{"id":10701,"date":"2016-04-19T14:45:01","date_gmt":"2016-04-19T11:45:01","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=10701"},"modified":"2025-07-20T12:11:59","modified_gmt":"2025-07-20T12:11:59","slug":"custom-dashboards","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/custom-dashboards\/","title":{"rendered":"This New Similarweb Feature Will Change Your Morning Routine"},"content":{"rendered":"<p>What are some of the things that are part of your morning routine? Having a cup of coffee, checking e-mail, catching up on the news? With Similarweb&#8217;s newest feature, Custom Dashboards, you can now add checking your competitors to that list.<\/p>\n<p>Custom Dashboards is a new feature we launched last month that will save you valuable time and offer easy access to the <a href=\"https:\/\/www.similarweb.com\/corp\/web\/competitive-analysis\/\">competitive intelligence data<\/a> that is most important to you.<\/p>\n<h2>With this feature, you can:<\/h2>\n<ul>\n<li>Create separate dashboards with unique metrics<\/li>\n<li>Customize and organize your dashboards with simple drag-and-drop capability<\/li>\n<li>Easily reach Similarweb\u00a0PRO to further investigate the data<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-10580 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/blog\/2016\/03\/custom-dashboards4.gif\" alt=\"custom-dashboards example\" width=\"1249\" height=\"756\" \/><br \/>\nPersonally, I was very excited about the release of Custom Dashboards and I have started using it to quickly track digital trends of both apps and websites.<\/p>\n<p>On April 7th, Reddit <a href=\"https:\/\/techcrunch.com\/2016\/04\/07\/reddit-launches-its-first-official-apps-for-ios-and-android\/\">launched<\/a> their first-ever official app and using Custom Dashboards I have been comparing the early install rate of 3 countries: the US, UK, and Australia. I also set my dashboard to include 2 popular Reddit apps <a href=\"https:\/\/www.similarweb.com\/app\/google-play\/com.onelouder.baconreader\/statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">BaconReader<\/a> for Reddit and <a href=\"https:\/\/www.similarweb.com\/app\/google-play\/com.andrewshu.android.reddit\/statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">reddit is fun<\/a>, and I use the last 28 days function to see if the Reddit official app passes them on installs.<\/p>\n<p>As of April 16th, Australians have been quickest to download the official Reddit app, and in both Australia and the UK, it has passed BaconReader in terms of Android installs. In the US, however, the Reddit app is having a slower rate of adoption and has yet to pass either BaconReader or Reddit is fun.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11144 size-full\" title=\"Reddit official app stats\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/blog\/2016\/04\/Reddit-official-app.jpg\" alt=\"Reddit official app stats\" width=\"880\" height=\"1176\" \/><\/p>\n<p>Aside from just comparing one app to another, Custom Dashboards also lets you easily look at website and <a href=\"https:\/\/www.similarweb.com\/app\/\">app analytics<\/a> side-by-side, allowing you to <a href=\"https:\/\/www.similarweb.com\/website\/\">view website traffic<\/a> next to app Usage Rank.<\/p>\n<p>Recently, we discovered that <a href=\"https:\/\/www.similarweb.com\/app\/google-play\/jp.naver.line.android\/statistics\/\">Line<\/a> is the <a href=\"https:\/\/www.similarweb.com\/top-apps\/google\/japan\/\" target=\"_blank\" rel=\"noopener noreferrer\">most popular app in Japan<\/a> and using Custom Dashboards I have been tracking the app&#8217;s growing popularity in the US, by looking at both website visits and <a href=\"https:\/\/www.similarweb.com\/top-apps\/google\/\">app ranking<\/a>.<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-11162 size-full\" title=\"Line app ranking\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/blog\/2016\/04\/Line-app.jpg\" alt=\"Line app ranking\" width=\"1371\" height=\"435\" \/><\/p>\n<p>In addition to tracking new trends, you can can set Custom Dashboards to reflect past data, and then can be compare it alongside newer data. A few months ago, I published an extensive post on Virtual Reality and used Similarweb data to discover which VR headsets were most popular and to find out who were VR&#8217;s early adopters. One of the most popular early VR platforms was the Google Cardboard, which works in tandem with the <a href=\"https:\/\/www.similarweb.com\/app\/google-play\/com.google.samples.apps.cardboarddemo\/statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cardboard app<\/a>. Based on the trends at the time, I predicted that 1% of all US Android devices would have the Cardboard app by April 2016<a href=\"https:\/\/www.similarweb.com\/app\/google-play\/com.google.samples.apps.cardboarddemo\/statistics\">.