunity to explore how you can optimize your own site and learn from what your competitors got right. Let\u2019s say you are asos.com. You discover that zara.com is winning for visit duration, pages per visit, and lowest bounce rate.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-105413\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-7.png\" alt=\"image showing the engagement rate for top eCommerce and retail website\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-7.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-7-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-7-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-7-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Dig a little deeper and you might find that zara.com&#8217;s top-performing page is the homepage because its <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-friendly-navigation\/\">simple navigation<\/a> and clean web design make it easy for visitors to find helpful and relevant content.<\/p>\n<p>This type of analysis helps you identify key optimization opportunities. When you understand your audience you can offer them better ways to engage and improve their overall experience.<\/p>\n<h2>How to make your website sticky &#8211; 5 essential tips<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-105410\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-4.png\" alt=\"image showing the 5 steps to making your website sticky\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-4.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-4-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-4-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-4-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><b>1. Benchmark your website stickiness<\/b><\/h2>\n<p>A \u201csticky\u201d website is one that \u201csticks with\u201d the customer or at least in the customer\u2019s memory and makes it more likely they\u2019ll return.<\/p>\n<p>Different types of websites can have a radically different level of website stickiness. As a news app, for example, you want readers to access your app at least once a day and not just when there\u2019s sensational or scandalous news. But how common is that? To find out, you benchmark website stickiness against the industry average in your category or <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/competitive-benchmarking\/\">against your closest competitors<\/a>.<\/p>\n<p>Some tools measure this loyalty as the number of <a href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/new-vs-returning-users\/\">returning visitors<\/a> and time spent per visit in a given month. <b>Similarweb takes this a step further, calculating the stickiness of converted visitors<\/b> with <a href=\"https:\/\/www.similarweb.com\/blog\/research\/apps\/daily-active-users\/\">Daily Active Users<\/a> (DAU) and Monthly Active Users (MAU) in the mix.<\/p>\n<p>By dividing the two (DAU\/MAU), you can track how many days in a given month converted users are active on average. This tells you much more about your customer\u2019s loyalty than just time spent on the page.<\/p>\n<p>Turning back to our example, when we <a href=\"https:\/\/pro.similarweb.com\/#\/conversion\/87b49f98-450b-461c-8c13-fac4f53b47be\/zara.com%23\/840\/6m\">analyze the U.S. audience<\/a>, asos.com wins for stickiness for converted visitors. There is something asos.com is doing to keep converted customers coming back. Asos.com might want to zoom into its competitors&#8217; metrics further to see why they are winning in this arena and keep their edge. Benchmarking your website stickiness is a powerful first step.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-105414\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-8.png\" alt=\"image showing business performance trends of zara and competitors \" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-8.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-8-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-8-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-8-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><b>2. Draw inspiration from winning websites<\/b><\/h2>\n<p>Beyond <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/website-benchmarks\/\">benchmarking your website performance<\/a>, you need to understand your data in context to find opportunities to improve your results. This requires honing into the data for winning websites in your industry.<\/p>\n<p>Similarweb provides the data to analyze websites:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Traffic and Engagement<\/b>: <a href=\"https:\/\/www.similarweb.com\/website\/\">Dive into website analysis and traffic metrics<\/a> to understand your website stickiness in context.<\/li>\n<li aria-level=\"1\"><b>Audience interests<\/b>: Analyze cross-browsing behavior and <a href=\"https:\/\/www.similarweb.com\/corp\/web\/audience-analysis\/\">audience interests<\/a> to find out which additional sites visitors like to visit frequently or topics they\u2019re interested in. This can help you create new content of interest for your audience and keep them engaging for longer.<\/li>\n<li aria-level=\"1\"><b>Audience loyalty<\/b>: Track how <a href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/industry-audience-analysis\/\">loyal your users<\/a> are compared to other websites in the industry. If you see that many of your users are frequently visiting other similar websites, you can create incentive programs designed to keep them more likely to return and choose your website. For example, <a href=\"https:\/\/www.amazon.com\/amazonprime\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Prime<\/a> offers free and fast delivery, providing an incentive program for shoppers who return and buy from its website.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-105415\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-9.png\" alt=\"screenshot of amazon prime homepage\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-9.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-9-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-9-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-9-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>3. Diversify your content<\/h2>\n<p>The first rule in creating content: be informative and relevant to your <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">target audience<\/a>. Use various content formats, such as text (i.e. blogs, videos, downloadable assets, case studies, white papers, infographics, tables, etc).