{"id":108674,"date":"2022-01-31T07:46:01","date_gmt":"2022-01-31T07:46:01","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=108674"},"modified":"2024-04-01T11:16:18","modified_gmt":"2024-04-01T11:16:18","slug":"shopper-demographics","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/shopper-demographics\/","title":{"rendered":"Analyze Shopper Demographics for Every Category and Brand \u2013 January Update"},"content":{"rendered":"

Getting to know your customers<\/h2>\n

Everyone buys on marketplaces, right? But what makes Amazon or Target shoppers unique? What differentiates your brand\u2019s customers from the ones that buy your competitor\u2019s products?<\/p>\n

Knowing your shoppers is the first step in optimizing your marketplace marketing strategy. But, as you know, marketplaces are walled gardens. Getting a hold of consumer demographic data usually requires surveys and market research reports which take time. Worse, they\u2019re often not granular enough and don\u2019t provide actionable insights<\/a>.<\/p>\n

Luckily, there\u2019s an easier way to get to know your marketplace customers.<\/p>\n

Uncover shopper demographic characteristics<\/h2>\n

Now you can use Shopper Demographics to analyze different shopper characteristics for every brand and category on amazon.com. You can break them down by age, gender, education level, household size and income level, and employment status.<\/p>\n

\"Shopper<\/p>\n

By knowing exactly who\u2019s shopping, you can:<\/p>\n