<\/a><\/p>\n<p>I have been using Dashboards to track this trend closely and compare the last 12 months to the last 28 days. With less than two weeks before the end of the month, the Cardboard app data suggests that my 1% prediction is lagging a bit..<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-11181 size-full\" title=\"cardboard app data\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/blog\/2016\/04\/cardboard-app-1.jpg\" alt=\"cardboard app data\" width=\"815\" height=\"650\" \/><\/p>\n<p>In the retail industry, knowing where you stand next to your competitors is critical. If you notice a big spike or drop in traffic, you can examine its traffic sources to figure out what caused the change. Recently, we noticed that <a href=\"https:\/\/www.similarweb.com\/website\/gap.com\/\">Gap<\/a> and <a href=\"https:\/\/www.similarweb.com\/website\/forever21.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forever 21<\/a> were in a traffic deadlock, with nearly identical spikes and drops over the last 6 months. Although their traffic is close to being at parity, since February 2016, Forever 21 actually started to pass Gap.<\/p>\n<p>If you want to track your competitors quickly and efficiently, making a dashboard like this one is the way to go.<img decoding=\"async\" class=\"alignnone wp-image-11140 size-full\" title=\"gap vs forever 21\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/blog\/2016\/04\/gap-vs-forever-21.jpg\" alt=\"gap vs forever 21\" width=\"913\" height=\"832\" \/><\/p>\n<p>In another example of using Custom Dashboards to quickly track trends, I decided \u00a0to track the four \u00a0major US presidential nominees\u2019 US traffic to their websites. Using this tool, I can quickly identify spikes in a candidate&#8217;s\u2019 traffic and correspond them to current events like debates, controversies, and campaign announcements.<\/p>\n<p>As of mid-April, Bernie Sanders was by far in the lead in terms of web traffic, while Donald Trump and Hillary Clinton are jostling for second place. Meanwhile, over the last month, Ted Cruz has ranked 4th on all days except for April 1st where he saw a large spike in traffic. Using popular pages in the Pro, we can even see why this spike occurred on April Fool&#8217;s &#8211; and determine that it was the result of an epic prank Cruz played on Trump.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11143 size-full\" title=\"US presidential race stats\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/blog\/2016\/04\/presidential-race.jpg\" alt=\"US presidential race stats\" width=\"916\" height=\"786\" \/><\/p>\n<p>To get started and create your own dashboard, simply go to <a href=\"https:\/\/pro.similarweb.com\/\">Similarweb Platform<\/a>\u00a0and click on \u201cCustom Dashboards\u201d on the left panel. Once there, click on \u201cCreate My First Dashboard,\u201d and you&#8217;ll quickly discover how much easier it will make your morning routine. If you are not already a Pro subscriber, contact us <a href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/\"><b>here<\/b><\/a> to learn more and try out a free demo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are some of the things that are part of your morning routine? Having a cup of coffee, checking e-mail, catching up on the news? With Similarweb&#8217;s newest feature, Custom Dashboards, you can now add checking your competitors to that list. Custom Dashboards is a new feature we launched last month that will save you [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":188814,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-10701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Custom Dashboards for Instant Insights | Similarweb<\/title>\n<meta name=\"description\" content=\"Custom Dashboards, Similarweb&#039;s newest Pro feature, makes it easier to quickly analyze data on apps and websites on a variety of metrics.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, 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