<\/p>\n<p>Get creative and offer visitors interactive content. You could add a survey, a quiz, a small game, a simulator tool, a calculator, or anything that drives your audience to action. Interactive content is also highly shareable and might encourage visitors to return to your website.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-105411\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-5.png\" alt=\"image showing a survey from survey monkey\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-5.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-5-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-5-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-5-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>4. Personalize the user experience<\/h2>\n<p>Clearly define <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/niche-audience\/\">niche audiences<\/a> based on <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/buyer-persona\/\">buyer personas<\/a>. Customize your content to meet the specific needs of each group.<\/p>\n<p>Depending on the type of business, you may want to create a personal area where the user can view browsing history, save pages or items, and so on. This also allows you to provide users with tailored news, ads, and offers.<\/p>\n<h2>5. Create a community<\/h2>\n<p>Everyone likes to feel they are part of something bigger. That\u2019s why social networking online communities and forums like Reddit, Facebook, and LinkedIn are so popular. They are built to be sticky. Think about Facebook\u2019s scroll feature, which holds users attention for an extended period of time, or the notifications that keep you returning to the platform again and again.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-105412\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-6.png\" alt=\"image of reddit.com\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-6.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-6-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-6-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Website-stickiness-blog-images-6-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Sites that manage to create a sense of community and belonging tend to be more sticky. Offer an overarching value or a personal characteristic that your audience can identify with. You can also create community chats or online activities and <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/audience-engagement\/\">keep your audience engaged<\/a> and enthusiastic.<\/p>\n<h2>The most accurate website stickiness data<\/h2>\n<p>In order to attract visitors to your site again and again, you need the most powerful data available on the market. Being able to benchmark your website stickiness vs. your top industry competitors reveals powerful opportunities in terms of website stickiness and boosting your <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-conversion-optimization\/\">conversion rate<\/a>.<\/p>\n<p><a href=\"https:\/\/account.similarweb.com\/journey\/registration\">Try Similarweb for free<\/a> to see how it helps you understand your competitive ranking. Use metrics such as website stickiness in the market context and all your other relevant measures, and use your entire website analytics more effectively.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Get the Metrics That Matter<\/p>\n                                    <p class=\"post-banner__subtitle\">Access the data you need to adapt to market changes instantly<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Try Similarweb for free<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>Website stickiness FAQ<\/h2>\n<p><b>What is website stickiness?<\/b><\/p>\n<p>Website stickiness is the degree to which your website visitors stay on your site, engage, and return on average over a given period. When your website is super sticky you can expect strong brand loyalty, higher conversions, longer time spent on-page, and more.<\/p>\n<p><b>Why should you measure your website\u2019s stickiness?<\/b><\/p>\n<p>Website stickiness is a measure of your user experience, so it\u2019s an important metric to determine how much value your site provides to its visitors or if they are enjoying your content. If you have a sticky webpage, people will be browsing for longer and interacting with your site more. You can also see how your website compares to competitors in your industry by comparing stickiness over time.<\/p>\n<p><b>How can I improve my website&#8217;s stickiness?<\/b><\/p>\n<p>There are a variety of steps you can take to improve the stickiness of your website:<\/p>\n<ul>\n<li aria-level=\"1\">Benchmark against your competitors to identify your strengths and areas of improvement<\/li>\n<li aria-level=\"1\">Draw inspiration from companies in your industry that have strong engagement rates<\/li>\n<li aria-level=\"1\">Diversify your content to try to appeal to as many people as possible<\/li>\n<li aria-level=\"1\">Personalize the user experience with tailored ads, content, and more<\/li>\n<li aria-level=\"1\">Create a community online using social media platforms<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How can you keep people glued to your website for longer? If you aren\u2019t sure, don\u2019t worry, we have you covered. We rounded up some proven \u2013 and out-of-the-box \u2013 ways to keep your internet users stuck to your website for longer and converting easier. Keep reading to find out everything you need to know [&hellip;]<\/p>\n","protected":false},"author":326,"featured_media":105418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6439,6467,2809],"tags":[],"class_list":["post-105407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-benchmarking","category-market-research","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Boost Website Stickiness in 5 Simple Steps | Similarweb<\/title>\n<meta name=\"description\" content=\"What makes websites sticky? Here we&#039;ll cover the secrets to creating an ultra sticky site and explain how benchmarking can help give you an edge. 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